Communicating a targeted message to a wireless device based on location and two user profiles

• US 9,454,769 B2
• Filed: 10/09/2012
• Issued: 09/27/2016
• Est. Priority Date: 02/06/2001
• Status: Expired due to Term

• Current Assignee: NEXRF Corp.
• Original Assignee: NEXRF Corp.
• Inventors: Kerr, Michael A.
• Primary Examiner(s): D'Agostino, Paul A
• Assistant Examiner(s): GRAY, BRANDON RAMON
• Application Number:
  US13/647,620
• Publication Number:
  US 20140222569A1
• Time in Patent Office: 1,449 Days
• Field of Search: 463/39, 463/40, 463/42, 463/43
• US Class Current: 1/1
• CPC Class Codes: C07K 14/705 Receptors; Cell surface antigens; Cell surface determinants tumour specific antigens C07K14/4748
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3213 Details of moving display elements, e.g. spinning reels, tumbling members
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3225 Data transfer within a gaming system, e.g. data sent between gaming machines and users
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3241 Security aspects of a gaming system, e.g. detecting cheating, device integrity, surveillance computer security G06F21/00
• CPC Class Codes: G07F 17/3258 Cumulative reward schemes, e.g. jackpots
• CPC Class Codes: G07F 17/329 Regular and instant lottery, e.g. electronic scratch cards
• CPC Class Codes: G07F 17/3295 Games involving skill, e.g. dexterity, memory, thinking
• CPC Class Codes: G07F 17/34 depending on the stopping of moving members in a mechanical slot machine, e.g. "fruit" machines
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset that determines the location of the customer. The method then proceeds to generate a user profile that comprises user preferences and monitored betting activity associated with the customer and accumulated points stored in a customer account according to a monetary value of the monitored betting activity. Complementary goods or services are determined based on the accumulated points associated with the customer account. A message is sent to the wireless handset associated with the complementary goods or services that is consistent with the user preferences.

Claims

1. A method for communicating a targeted message to a particular user, the method comprising:

generating a first user profile by accessing a first node that monitors a plurality of historical user transactions at a particular location;

receiving the first user profile at a merchant node;

receiving a second user profile that is generated directly by the particular user;

enabling the merchant node to access the second user profile;

enabling a wireless device associated with the particular user to communicate with the merchant node;

enabling the particular user accessing the wireless device to opt-in to provide location information to a location networked component;

monitoring the wireless device with the location networked component to determine the location of the wireless device;

communicating a targeted message to the wireless device from the merchant node based on a combination of the location of the wireless device, the first user profile, and the second user profile;

enabling the wireless device to perform a transaction associated with the targeted message; and

completing the transaction associated with the targeted message with the wireless device.

2. The method of claim 1, further comprising updating at least one of the first user profile and the second user profile based on a user response to the message sent to the wireless device.

3. The method of claim 1 wherein the second user profile is configured to be generated by accessing a search engine user profile.

4. The method of claim 1, further comprising sending messages to the wireless device when the wireless device is inside a store.

5. The method of claim 1, wherein the message includes a coupon for completing a coupon based transaction.

6. The method of claim 1, wherein the second user profile is stored on the wireless device or a personal computer of the particular user.

7. The method of claim 1, wherein the second user profile includes at least one member selected from a group consisting of dining preferences, banking preferences, shopping preferences, in-store preferences, and opt-out preferences.

8. The method of claim 1, wherein the message includes at least one of a SMS and a MMS message.

9. A system for communicating a targeted message to a particular user, the system comprising:

a first node that monitors a plurality of historical user transactions at a particular location;

a first user profile associated with a particular user, wherein the first user profile is generated by accessing the first node;

a merchant node that accesses the first user profile;

a second user profile generated directly by the particular user;

a user wireless device associated with the particular user that communicates with the merchant node;

a location networked component that monitors a location of the user wireless device when a user opts-in to provide location information;

a targeted message communicated to the user wireless device from the merchant node based on the first user profile, the second user profile, and the location of the wireless device; and

a transaction associated with the targeted message performed with the user wireless device.

10. The system of claim 9, wherein at least one of the first user profile and the second user profile are updated based on a user response to the message sent to the wireless device.

11. The system of claim 9 wherein the second user profile generated by accessing a search engine user profile.

12. The system of claim 9, wherein the message is sent to the wireless device when the wireless device is inside a store.

13. The system of claim 9, wherein the message includes a coupon for completing a coupon based transaction.

14. The system of claim 9, wherein the second user profile is stored on one of the wireless device and a personal computer of the particular user.

15. The system of claim 9, wherein the second user profile includes at least one member selected from a group consisting of dining preferences, banking preferences, shopping preferences, in-store preferences, and opt-out preferences.

16. The system of claim 9, wherein the message includes at least one of a SMS and a MMS message.

17. A system for communicating a targeted message to a particular user, the system comprising:

a first node configured to monitor a plurality of historical user transactions at a particular location;

a first user profile associated with a particular user, wherein the first user profile is configured to be generated by accessing the first node;

a merchant node configured to access the first user profile;

a second user profile configured to be generated directly by the particular user;

a user wireless device associated with the particular user that is configured to communicate with the merchant node;

a location networked component configured to monitor a location of the user wireless device when a user opts-in to provide location information;

a targeted message configured to be communicated to the user wireless device from the merchant node based on the first user profile, the second user profile, and the location of the wireless device; and

a transaction associated with the targeted message, wherein the transaction is configured to be performed with the user wireless device.

18. The system of claim 17, wherein at least one of the first user profile and the second user profile are updated based on a user response to the message.

19. The system of claim 17, wherein the second user profile configured to be generated by accessing a search engine user profile.

20. The system of claim 17, wherein the second user profile is stored on one of the wireless device and a personal computer of the user.

21. The system of claim 17 wherein the message includes a coupon for completing a coupon based transaction.