Interaction analysis and prioritization of mobile content

• US 9,454,772 B2
• Filed: 04/28/2014
• Issued: 09/27/2016
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Primary Examiner(s): Kasraian, Allahyar
• Application Number:
  US14/263,983
• Publication Number:
  US 20140236718A1
• Time in Patent Office: 883 Days
• Field of Search: 455/418, 455/405, 455/406, 4554141-4144, 705/14.49, 705/14.52, 705 1453- 1456, 705/14.64, 705/7.29, 705/7.31, 705/7.35, 705/7.36, 705/7.37, 705/7.38, 705/7.39
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04L 67/5651 Reducing the amount or size of exchanged application data
• CPC Class Codes: H04M 3/42 Systems providing special services or facilities to subscribers specially adapted for wireless communication networks H04W4/00

Abstract

In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.

Claims

1. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;

receiving a transactional datum associated with the user of the first mobile communication facility, wherein the datum corresponds to transactional information associated with a purchase of an item or service completed via the first mobile communication facility;

weighting the target mobile content based at least on the interaction information and the transactional information relating to the first mobile communication facility; and

providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.

2. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information has a user authority associated with it.

3. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a transaction history.

4. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a user history.

5. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the weighting of the target mobile content further comprises weighting the target mobile content at least in part on a plurality of interaction information relating to the target mobile content.

6. The computer system having the one or more non-transitory computer readable mediums of claim 5, wherein the plurality of interaction information relates to a plurality of mobile communication facilities.

7. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the target mobile content is a downloadable content.

8. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the target mobile content is a sponsored link.

9. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a cellular phone.

10. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a phone.

11. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a mobile phone.

12. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a global system for mobile communications (GSM) phone.

13. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is based at least in part on an expertise.

14. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is a segmentation of at least one factor associated with the first mobile communication facility.

15. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the weighting of the target mobile content is presented as a score.

16. A method having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;

receiving a transactional datum associated with the user of the first mobile communication facility, wherein the datum corresponds to transactional information associated with a purchase of an item or service completed via the first mobile communication facility;

weighting the target mobile content based at least on the interaction information and the transactional information relating to the first mobile communication facility; and

providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.