Aggregator system having a platform for engaging mobile device users

• US 9,454,773 B2
• Filed: 08/12/2014
• Issued: 09/27/2016
• Est. Priority Date: 08/12/2014
• Status: Active Grant

• Current Assignee: BOKU Identity Incorporated
• Original Assignee: Danal Incorporated (Twilio, Inc.)
• Inventors: Leung, Paris, Jain, Ritesh, Jallu, Vijaya Reddy
• Primary Examiner(s): Labaze, Edwyn
• Application Number:
  US14/458,071
• Publication Number:
  US 20160048877A1
• Time in Patent Office: 777 Days
• Field of Search: 235/380, 235/375, 235/487, 705/27
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Methods and systems are presented for attracting and engaging a user for a merchant system. A selectable option associated with the merchant system is displayed on a client device associated with a user. An indication of a user selection of the selectable option is received, and a content page is provided to the client device in response to the indication. Customer relationship management (CRM) information associated with the user of the client device is received from a carrier system associated with the client device. A transaction is processed for the user on behalf of the merchant system, based on the CRM information, and data associated with the user and the transaction are output to the merchant system.

Claims

1. An aggregator system comprising:

a carrier input coupled to a carrier system and configured to receive customer relationship management (CRM) information from the carrier system;

a client device input coupled to a client device associated with a user configured to receive an indication of a user selection of a selectable option;

a merchant output coupled to a merchant system and configured to provide data associated with the user to the merchant system; and

a mobile customer acquisition platform (MCAP) coupled to the carrier input, the client device input, and the merchant output, and configured to;

cause to be displayed on the client device a selectable option associated with the merchant system;

provide a content page to the client device in response to the user selection of the selectable option;

retrieve from the carrier system CRM information associated with the user in response to the user selection of the selectable option;

process a transaction for the user on behalf of the merchant system based at least in part on the CRM information, and

communicate data associated with the user and data associated with the transaction to the merchant system.

2. The aggregator system of claim 1, wherein the selectable option comprises a displayed selectable advertisement associated with the merchant system and displayed on behalf of the merchant system.

3. The aggregator system of claim 1, wherein the content page comprises one or more fillable data fields and wherein the MCAP is further configured to pre-populate at least one of the one or more data fields based at least in part on the CRM information.

4. The aggregator system of claim 1, wherein the transaction is one of a payment transaction, a registration transaction, and a combination thereof.

5. The aggregator system of claim 1, wherein the MCAP is further configured to cause the client device to display a content page published by the merchant system in response to the transaction being processed.

6. The aggregator system of claim 1, further comprising identification circuitry configured to identify the client device.

7. The aggregator system of claim 1, further comprising a database configured to store the data associated with the transaction.

8. The aggregator system of claim 1, further comprising a network interface that couples a communications network to the carrier input, the client device input, and the merchant output.

9. The aggregator system of claim 1, further comprising a database of application programming interfaces (APIs) that allow the aggregator system to process the transaction on behalf of the merchant system.

10. A method comprising, using an aggregator system for:

displaying, using a mobile customer acquisition platform (MCAP) of the aggregator system, a selectable option associated with a merchant system on a client device associated with a user;

receiving at a client device input of the aggregator system, an indication of a user selection of the selectable option at a client device;

providing, using the MCAP, a content page to the client device based on the user selection of the selectable option;

receiving, at a carrier system input of the aggregator system, customer relationship management (CRM) information from the carrier system;

processing, using the MCAP, a transaction for the user on behalf of the merchant system based at least in part on the CRM information; and

communicating, using a merchant output of the aggregator system, data associated with the user and data associated with the transaction to the merchant system.

11. The method claim 10, wherein the selectable option comprises a displayed selectable advertisement associated with the merchant system and displayed on behalf of the merchant system.

12. The method of claim 10, wherein the content page comprises one or more fillable data fields, and further comprising pre-populating, using the MCAP, at least one of the one or more data fields based at least in part on the CRM information.

13. The method of claim 10, wherein the transaction is one of a payment transaction, a registration transaction, and a combination thereof.

14. The method of claim 10, further comprising displaying, using the MCAP, a content page published by the merchant system on the client device in response to the transaction being processed.

15. The method of claim 10, further comprising identifying the client device using an identification circuitry of the aggregator system.

16. The method of claim 10, further comprising temporarily storing, in the database, the data associated with the transaction.

17. The method of claim 10, further comprising coupling, using a network interface of the aggregator system, a communications network to the carrier input, the client device input, and the merchant output.

18. The method of claim 10, further comprising storing, in the database, application programming interfaces (APIs) that allow the aggregator system to process the transaction on behalf of the merchant system.

19. A non-transitory computer readable medium having stored instructions that when executed directs:

a mobile customer acquisition platform (MCAP) to display a selectable option associated with a merchant system on a client device associated with a user;

a client device input to receive an indication of a user selection of the selectable option;

a MCAP to provide a content page to the client device based on the user selection of the selectable option;

a carrier input to receive customer relationship management (CRM) information;

the MCAP to retrieve CRM information associated with the user in response to the user selection of the selectable option;

the MCAP to process a transaction on behalf of the merchant system based at least in part on the CRM information; and

a merchant output to output data associated with the user and data associated with the transaction to the merchant system.

20. The non-transitory computer readable medium of claim 19, wherein the selectable option comprises a displayed selectable advertisement associated with the merchant system and displayed on behalf of the merchant system.

21. The non-transitory computer readable medium of claim 19, wherein the content page comprises one or more fillable data fields, and wherein the stored instructions, when executed, further direct the MCAP to pre-populate at least one of the one or more data fields based at least in part on the CRM information.

22. The non-transitory computer readable medium of claim 19, wherein the transaction is one of a payment transaction, a registration transaction, and a combination thereof.

23. The non-transitory computer readable medium of claim 19, wherein the stored instructions, when executed, further direct the MCAP to display a content page published by the merchant system on the client device in response to the transaction being processed.

24. The non-transitory computer readable medium of claim 19, wherein the stored instructions, when executed, further direct identification circuitry to identify the client device.

25. The non-transitory computer readable medium of claim 19, wherein the stored instructions, when executed, further direct the database to temporarily store data associated with the transaction.

26. The non-transitory computer readable medium of claim 19, wherein the stored instructions, when executed, further direct a network interface to couple a communications network to the carrier input, the client device input, and the merchant output.

27. The non-transitory computer readable medium of claim 19, wherein the stored instructions, when executed, further direct the database to store application programming interfaces (APIs) that allow the aggregator system to process the transaction on behalf of the merchant system.