System and method to promote a publication

• US 9,454,774 B2
• Filed: 04/26/2013
• Issued: 09/27/2016
• Est. Priority Date: 05/24/2006
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Lee, Janet, Melnick, Andrew John, Yang, Zhenyin, Petkov, George B., Tregan, Loic, Cemballi, Gunshekar, Jain, Bhupendra, Ahmed, Ghufran, Iannone, Jamie, Rannala, Erik, Sidana, Annupreet, Subramaniam, Vikram
• Primary Examiner(s): GUDORF, LAURA A
• Application Number:
  US13/871,408
• Publication Number:
  US 20130246196A1
• Time in Patent Office: 1,250 Days
• Field of Search: 235/375, 705/14.4, 705/14.71, 705 1472- 1473
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and a system to promote a publication are provided. In example embodiments, data is received from a user that is used to create a publication for placement on a networked-based system. An indication to promote the publication on the networked-based system is received. A user interface through which the user selects an option to promote the publication on the network-based system is presented. The publication is published on the network-based system, whereby the publication is promoted based on the option selected to promote the publication.

Claims

1. A machine-readable storage medium having no transitory signals and storing instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:

during a listing flow to create a publication, receiving, from a user, data provided via one or more user interfaces to describe an item, the data being used to create the publication including a description of the item for placement on a network-based system;

in response to the receiving of the data to describe the item, determining that the user is eligible to receive one or more options to promote the publication on the network-based system, the determining based on a rule condition associated with each of the one or more options;

based on the determining that the user is eligible to receive the one or more options to promote the publication, causing presentation of the one or more options on the one or more user interfaces through which the user selects an option from the one or more options to promote the publication on the network-based system;

receiving a selection, via the one or more user interface, of the option to promote the publication; and

publishing the publication on the network-based system, the publishing of the publication including promoting the publication based on the selected option to promote the publication.

2. The machine-readable storage medium of claim 1, wherein the operations further comprise customizing the presentation of the publication according to location.

3. The machine-readable storage medium of claim 1, wherein the publication is a listing for selling an item on the network-based system.

4. The machine-readable storage medium of claim 1, wherein the publication is an offer.

5. The machine-readable storage medium of claim 1, wherein the operations further comprise determining the one or more options to promote the publication that the user is eligible for.

6. The machine-readable storage medium of claim 5, wherein the determining the one or more options to promote the publication is based on a feedback rating of the user.

7. The machine-readable storage medium of claim 5, wherein the determining the one or more options to promote the publication comprises filtering out a conflicting option or an option that the user regularly selects.

8. The machine-readable storage medium of claim 1, wherein the operations further comprise:

prioritizing the one or more options for promoting the publication based on an attribute of the user; and

wherein the causing presentation of a user interface comprises providing the one or more options from which the user selects the option, the one or more options prioritized based on the attribute of the user.

9. The machine-readable storage medium of claim 1, wherein the operations further comprise determining the one or more options for promoting the publication based on previous one or more options selected by the user.

10. The machine-readable storage medium of claim 1, wherein the selected option corresponds to a cost that the user agrees to pay for promoting the publication.

11. A method comprising:

during a listing flow to create a publication, receiving, from a user, data provided via one or more user interfaces to describe an item, the data being used to create the publication including a description of the item for placement on a network-based system;

in response to the receiving of the data to describe the item, determining that the user is eligible to receive one or more options to promote the publication on the network-based system, the determining based on a rule condition associated with each of the one or more options;

causing, using a hardware processor and based on the determining that the user is eligible to receive the one or more options to promote the publication, presentation of the one or more options on the one or more user interfaces through which the user selects an option from the one or more options to promote the publication on the network-based system;

receiving a selection, via the one or more user interface, of the option to promote the publication; and

publishing the publication on the network-based system, the publishing of the publication including promoting the publication based on the selected option to promote the publication.

12. The method of claim 11, further comprising customizing the presentation of the publication according to location.

13. The method of claim 11, wherein the publication is a listing for selling an item on the network-based system.

14. The method of claim 11, wherein the publication is an offer.

15. The method of claim 11, further comprising determining the one or more options to promote the publication that the user is eligible for.

16. The method of claim 15, wherein the determining the one or more options to promote the publication is based on a feedback rating of the user.

17. The method of claim 11, further comprising:

prioritizing the one or more options for promoting the publication based on an attribute of the user; and

wherein the causing presentation of a user interface comprises providing the one or more options from which the user selects the option, the one or more options prioritized based on the attribute of the user.

18. The method of claim 11, further comprising determining the one or more options for promoting the publication based on previous one or more options selected by the user.

19. The method of claim 11, wherein the selected option corresponds to a cost that the user agrees to pay for promoting the publication.

20. A system comprising:

means for receiving, from a user and during a listing flow to create a publication, data provided via one or more user interfaces to describe an item, the data being used to create the publication for placement on a network-based system;

means for determining, in response to receiving the data to describe the item, that the user is eligible to receive one or more options to promote the publication on the network-based system, the means for determining to determine that the user is eligible based on a rule condition associated with each of the one or more options;

a hardware processor configured to cause, based on a determination that the user is eligible to receive the one or more options to promote the publication, presentation of the one or more options on the one or more user interfaces through which the user selects an option from the one or more options to promote the publication on the network-based system;

means for receiving a selection, via the one or more user interface, of the option to promote the publication; and

means for publishing the publication on the network-based system, the publishing of the publication including promoting the publication based on the selected option to promote the publication.