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Method and apparatus for conducting e-commerce on a mobile handset

  • US 9,454,783 B2
  • Filed: 07/21/2006
  • Issued: 09/27/2016
  • Est. Priority Date: 07/21/2006
  • Status: Active Grant
First Claim
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1. A method for facilitating activity on a mobile handset without disrupting an application that is run on the mobile handset, the method comprising:

  • receiving, by the mobile handset from a server computer, streaming content and associated metadata on said mobile handset, wherein said metadata comprises data associated with a product related to said content and data for generating a user-selectable option to purchase said product;

    receiving, by the mobile handset from said server computer, a customized user interface generated by said server computer based on user customization information comprising personalized recommendations, the personalized recommendations being determined from user behavior information collected by said server computer;

    running, by the mobile handset, an application on said mobile handset to render said content;

    generating, by the mobile handset, said user-selectable option on said user interface to be displayed on said mobile handset, the generating said user-selectable option being based on the metadata; and

    responsive to detecting, by the mobile handset, selection of said user-selectable option, initiating, by the mobile handset, purchase of said product without terminating said application rendering said content,wherein the initiating comprises;

    communicating, by the mobile handset, to the server computer an indication of the user-selectable option being selected;

    transmitting, by the server computer, a request for said product to a third-party server through an Internet network, the third-party server configured to sell the product related to the content, andproviding, by the server computer, said product, received from said third-party server, to said mobile handset, without launching a website of said third-party server on said mobile handset.

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