Methods, apparatus, and articles of manufacture to determine a network efficacy
First Claim
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1. A method to determine a first network efficacy of a first social networking site to facilitate delivery of an advertisement to a user of the first social networking site, the method comprising:
- accessing, by executing an instruction with a processor, interaction data and contact data for the user of the first social networking site via an interface provided by the first social networking site;
determining, by executing an instruction with the processor, a connectedness for the user based on the contact data;
determining, by executing an instruction with the processor, an interactivity for the user based on the interaction data;
determining, by executing an instruction with the processor, a network constancy for the user by determining a ratio of (a) connections between contacts of the user of the first social networking site to (b) at least one of;
(1) broken connections between the contacts of the user in response to removal of the user from the first social networking site;
or(2) connections between the contacts of the user that exhibit changed degrees of connection in response to removal of the user from the first social networking site;
determining, by executing an instruction with the processor, the first network efficacy of the first social networking site based on the connectedness, the interactivity, and the network constancy, the network constancy being based on the ratio; and
transmitting the first network efficacy from the processor to an advertising server to facilitate delivery of the advertisement from the advertising server to the user of the first social networking site.
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Abstract
Methods, apparatus, and articles of manufacture to determine a network efficacy are described. An example method to determine a network efficacy includes determining a connectedness for a user of a social networking site, determining an interactivity for the user, determining a network constancy for the user, and determining the network efficacy of the social networking site based on the connectedness, the interactivity, and the network constancy.
176 Citations
15 Claims
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1. A method to determine a first network efficacy of a first social networking site to facilitate delivery of an advertisement to a user of the first social networking site, the method comprising:
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accessing, by executing an instruction with a processor, interaction data and contact data for the user of the first social networking site via an interface provided by the first social networking site; determining, by executing an instruction with the processor, a connectedness for the user based on the contact data; determining, by executing an instruction with the processor, an interactivity for the user based on the interaction data; determining, by executing an instruction with the processor, a network constancy for the user by determining a ratio of (a) connections between contacts of the user of the first social networking site to (b) at least one of; (1) broken connections between the contacts of the user in response to removal of the user from the first social networking site;
or(2) connections between the contacts of the user that exhibit changed degrees of connection in response to removal of the user from the first social networking site; determining, by executing an instruction with the processor, the first network efficacy of the first social networking site based on the connectedness, the interactivity, and the network constancy, the network constancy being based on the ratio; and transmitting the first network efficacy from the processor to an advertising server to facilitate delivery of the advertisement from the advertising server to the user of the first social networking site. - View Dependent Claims (2, 3, 4, 5)
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6. An apparatus to determine a first network efficacy of a first social networking site to facilitate delivery of an advertisement to a user of the first social networking site, the apparatus comprising:
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a user selector to access interaction data and contact data for the user of the first social networking site via an interface provided by the first social networking site; an interactivity monitor to determine an interactivity for the user based on the interaction data; a connectedness monitor to determine a connectedness for the user based on the contact data and to determine a network constancy for the user by determining a ratio of (a) connections between contacts of the user of the first social networking site to (b) at least one of; (1) broken connections between the contacts of the user in response to removal of the user from the first social networking site;
or(2) connections between the contacts of the user that exhibit changed degrees of connection in response to removal of the user from the first social networking site; and a network efficacy determiner to determine the first network efficacy of the first social networking site based on the connectedness, the interactivity, and the network constancy, the network constancy being based on the ratio, the network efficacy determiner to transmit the first network efficacy to an advertising server to facilitate delivery of the advertisement from the advertising server to the user of the first social networking site. - View Dependent Claims (7, 8, 9, 10)
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11. A tangible computer readable storage medium, comprising computer readable instructions which, when executed, cause a processor to at least:
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access interaction data and contact data for a user of a first social networking site via an interface provided by the first social networking site; determine a connectedness for the user based on the contact data; determine an interactivity for the user based on the interaction data; determine a network constancy for the user by determining a ratio of (a) connections between contacts of the user of the first social networking site to (b) at least one of; (1) broken connections between the contacts of the user in response to removal of the user from the first social networking site;
or(2) connections between the contacts of the user that exhibit changed degrees of connection in response to removal of the user from the first social networking site; determine a first network efficacy of the first social networking site based on the connectedness, the interactivity, and the network constancy, the network constancy being based on the ratio; and transmit the first network efficacy to an advertising server to facilitate delivery of an advertisement to the user of the first social networking site. - View Dependent Claims (12, 13, 14, 15)
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Specification