Method and system for managing interactive communications campaigns with text messaging
First Claim
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1. A method for managing an interactive communications campaign, the method comprising:
- receiving, by a processor, a text message from a mobile device having a source address;
identifying, by the processor, a first level keyword in the text message;
mapping, by the processor, the first level keyword and the source address to the campaign;
executing, by the processor, a messaging script with respect to the campaign, wherein the messaging script includes at least one action to be taken in association with the text message; and
transmitting, by the processor, instructions to take the at least one action in response to the text message,wherein the at least one action is triggered by a second-level keyword in the text message.
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Abstract
A messaging platform includes a text messaging subsystem that includes a suite of enhancements that facilitate implementation of a multi-channel communications strategy with high level and fine-grained control over outbound message creation or inbound message handling.
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Citations
16 Claims
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1. A method for managing an interactive communications campaign, the method comprising:
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receiving, by a processor, a text message from a mobile device having a source address; identifying, by the processor, a first level keyword in the text message; mapping, by the processor, the first level keyword and the source address to the campaign; executing, by the processor, a messaging script with respect to the campaign, wherein the messaging script includes at least one action to be taken in association with the text message; and transmitting, by the processor, instructions to take the at least one action in response to the text message, wherein the at least one action is triggered by a second-level keyword in the text message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for managing interactive communications campaigns, the system comprising:
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a processor; and memory, wherein the memory has stored therein instructions that, when executed by the processor, cause the processor to; receive a text message from a mobile device having a source address; identify a first level keyword in the text message; map the first level keyword and the source address to the campaign; execute a messaging script with respect to the campaign, wherein the messaging script includes at least one action to be taken in association with the text message; and transmit instructions to take the at least one action in response to the text message, wherein the at least one action is triggered by a second-level keyword in the text message. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification