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Method and system for managing interactive communications campaigns with text messaging

  • US 9,456,084 B2
  • Filed: 05/20/2015
  • Issued: 09/27/2016
  • Est. Priority Date: 11/25/2009
  • Status: Active Grant
First Claim
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1. A method for managing an interactive communications campaign, the method comprising:

  • receiving, by a processor, a text message from a mobile device having a source address;

    identifying, by the processor, a first level keyword in the text message;

    mapping, by the processor, the first level keyword and the source address to the campaign;

    executing, by the processor, a messaging script with respect to the campaign, wherein the messaging script includes at least one action to be taken in association with the text message; and

    transmitting, by the processor, instructions to take the at least one action in response to the text message,wherein the at least one action is triggered by a second-level keyword in the text message.

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