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Quality scoring system for advertisements and content in an online system

  • US 9,460,451 B2
  • Filed: 07/01/2013
  • Issued: 10/04/2016
  • Est. Priority Date: 07/01/2013
  • Status: Active Grant
First Claim
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1. A system for determining a quality score for a content item in a streaming media feed, comprising:

  • a processor;

    memory, the memory communicatively coupled to the processor, the memory comprising instructions executable by the processor to;

    determine an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user, wherein the affinity score determination further comprises;

    instructions to determine a first probability, which is a probability the user will select to interact with the present content item in a streaming media feed;

    instructions to determine a second probability, which is a probability the user will select to interact with a content item, in general, in the streaming media feed, wherein the relationship between the first determined probability and the second determined probability is a ratio; and

    instructions to determine the affinity score based on a relationship between the first determined probability and the second determined probability;

    identify post-interaction satisfaction with a prior content item that matches categorically the present content item;

    determine a quality score based on the affinity score and the post-interaction satisfaction; and

    a display, communicatively coupled to the processor, the display configured to display the quality score.

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