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Advertisements for applications on an online social network

  • US 9,460,476 B2
  • Filed: 06/18/2015
  • Issued: 10/04/2016
  • Est. Priority Date: 12/16/2011
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, from a client device of a first user of an online social network, a request to access a resource of the online social network;

    generating an advertisement of a third-party application based on a social relevance of the third-party application to the first user, wherein the social relevance of the third-party application is based on social-graph information associated with the first user and a first set of multimedia objects associated with the third-party application, wherein each multimedia object in the first set of multimedia objects has been interacted with by a friend of the first user; and

    sending the advertisement of the third-party application to the client device of the first user for display, wherein the advertisement contains a reference to at least one multimedia object in the first set of multimedia objects.

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