Advertisements for applications on an online social network
First Claim
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1. A method comprising:
- receiving, from a client device of a first user of an online social network, a request to access a resource of the online social network;
generating an advertisement of a third-party application based on a social relevance of the third-party application to the first user, wherein the social relevance of the third-party application is based on social-graph information associated with the first user and a first set of multimedia objects associated with the third-party application, wherein each multimedia object in the first set of multimedia objects has been interacted with by a friend of the first user; and
sending the advertisement of the third-party application to the client device of the first user for display, wherein the advertisement contains a reference to at least one multimedia object in the first set of multimedia objects.
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Abstract
In one embodiment, a social-networking system accesses a social graph, receives a request to access a resource of the social graph, generates an advertisement of a third-party application based on the relevance of the third-party application to the user, wherein the relevance of the third-party application is based on social-graph information associated with the user and the third-party application, and sends the advertisement of the third-party application to the client device of the user for display.
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Citations
18 Claims
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1. A method comprising:
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receiving, from a client device of a first user of an online social network, a request to access a resource of the online social network; generating an advertisement of a third-party application based on a social relevance of the third-party application to the first user, wherein the social relevance of the third-party application is based on social-graph information associated with the first user and a first set of multimedia objects associated with the third-party application, wherein each multimedia object in the first set of multimedia objects has been interacted with by a friend of the first user; and sending the advertisement of the third-party application to the client device of the first user for display, wherein the advertisement contains a reference to at least one multimedia object in the first set of multimedia objects. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An apparatus comprising:
- one or more processors; and
a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;receive, from a client device of a first user of an online social network, a request to access a resource of the online social network; generate an advertisement of a third-party application based on a social relevance of the third-party application to the first user, wherein the social relevance of the third-party application is based on social-graph information associated with the first user and a first set of multimedia objects associated with the third-party application, wherein each multimedia object in the first set of multimedia objects has been interacted with by a friend of the first user; and send the advertisement of the third-party application to the client device of the first user for display, wherein the advertisement contains a reference to at least one multimedia object in the first set of multimedia objects.
- one or more processors; and
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18. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
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receive, from a client device of a first user of an online social network, a request to access a resource of the online social network; generate an advertisement of a third-party application based on a social relevance of the third-party application to the first user, wherein the social relevance of the third-party application is based on social-graph information associated with the first user and a first set of multimedia objects associated with the third-party application, wherein each multimedia object in the first set of multimedia objects has been interacted with by a friend of the first user; and send the advertisement of the third-party application to the client device of the first user for display, wherein the advertisement contains a reference to at least one multimedia object in the first set of multimedia objects.
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Specification