Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher

• US 9,461,936 B2
• Filed: 02/14/2014
• Issued: 10/04/2016
• Est. Priority Date: 02/14/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tyler, Andrew, Kirillov, Roman, Banfield, Daniel, Mansoor, Hassan, Goodridge, Daniel Matthew, Collard, Louis Aidan
• Primary Examiner(s): WON, MICHAEL YOUNG
• Application Number:
  US14/181,199
• Publication Number:
  US 20150236979A1
• Time in Patent Office: 963 Days
• Field of Search: 709/203, 709/219
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 2210/12 Bounding box
• CPC Class Codes: G06T 2210/22 Cropping
• CPC Class Codes: G06T 3/403 Edge-driven scaling; Edge-based scaling
• CPC Class Codes: H04L 47/806 Broadcast or multicast traffic
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Claims

1. A computer-implemented method for providing an actionable object within a third-party content slot of an information resource, the method comprising:

receiving, by a data processor, an indication from a first party of interest in providing a creative for display within an information resource including one or more third-party content slots;

identifying, by the data processor, a third-party content slot included in the information resource available to be reserved;

inserting, by the data processor, an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object; and

providing, to the first party, by the data processor, the information resource including the actionable reservation object inserted within the identified third-party content slot.

2. The computer-implemented method of claim 1, further comprising:

receiving, by the data processor, an indication of the interaction with the actionable reservation object; and

providing, by the data processor, the reservation interface for reserving the identified third-party content slot.

3. The computer-implemented method of claim 2, wherein the reservation interface includes information for reserving the third-party content slot of the information resource.

4. The computer-implemented method of claim 2, wherein the reservation interface includes a preview of the information resource including a label identifying the identified third-party content slot.

5. The computer-implemented method of claim 1, wherein receiving the indication of interest in providing the creative within the information resource includes receiving a request responsive to an action taken on a view-changing actionable object, the view-changing actionable object configured to cause the data processor to render the information resource including the actionable reservation object inserted within the identified third-party content slot.

6. The computer-implemented method of claim 1, wherein identifying the third-party content slot includes identifying one or more third-party content slots having a tag, the tag indicating that a tagged third-party content slot is configured to allow creatives to be inserted via a specific content placement management application.

7. The computer-implemented method of claim 1, wherein the information resource includes a first third-party content slot configured to be reserved and a second third-party content slot configured to display creatives selected for insertion via a content placement auction.

8. The computer-implemented method of claim 1, wherein the actionable reservation object is sized to fit within the identified third-party content slot and the actionable reservation object includes a visual representation of one of:

a link, a button, and a banner.

9. A system for providing an actionable object within a third-party content slot of an information resource the system comprising a data processing system configured to:

receive an indication from a first party of interest in providing, a creative for display within an information resource including one or more third-party content slots;

identify a third-party content slot included in the information resource available to be reserved;

insert an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object; and

providing, to the first party, the information resource including the actionable reservation object inserted within the identified third-party content slot.

10. The system of claim 9, wherein the data processing system is further configured to:

receive an indication of the interaction with the actionable reservation object; and

provide the reservation interface for reserving the identified third-party content slot.

11. The system of claim 10, wherein the reservation interface includes information for reserving the third-party content slot of the information resource.

12. The system of claim 10, wherein the reservation interface includes a preview of the information resource including a label identifying the identified third-party content slot.

13. The system of claim 9, wherein receiving the indication of interest in providing the creative within the information resource includes receiving a request responsive to an action taken on a view-changing actionable object, the view-changing actionable object configured to cause the data processor to render the information resource including the actionable reservation object inserted within the identified third-party content slot.

14. The system of claim 9, wherein identifying the third-party content slot includes identifying one or more third-party content slots having a tag, the tag indicating that a tagged third-party content slot is configured to allow creatives to be inserted via a specific content placement management application.

15. The system of claim 9, wherein the information resource includes a first third-party content slot configured to be reserved and a second third-party content slot configured to display creatives selected for insertion via a content placement auction.

16. The system of claim 9, wherein the actionable actionable reservation object is sized to fit within the identified third-party content slot and the actionable reservation object includes a visual representation of one of:

a link, a button, and a banner.

17. A computer-readable storage medium device storing instructions that, when executed by one or more data processors, cause the one or more data processors to perform operations comprising:

receiving an indication from a first party of interest in providing a creative for display within an information resource including one or more third-party content slots;

identifying a third-party content slot included in the information resource available to be reserved;

inserting an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object; and

provide, to the first party, the information resource including the actionable reservation object inserted within the identified third-party content slot.

18. The computer-readable storage medium device of claim 17, further storing instructions that, when executed by the one or more data processors, cause the one or more data processors to perform operations comprising:

receiving an indication of the interaction with the actionable reservation object; and

providing the reservation interface for reserving the identified third-party content slot.

19. The computer-readable storage medium device of claim 17, wherein the reservation interface includes:

information for reserving the third-party content slot of the information resource; and

a preview of the information resource including a label identifying the identified third-party content slot.

20. The computer-readable storage medium device of claim 17, further storing instructions that, when executed by the one or more data processors, cause the one or more data processors to perform operations comprising:

receiving a request responsive to an action taken on a view-changing actionable object, the view-changing actionable object configured to cause the data processor to render the information resource including the actionable reservation object inserted within the identified third-party content slot.

21. The computer-readable storage medium device of claim 17, further storing instructions that, when executed by the one or more data processors, cause the one or more data processors to perform operations comprising:

identifying one or more third-party content slots having a tag, the tag indicating that a tagged third-party content slot is configured to allow creatives to be inserted via a specific content placement management application.