System and method for generating use statistics for location-based applications

• US 9,462,065 B2
• Filed: 07/06/2015
• Issued: 10/04/2016
• Est. Priority Date: 07/12/2006
• Status: Active Grant

• Current Assignee: Workday Incorporated
• Original Assignee: Loc-Aid Technologies Incorporated (TechnoCom Corporation)
• Inventors: Sudit, Isaias, Morita, Naomi
• Primary Examiner(s): PHUONG, DAI
• Application Number:
  US14/791,704
• Publication Number:
  US 20150312358A1
• Time in Patent Office: 456 Days
• Field of Search: 455/404.2, 4554121-4123, 4554561-4563, 455/457, 455/466
• US Class Current: 1/1
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/92 Video game devices specially adapted to be hand-held while playing
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/06 Generation of reports
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

A system for analyzing the use of location-based service applications including: a mobile device. A carrier-positioning infrastructure interacts with the mobile device for enabling the use of location-based applications by the mobile device. A mobile location-based application provider communicates with the carrier-positioning infrastructure to provide a location-based application to the mobile device. A location transaction platform monitors the use of the location-based application by the mobile device. An analytics server communicates with the location transaction platform and location stamps an occurrence of use of the location-based application by the mobile device and performs a task in accordance with predetermined rules as a function of the location-based stamp.

Claims

1. A system for analyzing a use of a location-based service application within a mobile network comprising:

a location transaction platform for monitoring the use of the location-based application by a plurality of mobile devices and receiving occurrence information including a location of each of the plurality of mobile devices during the use of said location-based application and a time for each respective use;

a processor for aggregating the received occurrence information for said location-based application;

an input manager for receiving a request for specific analytic information for said location-based application and its users; and

an analytics generator communicating with said location transaction platform for receiving the aggregated occurrence information regarding the occurrence of the uses of said location-based application by the plurality of mobile devices, communicating with the input manager for comparing the location of the mobile devices during use of said location-based application, and scheduling a task based on the aggregated occurrence information for the location-based application.

2. The system of claim 1, further comprising a display/delivery manager for triggering the scheduled task.

3. The system of claim 1, wherein the task is creating a report regarding the use of said location-based application by the plurality of mobile devices.

4. The system of claim 3, wherein the report is one of a two-dimensional or three-dimensional map.

5. The system of claim 3, wherein the report is a text report providing statistics of the use of said location-based application by the plurality of mobile devices as a function of location.

6. The system of claim 3, wherein the report is raw data of the use of said location-based application by the plurality of mobile devices.

7. The system of claim 1, wherein the task is causing a mobile application provider to provide another location-based application to a mobile device.

8. The system of claim 1, wherein said scheduling a task is also based on a plurality of predetermined rules.

9. The system of claim 8, wherein at least one of the predetermined rules is determining where said location-based application is used over a period of time.

10. The system of claim 8, wherein at least one of the predetermined rules is where the occurrence of use of said location-based application is relative to a place of interest, or determining the location of the occurrence of the use of said location-based application relative to a geographical area.

11. The system of claim 1, wherein the occurrence information further comprises a venue for the location-based application, and an engagement message for communicating an engagement in the venue.

12. The system of claim 11, wherein the task is computing an engagement rate for the venue.

13. A method for analyzing a use of a location-based service application within a mobile network comprising:

monitoring the use of the location-based application by a plurality of mobile devices;

receiving occurrence information including a location of each of the plurality of mobile devices during the use of said location-based application and a time for each respective use;

aggregating the received occurrence information for said location-based application;

receiving a request for specific analytic information for said location-based application and its users;

receiving the aggregated occurrence information regarding the occurrence of the uses of said location-based application by the plurality of mobile devices;

comparing locations of the mobile devices during use of said location-based application; and

scheduling a task based on the aggregated occurrence information for the location-based application.

14. The method of claim 13, further comprising a triggering the scheduled task.

15. The method of claim 13, wherein the task is creating a report regarding the use of said location-based application by the plurality of mobile devices.

16. The method of claim 15, wherein the report is one or more of a two-dimensional map, a three-dimensional map, text report providing statistics of the use of said location-based application by the plurality of mobile devices as a function of location, and raw data of the use of said location-based application by the plurality of mobile devices.

17. The method of claim 13, wherein the task is causing a mobile application provider to provide another location-based application to a mobile device.

18. The method of claim 13, wherein the occurrence information further comprises a venue for the location-based application, and an engagement message for communicating an engagement in the venue.

19. The method of claim 18, wherein the task is computing an engagement rate for the venue.

20. The method of claim 13, wherein said scheduling a task is also based on a plurality of predetermined rules, and at least one of the predetermined rules is determining where said location-based application is used over a period of time.