Grouping advertisement subavails
First Claim
1. A method for managing advertisement opportunities in a network environment, the method comprising:
- retrieving advertisement parameters supplied by an advertiser;
creating an advertisement characterization vector based on the retrieved advertisement parameters;
dividing a program stream into a plurality of program sub-streams;
dividing avails that are positioned within the program stream into a plurality of subavails that each correspond to one or more program sub-streams;
retrieving subscriber characteristics related to viewers of the at least one program sub-stream;
creating a subscriber characterization vector based on the retrieved subscriber characteristics; and
correlating the advertisement characterization vector with the subscriber characterization vector to determine which subavail is the optimum subavail to schedule a particular advertisement to display.
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Accused Products
Abstract
Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.
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Citations
20 Claims
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1. A method for managing advertisement opportunities in a network environment, the method comprising:
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retrieving advertisement parameters supplied by an advertiser; creating an advertisement characterization vector based on the retrieved advertisement parameters; dividing a program stream into a plurality of program sub-streams; dividing avails that are positioned within the program stream into a plurality of subavails that each correspond to one or more program sub-streams; retrieving subscriber characteristics related to viewers of the at least one program sub-stream; creating a subscriber characterization vector based on the retrieved subscriber characteristics; and correlating the advertisement characterization vector with the subscriber characterization vector to determine which subavail is the optimum subavail to schedule a particular advertisement to display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for managing advertisement opportunities in a network environment, the method comprising:
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retrieving advertisement parameters supplied by an advertiser and stored at the head-end; creating an advertisement characterization vector based on the retrieved advertisement parameters, at the head-end; dividing a program stream into a plurality of program sub-streams, at the head-end; dividing avails that are positioned within the program stream into a plurality of subavails that each correspond to one or more program sub-streams, at the head-end; retrieving subscriber characteristics related to viewers of the at least one program sub-stream stored at the head-end; creating a subscriber characterization vector based on the retrieved subscriber characteristics, at the head-end; and correlating the advertisement characterization vector with the subscriber characterization vector to determine which subavail is the optimum subavail to schedule a particular advertisement to display. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. In a television network environment, the television network environment being a cable-based system, a satellite-based system or a switched digital video system, an advertisement management system for managing avails, the system comprising:
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a computer server for storing advertisement parameters supplied by an advertiser; an advertisement characterization module for creating an advertisement characterization vector based on the advertisement parameters; avail opportunities module for dividing a program stream into a plurality of program sub-streams and dividing avails that are positioned within the program stream into a plurality of sub-avails that each correspond to one or more program sub-streams an avail recognition module for recognizing advertising opportunities; a computer server for storing subscriber characteristics related to viewers of the at least one program sub-stream; a subscriber characterization module for creating an subscriber characterization vector based on the subscriber characteristics; a subavail selection module for correlating advertisement characterization vector with the subscriber characterization vector to determine which sub-avail is the optimum sub-avail to schedule a particular advertisement to display.
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Specification