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Providing a personalized navigation experience in a mobile application

  • US 9,465,522 B2
  • Filed: 03/29/2013
  • Issued: 10/11/2016
  • Est. Priority Date: 03/28/2013
  • Status: Active Grant
First Claim
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1. A computer-implemented method for presenting navigation options to a user of a mobile application, the method comprising:

  • receiving usage data of the user comprising mobile usage metrics and desktop usage metrics, wherein the mobile and desktop usage metrics comprise a record of actions performed while the user was interacting with the mobile application and a corresponding desktop application, and wherein the mobile usage metrics are associated with a mobile scale factor that is higher than a desktop scale factor associated with the desktop usage metrics;

    analyzing the usage data to identify areas of interest within the mobile application that the user is likely to access, wherein an area of interest is associated with a product group, wherein a product group is associated with portions of the mobile application that provide a specific type of functionality or content, and wherein the mobile usage metrics are weighted more than the desktop usage metrics when identifying the areas of interest;

    constructing a set of personalized navigation options for the user based on the identified areas of interest; and

    outputting the set of personalized navigation options to be presented to the user through a navigation pane in the mobile application, wherein the navigation pane includes shortcuts to the set of personalized navigation options.

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