System and method for determining a pupillary response to a multimedia data element
First Claim
1. A method for determining a pupillary response to a multimedia data element (MMDE) viewed through a user computing device, comprising:
- receiving a first image of a viewer'"'"'s pupil captured prior to display of the MMDE over the user computing device;
receiving a second image of a viewer'"'"'s pupil captured after the display of the MMDE over the user computing device;
determining, using the first image and the second image, if the viewer'"'"'s pupil has been dilated;
when identifying of a pupil dilation, querying a deep-content-classification (DCC) system to find a match between at least one concept structure and the at least second image of the user'"'"'s pupil;
upon identification of at least one matching concept, receiving a first set of metadata related to the at least one matching concept structure;
determining the viewer'"'"'s attention to the displayed MMDE respective of the first set of metadata; and
associating the at least one MMDE with the determined user attention.
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Accused Products
Abstract
A method for determining a pupillary response to a multimedia data element viewed through a user computing device. The method comprises receiving a first image of a viewer'"'"'s pupil captured prior to display of the MMDE over the user computing device; receiving a second image of a viewer'"'"'s pupil captured after the display of the MMDE over the user computing device; determining, using the first image and the second image, if the viewer'"'"'s pupil has been dilated; querying a deep-content-classification system to find a match between at least one concept structure and the at least second image of the user'"'"'s pupil; upon identification of at least one matching concept, receiving a first set of metadata related to the at least one matching concept structure; determining the viewer'"'"'s attention to the displayed MMDE respective of the first set of metadata; associating the at least one MMDE with the determined user attention.
324 Citations
19 Claims
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1. A method for determining a pupillary response to a multimedia data element (MMDE) viewed through a user computing device, comprising:
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receiving a first image of a viewer'"'"'s pupil captured prior to display of the MMDE over the user computing device; receiving a second image of a viewer'"'"'s pupil captured after the display of the MMDE over the user computing device; determining, using the first image and the second image, if the viewer'"'"'s pupil has been dilated; when identifying of a pupil dilation, querying a deep-content-classification (DCC) system to find a match between at least one concept structure and the at least second image of the user'"'"'s pupil; upon identification of at least one matching concept, receiving a first set of metadata related to the at least one matching concept structure; determining the viewer'"'"'s attention to the displayed MMDE respective of the first set of metadata; and associating the at least one MMDE with the determined user attention. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for determining pupillary response to a multimedia data element (MMDE) viewed through a user computing device, comprising:
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a processor; and a memory connected to the processor, the memory contains instructions that when executed by the processor, the system is configured to; receive a first image of a viewer'"'"'s pupil captured prior to display of the MMDE over the user computing device; receive a second image of a viewer'"'"'s pupil captured after the display of the MMDE over the user computing device; determine, using the first image and the second image, if the viewer'"'"'s pupil has been dilated; when identifying of a pupil dilation, query a deep-content-classification (DCC) system to find a match between at least one concept structure and the at least second image of the user'"'"'s pupil; upon identification of at least one matching concept, receive a first set of metadata related to the at least one matching concept structure; determine the viewer'"'"'s attention to the displayed MMDE respective of the first set of metadata; and associate the at least one MMDE with the determined user attention. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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Specification