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Enhanced campaign management systems and methods

  • US 9,466,069 B2
  • Filed: 11/12/2009
  • Issued: 10/11/2016
  • Est. Priority Date: 10/19/2006
  • Status: Active Grant
First Claim
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1. A method of publishing campaign data in an electronic environment, the method comprising:

  • querying a database to select campaign metadata ready to publish to a target channel system;

    determining a plurality of value users as a subset of all end users, the determining of the plurality of value users being based on a first set of pre-defined criteria, the plurality of value users being selected from at least one group from groups including both a group of high volume users of the electronic environment and a group of users negatively impacted by the electronic environment based on a negative purchase experience;

    automatically generating one or more coupons to be distributed to each of the plurality of value users, a value of the one or more coupons being based on a second set of pre-defined criteria;

    selecting the target channel system from a plurality of channel systems based on a target indicating attribute of the campaign metadata; and

    transferring both the metadata and any related flat files to the target channel system concurrently.

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