Enhanced campaign management systems and methods

• US 9,466,069 B2
• Filed: 11/12/2009
• Issued: 10/11/2016
• Est. Priority Date: 10/19/2006
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Paulson, Jedediah H., Shapiro, Nella, Tukhar, Sandeep K., Wu, Kelly Xinxin
• Primary Examiner(s): WINDER, PATRICE L
• Application Number:
  US12/617,562
• Publication Number:
  US 20100153196A1
• Time in Patent Office: 2,525 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 50/188 Electronic negotiation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

One exemplary embodiment of the disclosure provides a method to publish campaign data in an electronic environment. The exemplary method includes querying a database to select campaign metadata ready to publish to a target channel system and determining a plurality of value users as a subset of all end users. The value users are determined so that one or more coupons are automatically generated and distributed to each of the value users. A value of the coupon is based on a set of pre-defined criteria including a volume of business generated by the value user or how negatively impacted the value user was based on a negative purchase experience (e.g., product not as described or never received). The target channel system is selected from a plurality of channel systems based on a target indicating attribute of the campaign metadata. The packaged campaign metadata is transferred to the target channel system.

Claims

1. A method of publishing campaign data in an electronic environment, the method comprising:

querying a database to select campaign metadata ready to publish to a target channel system;

determining a plurality of value users as a subset of all end users, the determining of the plurality of value users being based on a first set of pre-defined criteria, the plurality of value users being selected from at least one group from groups including both a group of high volume users of the electronic environment and a group of users negatively impacted by the electronic environment based on a negative purchase experience;

automatically generating one or more coupons to be distributed to each of the plurality of value users, a value of the one or more coupons being based on a second set of pre-defined criteria;

selecting the target channel system from a plurality of channel systems based on a target indicating attribute of the campaign metadata; and

transferring both the metadata and any related flat files to the target channel system concurrently.

2. The method of claim 1 further comprising:

determining whether the target channel system has a SOAP enabled web service API or whether the target channel system only accepts HTTP posts; and

based on the target channel system having the SOAP enabled web service API, packaging the metadata as an XML message object;

if the target channel system only accepts HTTP posts, packaging the metadata as an HTML request.

3. The method of claim 1 further comprising including the one or more coupons with the metadata prior to transferring to the target channel system.

4. The method of claim 1 further comprising forwarding the one or more coupons to each of the plurality of value users through a third party customer relationship management provider.

5. The method of claim 1 further comprising accessing the database through a third party customer relationship management provider.

6. The method of claim 1 further comprising, after querying the database, aggregating one or more offer metadata with the selected metadata.

7. A machine-readable storage device not having any transitory signals and including instructions that, when performed by a machine, cause the machine to perform operations to publish campaign data in an electronic environment, the operations comprising:

querying a database to select campaign metadata ready to publish to a target channel system;

determining a plurality of value users as a subset of all end users, the determining of the plurality of value users being based on a first set of pre-defined criteria, the plurality of value users being selected from at least one group from groups including both a group of high volume users of the electronic environment and a group of users negatively impacted by the electronic environment based on a negative purchase experience;

automatically generating one or more coupons to be distributed to each of the plurality of value users, a value of the one or more coupons being based on a second set of pre-defined criteria;

selecting the target channel system from a plurality of channel systems based on a target indicating attribute of the campaign metadata; and

transferring the metadata to the target channel system.

8. The machine-readable storage device of claim 7, wherein the operations further comprise aggregating one or more offer metadata with the selected metadata.

9. The machine-readable storage device of claim 7, wherein the operations further comprise updating a status of transferred metadata in the database to identify that the metadata has been transferred successfully.

10. The machine-readable storage device of claim 7, wherein the operations further comprise:

determining whether the target channel system has a SOAP enabled web service API or whether the target channel system only accepts HTTP posts; and

based on the target channel system having the target channel system has the SOAP enabled web service API, packaging the metadata as an XML message object;

if the target channel system only accepts HTTP posts, packaging the metadata as an HTML request.

11. A method of publishing campaign data in an electronic environment, the method comprising:

selecting campaign metadata ready to publish to a target channel system;

determining a plurality of value users as a subset of all end users, the determining of the plurality of value users being based on a first set of pre-defined criteria, the plurality of value users being selected from at least one group from groups including both a group of high volume users of the electronic environment and a group of users negatively impacted by the electronic environment;

automatically generating one or more coupons to be distributed to each of the plurality of value users, a value of the one or more coupons being based on a second set of pre-defined criteria; and

selecting the target channel system from a plurality of channel systems based on a target indicating attribute of the campaign metadata.

12. The method of claim 11 further comprising transferring the one or more coupons to the target channel system to be distributed to the plurality of value users.

13. The method of claim 11 further comprising forwarding the one or more coupons to the plurality of value users through a third party customer relationship management provider.

14. The method of claim 11 further comprising:

determining whether the target channel system has a SOAP enabled web service API or whether the target channel system only accepts HTTP posts; and

based on the target channel system having the target channel system has the SOAP enabled web service API, packaging the campaign metadata as an XML message object;

if the target channel system only accepts HTTP posts, packaging the campaign metadata as an HTML request.

15. A machine-readable storage device not having any transitory signals and including instructions that, when performed by a machine, cause the machine to perform operations to publish campaign data in an electronic environment, the operations comprising:

selecting campaign metadata ready to publish to a target channel system;

determining a plurality of value users as a subset of all end users, the determining of the plurality of value users being based on a first set of pre-defined criteria, the plurality of value users being selected from at least one group from groups including both including a group of high volume users of the electronic environment and a group of users negatively impacted by the electronic environment;

automatically generating one or more coupons to be distributed to the plurality of value users, a value of the one or more coupons being based on a second set of pre-defined criteria; and

selecting the target channel system from a plurality of channel systems based on a target indicating attribute of the campaign metadata.

16. The machine-readable storage device of claim 15 wherein the operations further comprise transferring the one or more coupons to the target channel system to be distributed to the plurality of value users.

17. The machine-readable storage device of claim 15 wherein the operations further comprise forwarding the one or more coupons to the plurality of value users through a third party customer relationship management provider.

18. A network-based system to publish campaign data in an electronic environment, the system comprising:

a database to store campaign metadata having an attribute indicating a target channel system from a plurality of channel systems; and

at least one processor to

write to and read from the database;

select campaign metadata ready to publish to the target channel system;

determine a plurality of value users from a subset of all end users, the determination of the plurality of value users being based on a first set of pre-defined criteria, the plurality of value users being selected from at least one group from groups including both a group of high volume users of the electronic environment and a group of users negatively impacted by the electronic environment;

automatically generate one or more coupons to be distributed to the plurality of value users, a value of the one or more coupons being based on a second set of pre-defined criteria; and

select the target channel system from the plurality of channel systems based on a target indicating attribute of the campaign metadata associated with the campaign data.

19. The network-based system of claim 18 further comprising an interface port to electronically communicate with a plurality of third party customer relationship management providers.

20. The network-based system of claim 18 wherein the processor is further configured to transfer both the metadata and any related flat files to the target channel system concurrently.