Propagating promotional information on a social network

• US 9,466,077 B2
• Filed: 06/30/2009
• Issued: 10/11/2016
• Est. Priority Date: 06/30/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kulkarni, Rahul S., Goel, Vinay, Belwadi, Subramanya Srikanth, Naidu, Siddartha, Guha, Ramanathan V.
• Primary Examiner(s): STOLTENBERG, DAVID J
• Application Number:
  US12/495,396
• Publication Number:
  US 20100332330A1
• Time in Patent Office: 2,660 Days
• Field of Search: 705/14.66
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In one implementation, a method for providing information to computer users includes receiving at a server system an indicator of an action performed on a third-party website by a first user of a social network of users. The method can also include creating by the server system first promotional information based upon the received indicator and information associated with the first user of the social network. The method can further include persistently storing by the server system the created first promotional information in a repository of promotional information, wherein the repository stores promotional information associated with a plurality of third-party websites for display to users of a plurality of social networks. The method can additionally include receiving at the server system a request for promotional information to display to a second user of the social network, the second user having an acquaintance relationship with the first user.

Claims

1. A computer-implemented method for providing information to computer users, the method comprising:

receiving a promotional information template from a third-party server, wherein the promotional information template includes predetermined content and a placeholder for content associated with a user of any social network from a plurality of social networks;

receiving, at a server system, an indicator of an action performed on the third-party website by a first user at a first time, wherein the third-party website is hosted by a third-party server system that is separate from the server system;

creating, by the server system, first promotional information based upon the received indicator from the third-party website using the received promotional template and information associated with the first user;

receiving, from an entity associated with the promotional information, screening criteria for a promotion associated with the first promotional information;

identifying a plurality of social networks of which the first user is a member;

creating a pre-association between the first promotional information, the plurality of social networks associated with the first user and user identity information for the first user in the plurality of social networks and the screening criteria including persistently storing the pre-association, by the server system in a repository of promotional information, the pre-association being created without interaction of the created first promotional information by the first user, the pre-association including storing the created first promotional information in association with social network identifiers for the plurality of social networks and with user identifiers for the first user on the plurality of social networks, wherein the created first promotional information is added to a group of promotional information that is stored in the repository and associated with a plurality of third-party websites for display to users of a group of social networks that includes the plurality of social networks;

receiving, at the server system and from a computing device that is associated with a second user, a request for promotional information to display to the second user who is a member of a first social network that is among the plurality of social networks associated with the first user, wherein the request is received at a later second time;

determining, in response to receiving the request and by the server system, whether to select the created first promotional information from among the group of promotional information for presentation to the second user based, at least in part, on whether a first identifier for the first social network is included in the social network identifiers for the plurality of social networks that are associated with the first promotional information, whether the second user meets the screening criteria, and whether there is an acquaintance relationship between the first user and the second user, wherein acquaintance relationships are defined in a database having information that is available to the server system; and

transmitting, by the server system and based on the determining, the created first promotional information for display to the second user of the first social network;

wherein the third-party website is thereby enabled to create and display promotional information on the plurality of social networks based upon user activity on the third-party website without having to directly interface with any of the social networks.

2. The method of claim 1, further comprising identifying by the server system a promotional information template from a plurality of promotional information templates based on the received indicator to be used to create the first promotional information, wherein the promotional information template includes predetermined content and a placeholder for content associated with a user of any social network from the group of social networks.

3. The method of claim 2, wherein the first promotional information is created from the identified promotional information template by replacing the placeholder with information related to the first user.

4. The method of claim 1, further comprising determining, based on information provided by the third-party server system, a length of time for which the first promotional information is to be persistently stored.

5. The method of claim 1, wherein the first promotional information comprises an advertisement.

6. The method of claim 1, wherein the first promotional information contains an endorsement by the first user relating to content on the third-party website.

7. The method of claim 6, wherein the endorsement pertains to a product displayed on the third-party website.

8. The method of claim 1, wherein the created first promotional information has fixed dimensions and wherein the created first promotional information is displayed to the second user in a predetermined area of the second user'"'"'s viewing pane of a social network web page, wherein the predetermined area has a fixed size.

9. The method of claim 1, further comprising receiving, at the server system, a bid from the third-party server for an opportunity to display the first promotional information to a user of any social network from the group of social networks.

10. The method of claim 9, wherein determining whether to select the created first promotional information for presentation to the second user is additionally based upon a bid regarding the first promotional information received from the third-party server.

11. The method of claim 1, further comprising receiving, at the server system and from the third-party server system, criteria for displaying the first promotional information to a user of a social network, wherein the criteria pertain to characteristics associated with a user of a social network.

12. The method of claim 11, wherein determining whether to select the created first promotional information for presentation to the second user is additionally based upon whether the second user satisfies the criteria specified by the third-party server system.

13. The method of claim 1, further comprising:

receiving, at the server system, a second request for promotional information to display to a third user who is a member of a second social network;

determining, by the server system, whether to select the created first promotional information for presentation to the third user based, at least in part, on i) whether a second identifier for the second social network is included in the social network identifiers for the plurality of social networks that are associated with the first promotional information and ii) whether there is an acquaintance relationship between the first user and the third user; and

transmitting, by the server system and based on the determining, the created first promotional information for display to the third user.

14. A system for propagating promotional information to users of a social network based upon user activity on a third-party website, the system comprising:

one or more servers;

an interface to the one or more servers i) to receive an indicator of an action performed at a first time on a third-party website by a first user and receiving, from an entity associated with the promotional information, screening criteria for a promotion, and ii) to receive, from a computing device that is associated with a second user, a request at a later second time for promotional information to display to the second user who is a member of a first social network, and to transmit promotional information for display to the second user;

a processor to access and execute a stored promotional information creation component to receive a promotional information template from the third-party server, wherein the promotional information template includes predetermined content and a placeholder for content associated with a user of any social network from a plurality of social networks, and to create first promotional information associated with the first promotion based upon the received indicator from the third-party website using the received promotional template and information associated with the first user, wherein the created first promotional information has fixed dimensions, the processor further being programmed to identify a plurality of social networks of which the first user is a member and create a pre-association between the first promotional information, the plurality of social networks associated with the first user, the screening criteria and user identity information for the first user in the plurality of social networks, the pre-association being created without interaction of the created first promotional information by the first user;

a repository to persistently store the pre-association including storing the created first promotional information as part of a group of promotional information, the first promotional information being stored in association with social network identifiers for the plurality of social networks, the screening criteria, and with user identifiers for the first user on the plurality of social networks, wherein the repository stores the group of promotional information in association with a plurality of third-party websites for display to users of a group of social networks that includes the plurality of social networks; and

a request processing component to, in response to the request for promotional information received at the later second time, determine whether to select the created first promotional information from among the group of promotional information for presentation to the second user based, at least in part, on whether a first identifier for the first social network is included in the social network identifiers for the plurality of social networks that are associated with the first promotional information, whether the second user meets the screening criteria, and whether there is an acquaintance relationship between the first user and the second user, wherein the created first promotional information is displayed to the second user in a predetermined area of the second user'"'"'s viewing pane of a social network web page, wherein the predetermined area has a fixed size;

wherein the third-party website is thereby enabled to create and display promotional information on the plurality of social networks based upon user activity on the third-party website without having to directly interface with any of the social networks.

15. The system of claim 14, further comprising a template repository to store promotional information templates received from third-party websites;

wherein the request processing component identifies a promotional information template from the template repository based on the received indicator, the identified promotional information template including predetermined content and a placeholder for content associated with a user of any social network from the group of social networks;

wherein the request processing component creates the first promotional information from the identified promotional information template by replacing the placeholder with information related to the first user of the social network.

16. The system of claim 14, wherein the interface further receives a bid from the third-party server for an opportunity to display the first promotional information to a user of any social network from the group of social networks.

17. The system of claim 16, wherein the request processing component determines whether to select the created first promotional information for presentation to the second user additionally based upon the bid regarding the first promotional information received from the third-party server.

18. A system for propagating promotional information to users of a social network based upon user activity on a third-party website, the system comprising:

one or more servers;

an interface to the one or more servers i) to receive an indicator of an action performed at a first time on a third-party website by a first user and receiving, from an entity associated with the promotional information, screening criteria for a promotion, and ii) to receive, from a computing device that is associated with a second user, a request at a later second time for promotional information to display to the second user who is a member of a first social network, and to transmit promotional information for display to the second user;

a processor to access and execute a stored promotional information creation component to receive a promotional information template from the third-party server, wherein the promotional information template includes predetermined content and a placeholder for content associated with a user of any social network from a plurality of social networks, and to create first promotional information associated with the promotion based upon the received indicator from the third-party website using the received promotional template and information associated with the first user, wherein the created first promotional information has fixed dimensions, the processor further being programmed to identify a plurality of social networks of which the first user is a member and create a pre-association between the first promotional information, the screening criteria, the plurality of social networks associated with the first user and user identity information for the first user in the plurality of social networks, the pre-association being created without interaction of the created first promotional information by the first user;

a repository to persistently store the pre-association including storing the created first promotional information as part of a group of promotional information, the first promotional information being stored in association with social network identifiers for the plurality of social networks, the screening criteria and with user identifiers for the first user on the plurality of social networks, wherein the repository stores the group of promotional information in association with a plurality of third-party websites for display to users of a group of social networks that includes the plurality of social networks; and

means for processing the request for promotional information received at the later second time by determining whether to select the created first promotional information from among the group of promotional information for presentation to the second user based, at least in part, on whether a first identifier for the first social network is included in the social network identifiers for the plurality of social networks that are associated with the first promotional information, whether the second user meets the screening criteria, and ] whether there is an acquaintance relationship between the first user and the second user, wherein the created first promotional information is displayed to the second user in a predetermined area of the second user'"'"'s viewing pane of a social network web page, wherein the predetermined area has a fixed size;

wherein the third-party website is thereby enabled to create and display promotional information on the plurality of social networks based upon user activity on the third-party website without having to directly interface with any of the social networks.

19. The system of claim 18, wherein the interface further receives a bid from the third-party server for an opportunity to display the first promotional information to a user of any social network from the group of social networks.

20. The system of claim 19, wherein the means for processing the received request determines whether to select the created first promotional information for presentation to the second user additionally based upon the bid regarding the first promotional information received from the third-party server.