Estimating demographics associated with a selected geographic area
First Claim
1. A method of estimating demographics associated with a selected geographic area, comprising:
- for each mobile device of a plurality of mobile devices,associating a more recent location estimate of the mobile device determined by a positioning system that is within the selected geographic area with a previous location estimate of the mobile device determined by the positioning system, anddetermining an origin geographic area that includes the previous location estimate;
estimating demographics associated with the selected geographic area, by a computer system, based at least in part on demographics associated with the origin geographic areas of the plurality of mobile devices; and
transmitting the estimated demographics to at least one other computer system.
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Accused Products
Abstract
In one embodiment, demographics associated with a selected geographic area may be estimated using visitor demographics. For each mobile device of a plurality of mobile devices, a more recent location estimate of the mobile device determined by a positioning system that is within the selected geographic area may be associated with a previous location estimate of the mobile device determined by the positioning system. Origin geographic areas that include the previous location estimates are determined. Demographics associated with the selected geographic area may be estimated based at least in part on demographics associated with the origin geographic areas of the plurality of mobile devices.
192 Citations
22 Claims
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1. A method of estimating demographics associated with a selected geographic area, comprising:
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for each mobile device of a plurality of mobile devices, associating a more recent location estimate of the mobile device determined by a positioning system that is within the selected geographic area with a previous location estimate of the mobile device determined by the positioning system, and determining an origin geographic area that includes the previous location estimate; estimating demographics associated with the selected geographic area, by a computer system, based at least in part on demographics associated with the origin geographic areas of the plurality of mobile devices; and transmitting the estimated demographics to at least one other computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of estimating demographics associated with a selected geographic area, comprising:
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identifying a plurality of mobile devices that are within the selected geographic area based on location requests from the plurality of mobile devices to a positioning system; determining home demographics associated with one or more of the plurality of mobile devices whose users are residents of the selected geographic area; determining visitor demographics associated with one or more of the plurality of mobile devices whose users are transiting into the selected geographic area, the determining visitor demographics performed at least in part by determining an origin geographic area of each of one or more of the mobile devices whose users are transiting into the selected geographic area, and obtaining demographics associated with each origin geographic area; estimating demographics associated with the selected geographic area, by a computer system, based on a combination of the home demographics and the visitor demographics; and transmitting the estimated demographics to at least one other computer system. - View Dependent Claims (12, 13)
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14. A non-transitory computer readable medium storing instructions for estimating demographics associated with a selected geographic area, the instructions when executed on one or more processors operable to:
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for each mobile device of a plurality of mobile devices, associate a more recent location estimate of the mobile device determined by a positioning system that is within the selected geographic area with a previous location estimate of the mobile device determined by the positioning system, and determine an origin geographic area in which the previous location estimate was located; and estimate demographics associated with the selected geographic area based at least in part on demographics associated with the origin geographic areas of the plurality of mobile devices. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A system comprising:
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software executable on a plurality of mobile devices configured to collect location determination requests and utilize a positioning system to produce location estimates of the mobile devices; and a server configured to receive the location estimates of the plurality of mobile devices from the positioning system and based thereon to; for each mobile device of the plurality of mobile devices, associate a more recent location estimate of the mobile device that is within a first geographic area with a previous location estimate of the mobile device, determine an origin geographic area that includes the previous location estimate, and estimate demographics associated with the first geographic area based at least in part on demographics associated with the origin geographic areas of the plurality of mobile devices. - View Dependent Claims (22)
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Specification