Underframe on a display fixture

• US 9,468,316 B1
• Filed: 03/24/2015
• Issued: 10/18/2016
• Est. Priority Date: 03/24/2015
• Status: Active Grant

• Current Assignee: Target Brands Inc. (Target Corporation)
• Original Assignee: Target Brands Inc. (Target Corporation)
• Inventors: Johnson, Jason W., Zobel, Erin L., Martell, Timothy J., Johnson, Blake M.
• Primary Examiner(s): Chen, Jose V
• Application Number:
  US14/666,783
• Publication Number:
  US 20160278546A1
• Time in Patent Office: 574 Days
• Field of Search: 108/50.01, 108/50.02, 108/50.11, 108/28, 108/29, 108/30
• US Class Current: 1/1
• CPC Class Codes: A47B 13/06 of metal A47B13/023 takes precedence
• CPC Class Codes: A47F 5/16 Platform-type show stands with flat, inclined, or curved upper surface
• CPC Class Codes: A47F 9/00 Shop, bar, bank or like counters show cases or show cabinets A47F3/00; safety transaction partitions, e.g. movable pay plates, E05G7/00
• CPC Class Codes: G09F 3/20 for adjustable, removable, or interchangeable labels

Abstract

A display fixture includes a main support frame, a table top supported by the main support frame, an underframe attached to the main support frame and located underneath the table top and at least one display hook that supports hanging products. The at least one display hook has a proximal end and a distal end. The proximal end is removably coupled to and supported by the underframe.

Claims

1. A display fixture comprising:

a main support frame;

a table top supported by the main support frame;

an underframe attached to the main support frame and located underneath the table top wherein the underframe comprises a first cross bar and a second cross bar spaced apart from and substantially parallel to the first cross bar;

a first display hook that supports hanging products and extends from a proximal end that is removably coupled to the first cross bar and terminates at a distal end; and

a second display hook that supports hanging products and extends from a proximal end that is removably coupled to the second cross bar and terminates at a distal end.

2. The display fixture of claim 1, wherein the underframe comprises a plurality of support members coupled together including the first and second cross bars.

3. The display fixture of claim 2, wherein the proximal ends of each display hook includes a bracket, wherein the bracket slides over one of the first cross bar and the second cross bar of the underframe to removably couple the proximal ends of the display hooks to the underframe.

4. The display fixture of claim 1, wherein the distal ends of each display hook comprises a label holder that holds a label describing the hanging products on each display hook.

5. The display fixture of claim 4, wherein each display hook extends from the proximal end coupled to the underframe and terminates at the distal end below an end of the table top so that the label holder is viewable to a customer and the proximal end is hidden from view from the customer.

6. The display fixture of claim 1, wherein the main support frame comprises a plurality of legs and at least one cross member, wherein the table top is located on top of the at least one cross member.

7. The display fixture of claim 6, wherein the underframe is coupled to a bottom of the at least one cross member.

8. The display fixture of claim 1, wherein the distal end of the first display hook is located under a first end of the table top and wherein the distal end of the second display hook is located under a second end of the table top that is opposite the first end of the table top.

9. A display fixture comprising:

a plurality of legs;

a plurality of cross members, wherein at least one of the plurality of cross members couple at least two of the plurality of legs together;

a table top located on top of the plurality of cross members, is supported by the plurality of cross members and the plurality of legs and is configured to support merchandise for display;

a saddle frame having a plurality of support members, is coupled to a bottom of at least one of the plurality of cross members and is located under the table top, wherein the plurality of support members comprise a first cross bar and a second cross bar spaced apart from and substantially parallel to the first cross bar; and

a first display arm supporting merchandise for display, extending from a proximal end to a distal end and being cantilevered from the first cross bar of the saddle frame, the proximal end of the first display arm being removably coupled to the first cross bar and hidden from view by the tabletop and the distal end of the first display arm being in view;

a second display arm supporting merchandise for display, extending from a proximal end to a distal end and being cantilevered from the second cross bar of the saddle frame, the proximal end of the second display arm being removably coupled to the second cross bar and hidden from view by the tabletop and the distal end of the second display arm being in view.

10. The display fixture of claim 9, wherein the proximal end of each display arm includes a bracket, wherein each bracket slides over one of the first and second cross bars of the saddle frame to removably couple each of the proximal ends of each of the first and second display arms to the saddle frame.

11. The display fixture of claim 9, wherein the distal end of each of the first and second display arms terminate below an end of the table top.

12. The display fixture of claim 9, wherein the distal end of each of the first and second display arms comprises a label holder that holds a label describing the merchandise being displayed by the corresponding display arm.

13. The display fixture of claim 9, wherein the distal end of the first display arm is located under a first end of the table top and wherein the distal end of the second display arm is located under a second end of the table top that is opposite the first end of the table top.

14. A method of displaying products on a display fixture, the method comprising:

setting products on an upper surface of a table top of a display fixture; and

loading hanging products on display hooks located under the table top of the display fixture, wherein a first display hook extends from a proximal end removably coupled to a first cross bar of an underframe located under the table top and terminates at a distal end located under a first end of the table top and wherein a second display hook extends from a proximal end removably coupled to a second cross bar that is spaced apart from and substantially parallel to the first cross bar and terminates at a distal end located under a second end of the table top that is opposite the first end of the table top

wherein the distal end of each of the first and second display hooks includes a label holder and each label holder is located below an end of the table top.

15. The method of claim 14, further comprising placing a label in each label holder that describes the products hanging from the display hook to which the label holder is attached.

16. The method of claim 14, further comprising attaching the display hooks located under the table top of the display by sliding a bracket located on the proximal end of each display hook over a portion of the underframe to removably couple each proximal end of each display hook to the underframe.