Product recommendations based on analysis of social experiences

• US 9,471,939 B1
• Filed: 05/29/2015
• Issued: 10/18/2016
• Est. Priority Date: 05/29/2015
• Status: Expired due to Fees

• Current Assignee: Kyndryl Incorporated
• Original Assignee: International Business Machines Corporation
• Inventors: Bell, Mark, Balasubramanian, Swaminathan, Boss, Gregory J., Hamilton, Rick A. II
• Primary Examiner(s): Chen, Alan
• Application Number:
  US14/724,847
• Time in Patent Office: 508 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method for recommending products. The method may include receiving an identification element associated with an image or a visual code captured by a user. The method may include identifying a first item associated with the identification element, whereby the first item is a product or a service. The method may include identifying at least one of a tag and a keyword associated with the first item. The method may include identifying social media interactions within a social media network that reference at least one of the first item, the tag, and the keyword, whereby the social media network is associated with the user. The method may further include identifying a second item referenced in the social media interactions, whereby the second item is a product or a service. The method may also include determining a score for the second item based on an algorithm.

Claims

1. A processor implemented method for recommending a plurality of products, the method comprising:

receiving, by a processor, an identification element associated with an image or a visual code captured by a user;

identifying a first item associated with the identification element, wherein the first item is one of a product or a service, and wherein identifying the first item associated with the identification element further comprises;

determining the identification element is an image;

analyzing the received identification element using image recognition technology;

identifying a plurality of shapes within the analyzed identification element;

applying a weight to each of the identified plurality of shapes; and

determining the first item based on a highest weighted shape within the identified plurality of shapes, wherein the weight assigned to the identified plurality of shapes is based on at least one of a proximity of each of the identified plurality of shapes to an image center, a shape area relative to an image area, and a total count of a plurality of duplicate shapes;

identifying at least one of a tag and a keyword associated with the first item;

identifying at least one social media interaction within a social media network that references at least one of the first item, the tag, and the keyword, wherein the social media network is associated with the user;

identifying at least one second item referenced in the at least one social media interaction, wherein the at least one second item is a product or a service; and

determining a score for the at least one second item based on an algorithm, wherein the algorithm determines the score for the at least one second item based on a frequency the at least one second item appears in the at least one social media interaction.

2. The method of claim 1, further comprising:

determining a category for the at least one second item based on a dimension of the at least one second item;

filtering the at least one second item based on the determined score and the determined category; and

displaying the filtered at least one second item.

3. The method of claim 1, wherein identifying the first item further comprises:

determining the identification element is a visual code; and

identifying the first item by searching at least one repository, wherein the at least one repository includes a plurality of codes associated with at least one of a plurality of products and a plurality of services.

4. The method of claim 1, wherein determining the score for the at least one second item includes filtering the at least one second item associated with a score below a preconfigured threshold.

5. The method of claim 1, wherein identifying the at least one social media interaction that references the first item is performed in real time, based on at least one preconfigured time interval, or through a hybrid of real time and at least one preconfigured time interval.

6. A computer system for recommending products, the computer system comprising:

one or more processors, one or more computer-readable memories, one or more computer-readable tangible storage medium, and program instructions stored on at least one of the one or more tangible storage medium for execution by at least one of the one or more processors via at least one of the one or more memories, wherein the computer system is capable of performing a method comprising;

receiving, by a processor, an identification element associated with an image or a visual code captured by a user;

identifying a first item associated with the identification element, wherein the first item is one of a product or a service, and wherein identifying the first item associated with the identification element further comprises;

determining the identification element is an image;

analyzing the received identification element using image recognition technology;

identifying a plurality of shapes within the analyzed identification element;

applying a weight to each of the identified plurality of shapes; and

determining the first item based on a highest weighted shape within the identified plurality of shapes, wherein the weight assigned to the identified plurality of shapes is based on at least one of a proximity of each of the identified plurality of shapes to an image center, a shape area relative to an image area, and a total count of a plurality of duplicate shapes;

identifying at least one of a tag and a keyword associated with the first item;

identifying at least one social media interaction within a social media network that references at least one of the first item, the tag, and the keyword, wherein the social media network is associated with the user;

identifying at least one second item referenced in the at least one social media interaction, wherein the at least one second item is a product or a service; and

determining a score for the at least one second item based on an algorithm, wherein the algorithm determines the score for the at least one second item based on a frequency the at least one second item appears in the at least one social media interaction.

7. The computer system of claim 6, further comprising:

determining a category for the at least one second item based on a dimension of the at least one second item;

filtering the at least one second item based on the determined score and the determined category; and

displaying the filtered at least one second item.

8. The computer system of claim 6, wherein identifying the first item further comprises:

determining the identification element is a visual code; and

identifying the first item by searching at least one repository, wherein the at least one repository includes a plurality of codes associated with at least one of a plurality of products and a plurality of services.

9. The computer system of claim 6, wherein determining the score for the at least one second item includes filtering the at least one second item associated with a score below a preconfigured threshold.

10. The computer system of claim 6, wherein identifying the at least one social media interaction that references the first item is performed in real time, based on at least one preconfigured time interval, or through a hybrid of real time and at least one preconfigured time interval.

11. A computer program product for recommending products, the computer program product comprising:

one or more computer-readable tangible storage medium and program instructions stored on at least one of the one or more tangible storage medium, the program instructions executable by a processor, the program instructions comprising;

program instructions to receive, by a processor, an identification element associated with an image or a visual code captured by a user;

program instructions to identify a first item associated with the identification element, wherein the first item is one of a product or a service, and wherein identifying the first item associated with the identification element further comprises;

program instructions to determine the identification element is an image;

program instructions to analyze the received identification element using image recognition technology;

program instructions to identify a plurality of shapes within the analyzed identification element;

program instructions to apply a weight to each of the identified plurality of shapes; and

program instructions to determine the first item based on a highest weighted shape within the identified plurality of shapes, wherein the weight assigned to the identified plurality of shapes is based on at least one of a proximity of each of the identified plurality of shapes to an image center, a shape area relative to an image area, and a total count of a plurality of duplicate shapes;

program instructions to identify at least one of a tag and a keyword associated with the first item;

program instructions to identify at least one social media interaction within a social media network that references at least one of the first item, the tag, and the keyword, wherein the social media network is associated with the user;

program instructions to identify at least one second item referenced in the at least one social media interaction, wherein the at least one second item is a product or a service; and

program instructions to determine a score for the at least one second item based on an algorithm, wherein the algorithm determines the score for the at least one second item based on a frequency the at least one second item appears in the at least one social media interaction.

12. The computer program product of claim 11, further comprising:

program instructions to determine a category for the at least one second item based on a dimension of the at least one second item;

program instructions to filter the at least one second item based on the determined score and the determined category; and

program instructions to display the filtered at least one second item.

13. The computer program product of claim 11, wherein identifying the first item further comprises:

program instructions to determine the identification element is a visual code; and

program instructions to identify the first item by searching at least one repository, wherein the at least one repository includes a plurality of codes associated with at least one of a plurality of products and a plurality of services.

14. The computer program product of claim 11, wherein determining the score for the at least one second item includes filtering the at least one second item associated with a score below a preconfigured threshold.