Method and system for determining and triggering targeted marketing content

• US 9,473,904 B2
• Filed: 09/24/2012
• Issued: 10/18/2016
• Est. Priority Date: 09/23/2011
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Telematics Inc. (Verizon Communications Inc.)
• Inventors: Bennett, Richard
• Primary Examiner(s): HUYNH, NAM TRUNG
• Application Number:
  US13/625,739
• Publication Number:
  US 20140087760A1
• Time in Patent Office: 1,485 Days
• Field of Search: 455/414.1, 455/456.3, 455/456.5, 705/14.58, 705 1462- 1464
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/40 for vehicles, e.g. vehicle-to-pedestrians [V2P]

Abstract

A mobile device in, or at, a vehicle sends a vehicle status message to a remote host upon occurrence of a trigger event, such as turning off the vehicle'"'"'s engine. The remote host processes the vehicle status message and determines whether it can access, or find, content that is associated with location information contained in the vehicle status message. If so, the remote host forwards the content in a content message to a user device, which may or may not be the device that transmitted the vehicle status message. The remote host typically associates the user device with the vehicle, or mobile device therein, from which the vehicle status message emanated. Thus, the user device receives content corresponding to the location of the vehicle when the trigger event occurred. The content may include advertising, product promotion, tourist information, weather, traffic, or other information relevant to the trigger event occurrence location.

Claims

1. A method, comprising:

receiving, by a device and from a mobile vehicle device associated with a vehicle, a vehicle status message,

the vehicle status message being provided by the mobile vehicle device to the device when the vehicle is turned off,

the vehicle status message including vehicle information and location information associated with the vehicle,

the vehicle information including information that identifies a driver of the vehicle and at least one passenger of the vehicle;

comparing, by the device, the vehicle information, included in the vehicle status message, and customer profile information;

identifying, by the device and based on comparing the vehicle information and the customer profile information, a first customer profile associated with the driver of the vehicle and a second customer profile associated with the at least one passenger of the vehicle;

comparing, by the device, the first customer profile, the second customer profile, the location information, and target criteria associated with content;

determining, by the device, particular content to transmit to a user device associated with the driver of the vehicle based on comparing the first customer profile, the second customer profile, the location information, and the target criteria; and

transmitting, by the device, the particular content in a content message to the user device associated with the driver of the vehicle,

the particular content including targeted information associated with the first customer profile, the second customer profile, and the location information.

2. The method of claim 1 wherein the target criteria includes a range of location coordinates.

3. The method of claim 2 wherein the range of the location coordinates defines a geofence.

4. The method of claim 1 wherein the target criteria includes vehicle identification information that identifies the vehicle.

5. The method of claim 1 wherein the target criteria includes demographic information associated with the driver of the vehicle.

6. The method of claim 1 wherein:

the mobile vehicle device is associated with the vehicle by the device; and

the user device is associated with the vehicle by the device.

7. The method of claim 1 wherein the mobile vehicle device and the user device are separate devices.

8. A device, comprising:

one or more processors to;

receive, from a mobile vehicle device associated with a vehicle, a vehicle status message,

the vehicle status message being provided by the mobile vehicle device to the device when the vehicle is turned off,

the vehicle status message including vehicle information and location information associated with the vehicle,

the vehicle information including information that identifies a driver of the vehicle and at least one passenger of the vehicle;

compare the vehicle information, included in the vehicle status message, and customer profile information;

identify, based on comparing the vehicle information and the customer profile information, a first customer profile associated with the driver of the vehicle and a second customer profile associated with the at least one passenger of the vehicle;

compare the first customer profile, the second customer profile, the location information, and target criteria associated with content;

determine particular content to transmit to a user device associated with the driver of the vehicle based on comparing the first customer profile, the second customer profile, the location information, and the criteria; and

transmit the particular content in a content message to the user device associated with the driver of the vehicle,

the particular content including targeted information associated with the first customer profile, the second customer profile, and the location information.

9. The device of claim 8 wherein the target criteria includes a range of location coordinates.

10. The device of claim 9 wherein the range of the location coordinates defines a geofence.

11. The device of claim 8 wherein the target criteria includes vehicle identification information that identifies the vehicle.

12. The device of claim 8 wherein the target criteria includes demographic information associated with the driver of the vehicle.

13. The device of claim 8 wherein:

the mobile vehicle device is associated with the vehicle by the device; and

the user device is associated with the vehicle by the device.

14. The device of claim 8 wherein the mobile vehicle device and the user device are separate devices.

15. A non-transitory computer-readable medium storing instructions, the instructions comprising:

one or more instructions that, when executed by one or more processors of a device, cause the one or more processors to;

receive, from a mobile vehicle device associated with a vehicle, a vehicle status message,

the vehicle status message being provided by the mobile vehicle device to the device when the vehicle is turned off,

the vehicle status message including vehicle information and location information associated with the vehicle,

the vehicle information including information that identifies a driver of the vehicle and at least one passenger of the vehicle;

compare the vehicle information, included in the vehicle status message, and customer profile information;

identify, based on comparing the vehicle information and the customer profile information, a first customer profile associated with the driver of the vehicle and a second customer profile associated with the at least one passenger of the vehicle;

compare the first customer profile, the second customer profile, the location information, and target criteria associated with content;

determine particular content to transmit to a user device associated with the driver of the vehicle based on comparing the first customer profile, the second customer profile, the location information, and the target criteria; and

transmit the particular content in a content message to the user device associated with the driver of the vehicle,

the particular content including advertising information or coupon information associated with the first customer profile, the second customer profile, and the location information.

16. The non-transitory computer-readable medium of claim 15 wherein the target criteria includes a range of location coordinates.

17. The non-transitory computer-readable medium of claim 16 wherein the range of the location coordinates defines a geofence.

18. The non-transitory computer-readable medium of claim 15 wherein the target criteria includes vehicle identification information that identifies the vehicle.

19. The non-transitory computer-readable medium of claim 15 wherein the target criteria includes demographic information associated with the driver of the vehicle.

20. The non-transitory computer-readable medium of claim 15, where the mobile vehicle device and the user device are separate devices.