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Method and system for determining and triggering targeted marketing content

  • US 9,473,904 B2
  • Filed: 09/24/2012
  • Issued: 10/18/2016
  • Est. Priority Date: 09/23/2011
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving, by a device and from a mobile vehicle device associated with a vehicle, a vehicle status message,the vehicle status message being provided by the mobile vehicle device to the device when the vehicle is turned off,the vehicle status message including vehicle information and location information associated with the vehicle,the vehicle information including information that identifies a driver of the vehicle and at least one passenger of the vehicle;

    comparing, by the device, the vehicle information, included in the vehicle status message, and customer profile information;

    identifying, by the device and based on comparing the vehicle information and the customer profile information, a first customer profile associated with the driver of the vehicle and a second customer profile associated with the at least one passenger of the vehicle;

    comparing, by the device, the first customer profile, the second customer profile, the location information, and target criteria associated with content;

    determining, by the device, particular content to transmit to a user device associated with the driver of the vehicle based on comparing the first customer profile, the second customer profile, the location information, and the target criteria; and

    transmitting, by the device, the particular content in a content message to the user device associated with the driver of the vehicle,the particular content including targeted information associated with the first customer profile, the second customer profile, and the location information.

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