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Tracking mobile app installations

  • US 9,477,483 B2
  • Filed: 01/03/2013
  • Issued: 10/25/2016
  • Est. Priority Date: 01/03/2013
  • Status: Active Grant
First Claim
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1. A data processing method comprising:

  • receiving, at a mobile computing device, a request from a mobile browser in response to selecting a link in a web page that is served from a server computer, the request comprising a protocol identifier, a label value, and a data value, wherein the protocol identifier is associated with a protocol implemented in a first mobile app;

    invoking a protocol handler in the mobile computing device to process the request, wherein the protocol handler is associated with the protocol implemented in the first mobile app;

    using a native code element linked with the first mobile app;

    intercepting the request when the label value matches a particular expression,in response to the intercepting and based on the label value, processing the request on behalf of the protocol handler and providing the data value to other than the first mobile app, the protocol handler, or the native code element;

    wherein the first mobile app is linked with the native code element as part of a software development kit (SDK) that is associated with a service provider;

    wherein the method is performed by one or more computing devices.

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