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Determining visibility of rendered content

  • US 9,478,042 B1
  • Filed: 08/12/2014
  • Issued: 10/25/2016
  • Est. Priority Date: 08/12/2014
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a data processing apparatus; and

    a memory apparatus in data communication with the data processing apparatus and storing instructions executable by the data processing apparatus and that upon such execution cause the data processing apparatus to perform operations comprising;

    generating and transmitting content presentation data comprising a content item and instructions to a user device;

    receiving a visual representation of a display of the user device consequent to execution of the instructions by the user device, the received visual representation depicting the display during a temporary state in which a portion of the content item that is designated for presentation in a first color is presented in a second color different from the first color; and

    determining, using the received visual representation, an amount of the content item visible at the display based on an amount of the portion of the content item that was presented in the second color.

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