System individualizing a content presentation

• US 9,479,274 B2
• Filed: 09/27/2007
• Issued: 10/25/2016
• Est. Priority Date: 08/24/2007
• Status: Active Grant

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Inventors: Jung, Edward K. Y., Levien, Royce A., Lord, Robert W., Malamud, Mark A., Rinaldo, John D. Jr.
• Primary Examiner(s): Dubasky, Gigi L
• Application Number:
  US11/906,186
• Publication Number:
  US 20090055853A1
• Time in Patent Office: 3,316 Days
• Field of Search: 725 10- 14
• US Class Current: 1/1
• CPC Class Codes: H04H 60/45 for identifying users

Abstract

Embodiments provide an apparatus, a system, and a method. A system includes a tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display. The system also includes an individualization module operable to individualize a parameter of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display. The system further includes a display controller operable to implement the individualized parameter in a presentation of the content by the display. The system may include the display operable to present a humanly perceivable content to at least one person proximate to the display.

Claims

1. A system comprising:

a physical orientation data receiver circuit configured to receive data indicative of physical orientation including head alignment and spatial orientation of at least two persons of multiple persons in proximity to at least one display;

a physical expression data receiver circuit configured to receive data indicative of at least one physical expression including at least one instance of body language of the at least two persons of the multiple persons in proximity to the at least one display;

a display location parameter selector configured to select two or more of the portions of the at least one display for viewing by the corresponding at least two persons of the multiple persons, the selected two or more portions aligned with the data indicative of the head alignment of the at least two persons and sized based on the data indicative of the spatial orientation of the at least two persons of the multiple persons;

a display parameter selector configured to select at least one parameter of at least two content representations for display on the selected two or more portions of the at least one display, the at least one parameter selected to individualize the at least two content representations to the at least two persons of the multiple persons in response to the at least one physical expression including the at least one instance of body language of the at least two persons of the multiple persons; and

a display controller configured to implement the at least one parameter of the at least two content representations on the selected two or more of the portions of the at least one display responsive to the selection of the display parameter and to simultaneously display the at least two content representations individualized to the at least two persons of the multiple persons on the selected corresponding two or more of portions on the at least one display.

2. The system of claim 1, wherein the physical expression data receiver circuit includes:

a data receiver circuit configured to receive data indicative of at least one product held by or worn by at least one person of the multiple persons.

3. The system of claim 1, wherein the physical orientation data receiver circuit includes:

a data receiver circuit configured to receive data indicative of a distance of at least one person of the multiple persons relative to the at least one display.

4. The system of claim 1, wherein the display location parameter selector comprises:

a display location parameter selector configured to select a location of the at least one display that corresponds to head alignment of at least one person of the multiple persons relative to the at least one display.

5. The system of claim 1, further comprising:

at least one scent generator.

6. The system of claim 1, wherein the physical orientation data receiver circuit includes:

a data receiver circuit configured to receive one or more coordinates associated with head alignment of at least one person of the multiple persons relative to the at least one display.

7. The system of claim 1, wherein the display parameter selector comprises:

a display parameter selector configured to select a size of a portion of the at least one display that corresponds to head alignment of at least one person of the multiple persons relative to the at least one display.

8. The system of claim 1, wherein the display controller comprises:

a display controller configured to move content to at least one other portion of the at least one display in response to movement of at least one person of the multiple persons.

9. The system of claim 1, wherein the display controller comprises:

a display controller configured to reduce size of content in response to movement of at least one person of the multiple persons closer to the at least one display.

10. The system of claim 1, wherein the physical expression data receiver circuit includes:

a data receiver circuit configured to receive data indicative of at least one of age, sex, and/or weight of at least one person of the multiple persons.

11. The system of claim 1, wherein the physical expression data receiver circuit includes:

a data receiver circuit configured to receive data indicative of at least one facial expression of at least one person of the multiple persons.

12. The system of claim 1, wherein the display parameter selector includes:

a display parameter selector configured to select content based at least partly on data indicative of one or more products held or worn by at least one person of the multiple persons.

13. The system of claim 1, wherein the physical orientation data receiver circuit includes:

a data receiver circuit configured to receive data indicative of gaze direction and distance of at least one person of the multiple persons relative to the at least one display.

14. The system of claim 13, wherein the display parameter selector comprises:

a display parameter selector configured to select a portion of the at least one display that is aligned with gaze direction of at least one person of the multiple persons and that is sized based at least partly on the distance of the at least one person relative to the at least one display.

15. The system of claim 14, wherein the display parameter selector comprises:

a display parameter selector configured to re-position content from a portion of the at least one display that is aligned with a gaze direction of at least one person of the multiple persons to another portion of the at least one display based at least partly on a spatial aspect of a hand of the at least one person.

16. The system of claim 1, wherein the physical expression data receiver circuit comprises:

a physical expression data receiver circuit configured to receive data indicative of at least one physical expression including at least one instance of a smile or a frown of at least one person of the multiple persons.

17. The system of claim 1, wherein the display parameter selector comprises:

a display parameter selector configured to individualize the content representation on at least one portion of the at least one display allocated to at least one person of the multiple persons in proximity to the at least one display based at least partially on data indicative of a spatial aspect or a movement of at least one of an eye, a hand, or a body part of the at least one person indicating the at least one instance of body language.

18. The system of claim 1, wherein the display parameter selector comprises:

a display parameter selector configured to individualize the content representation on at least one portion of the at least one display allocated to at least one person of the multiple persons in proximity to the at least one display based at least partially on data indicative of an age, a gender, and a spatial aspect of a body part of the at least one person indicating the at least one instance of body language.

19. A method comprising:

receiving data indicative of physical orientation including head alignment and spatial orientation of at least two persons of multiple persons in proximity to at least one display;

receiving data indicative of at least one physical expression corresponding to the at least one person including at least one instance of body language of the at least two persons of the multiple persons in proximity to the at least one display;

selecting two or more of the portions of the at least one display for viewing by the corresponding at least two persons of the multiple persons, the selected two or more portions aligned with the data indicative of the head alignment of the at least two persons and sized based on the data indicative of the spatial orientation of the at least two persons of the multiple persons;

selecting at least one parameter of at least two content representations for display on the selected two or more portions of the at least one display, the at least one parameter selected to individualize the at least two content representations to the at least two persons of the multiple persons in response to the at least one physical expression including the at least one instance of body language of the at least two persons of the multiple persons; and

implementing the at least one parameter of the content representation on the selected two or more of the portions of the at least one display responsive to the selection of the display parameter and to simultaneously display the at least two content representations individualized to the at least two persons of the multiple persons on the selected corresponding two or more of portions on the at least one display,

wherein at least one of the receiving, selecting, or implementing is at least partially implemented using one or more processing devices.

20. A system comprising:

means for receiving data indicative of physical orientation including head alignment and spatial orientation of at least two persons of multiple persons in proximity to at least one display;

means for receiving data indicative of at least one physical expression corresponding to the at least one person including at least one instance of body language of the at least two persons of the multiple persons in proximity to the at least one display;

means for selecting two or more of the portions of the at least one display for viewing by the corresponding at least two persons of the multiple persons, the selected two or more portions aligned with the data indicative of the head alignment of the at least two persons and sized based on the data indicative of the spatial orientation of the at least two persons of the multiple persons;

means for selecting at least one parameter of at least two content representations for display on the selected two or more portions of the at least one display, the at least one parameter selected to individualize the at least two content representations to the at least two persons of the multiple persons in response to the at least one physical expression including the at least one instance of body language of the at least two persons of the multiple persons; and

means for implementing the at least one parameter of the content representation on the selected two or more of the portions of the at least one display responsive to the selection of the display parameter and to simultaneously display the at least two content representations individualized to the at least two persons of the multiple persons on the selected corresponding two or more of portions on the at least one display.