Methods for customization of default applications on a mobile communication device
First Claim
1. A method of provisioning a dynamically customized default application installation to a user equipment (UE), comprising:
- detecting, by a server computer, that a UE is being activated, wherein the UE is a mobile communication device;
during activation of the UE and in response to the detecting;
querying, by the server computer, at least one data store to identify demographic data and usage data associated with a subscriber account to which the UE has been assigned;
calculating, by the server computer, an amplitude of user interest in each of a plurality of predefined interest categories, based on an analysis of the demographic data and the usage data;
ranking, by the server computer, at least one application according to priority of inclusion in a customized interface pack tailored to areas of user interest, wherein priority is determined at least in part based on the calculated amplitude of user interest in the interest categories;
assembling, by the server computer, the customized interface pack, wherein assembling the customized interface pack comprises including one or more applications in the customized interface pack based on priority of inclusion;
sending the customized interface pack to the UE during the activation of the UE, wherein the customized interface pack and the one or more applications are installed on the UE; and
completing activation of the UE by a server computer, wherein the customized interface pack is available on the UE in response to completing activation.
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Accused Products
Abstract
A method of provisioning a dynamically customized default application installation to a user equipment (UE). The method comprises detecting that a Mobile Directory Number (MDN) is being assigned to a UE, and querying, in response to the detecting, at least one data store to identify demographic data and usage data associated with a subscriber account to which the MDN has been assigned. The method further comprises identifying areas of subscriber interest based on an analysis of the demographic data and usage data, ranking at least one application according to priority of inclusion in a customized interface pack, assembling the customized interface pack, wherein assembling the customized interface pack comprises including one or more applications in the customized interface pack based on priority of inclusion, and sending the customized interface pack to the UE, wherein the customized interface pack is installed on the UE.
183 Citations
20 Claims
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1. A method of provisioning a dynamically customized default application installation to a user equipment (UE), comprising:
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detecting, by a server computer, that a UE is being activated, wherein the UE is a mobile communication device; during activation of the UE and in response to the detecting; querying, by the server computer, at least one data store to identify demographic data and usage data associated with a subscriber account to which the UE has been assigned; calculating, by the server computer, an amplitude of user interest in each of a plurality of predefined interest categories, based on an analysis of the demographic data and the usage data; ranking, by the server computer, at least one application according to priority of inclusion in a customized interface pack tailored to areas of user interest, wherein priority is determined at least in part based on the calculated amplitude of user interest in the interest categories; assembling, by the server computer, the customized interface pack, wherein assembling the customized interface pack comprises including one or more applications in the customized interface pack based on priority of inclusion; sending the customized interface pack to the UE during the activation of the UE, wherein the customized interface pack and the one or more applications are installed on the UE; and completing activation of the UE by a server computer, wherein the customized interface pack is available on the UE in response to completing activation. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of provisioning a dynamically customized default installation of applications to a user equipment (UE), comprising:
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detecting, by a server computer, that a UE is being activated, wherein the UE is a mobile communication device; during activation of the UE and in response to the detecting; querying, by the server computer, at least one data store to identify demographic data and usage data associated with a subscriber account to which the UE has been assigned; calculating, by the server computer, an amplitude of user interest in each of a plurality of predefined interest categories, based on an analysis of the demographic data and the usage data; querying, by the server computer, in response to the detecting, at least one data store to identify service provider ranking rules; ranking, by the server computer, at least one application according to priority of inclusion in a customized interface pack tailored to areas of user interest, wherein priority is determined based on an evaluation of the application in view of both the calculated amplitude of user interest in the interest categories and identified service provider ranking rules; assembling, by the server computer, the customized interface pack, wherein the customized interface pack comprises at least one application chosen based on priority of inclusion; installing the customized interface pack and the at least one application chosen based on priority of inclusion on the UE during the activation of the UE; and completing activation of the UE by a server computer, wherein the customized interface pack is available on the UE in response to completing activation. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A server computer configured to assemble a customized interface pack, comprising:
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a processor; a memory; and a server application stored in the memory that, when executed by the processor during activation of a user equipment (UE) and in response to detecting that the UE is being activated, configures the processor to; query at least one data store to identify demographic data and usage data associated with a subscriber account to which the UE has been assigned, wherein the UE is a mobile communication device; calculate an amplitude of user interest in each of a plurality of predefined interest categories, based on an analysis of the demographic data and the usage data; rank at least one application according to priority of inclusion in a customized interface pack tailored to areas of user interest, wherein priority is determined based on the calculated amplitude of user interest in the interest categories; assemble the customized interface pack, wherein the customized interface pack comprises at least one application chosen based on priority of inclusion; send the customized interface pack to the UE during the activation of the UE, wherein the customized interface pack and the at least one application chosen based on priority of inclusion are installed on the UE; and complete activation of the UE, wherein the customized interface pack is available on the UE in response to the activation being completed. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification