Method and system for providing targeted information using profile attributes with variable confidence levels in a mobile environment

• US 9,485,322 B2
• Filed: 06/06/2008
• Issued: 11/01/2016
• Est. Priority Date: 07/07/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Krishnaswamy, Dilip, Aggarwal, Pooja, Daley, Robert S., Lundqvist, Patrik
• Primary Examiner(s): MITCHELL, NATHAN A
• Application Number:
  US12/134,891
• Publication Number:
  US 20090012861A1
• Time in Patent Office: 3,070 Days
• Field of Search: 455/414.1, 705 1464- 1467
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 21/101 by binding digital rights to specific entities
• CPC Class Codes: G06F 21/1062 Editing
• CPC Class Codes: G06F 21/1063 Personalisation
• CPC Class Codes: G06F 21/1073 Conversion
• CPC Class Codes: G06F 21/1075 Editing
• CPC Class Codes: G06F 21/1078 Logging; Metering
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06F 2221/2101 Auditing as a secondary aspect
• CPC Class Codes: G06F 2221/2103 Challenge-response
• CPC Class Codes: G06F 2221/2115 Third party
• CPC Class Codes: G06F 2221/2117 User registration
• CPC Class Codes: G06F 2221/2129 Authenticate client device independently of the user
• CPC Class Codes: G06F 2221/2135 Metering
• CPC Class Codes: G06F 2221/2141 Access rights, e.g. capability lists, access control lists, access tables, access matrices
• CPC Class Codes: G06F 2221/2143 Clearing memory, e.g. to prevent the data from being stolen
• CPC Class Codes: G06F 2221/2145 Inheriting rights or properties, e.g., propagation of permissions or restrictions within a hierarchy
• CPC Class Codes: G06F 2221/2151 Time stamp
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0267 : Wireless devices
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: H04L 67/025 : for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/306 : User profiles
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/029 : Location-based management or tracking services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 64/00 : Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/245 : from a network towards a terminal

Abstract

Various systems and methods for of generating a user profile for use in providing targeted-content-messages to a wireless access terminal (W-AT) are disclosed. For example, a user profile with at least one profile element may be provided to the W-AT, and a profile confidence level for the profile element may be also provided.

Claims

1. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising:

generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and

receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.

2. The method of claim 1, further comprising:

sending a request for targeted content-messages to the remote apparatus based on the profile element and the respective confidence level,

wherein the one or more targeted-content-messages are received in response to the request.

3. The method of claim 2, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions.

4. The method of claim 3, wherein at least one targeted-content-message is an advertisement.

5. The method of claim 3, wherein at least one targeted-content-message is one of a local weather report or a news report.

6. The method of claim 1, wherein the respective confidence level includes a range of values assigned to the profile element.

7. The method of claim 1, further comprising receiving at least one set of criteria at the W-AT configured to assist the W-AT to determine the profile element or the respective profile confidence level independent of a network server.

8. The method of claim 1, further comprising receiving criteria for generating the user profile, wherein the user profile is generated based on the received criteria.

9. The method of claim 1, further comprising displaying at least one of the received targeted-content-messages using a display of the W-AT.

10. The method of claim 1, further comprising:

sending a request for targeted content-messages to the remote apparatus based on the user profile on the W-AT; and

wherein the receiving is in response to the sending.

11. A method of generating a targeted-content-message-related profile for use in obtaining targeted content messages at a wireless access terminal (W-AT), the method comprising:

generating a user profile including at least one profile element with a profile confidence level, wherein the at least one profile element corresponds to an age-range of a user of the W-AT wherein the profile confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location;

selecting at least one targeted-content-message based on the profile confidence level associated with the at least one profile element; and

presenting the at least one targeted-content-message in response to the selection.

12. The method of claim 11, wherein the selection is based on a comparison between the profile confidence level with a desired profile element confidence level associated with the at least one targeted-content-message.

13. The method of claim 11,

wherein the at least one profile element includes a plurality of profile elements that are associated with a plurality of respective profile confidence levels,

wherein the selection of the at least one targeted-content-message is based on the plurality of respective profile confidence levels.

14. A wireless access terminal (W-AT) configured to deliver targeted-content-messages to a consumer, comprising:

means for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and

means for receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.

15. The W-AT of claim 14, further comprising:

means for sending a request for targeted content-messages to the remote apparatus based on the profile element and the respective confidence level,

wherein the means for receiving receives at least one of the one or more targeted-content-messages in response to the request.

16. The W-AT of claim 15, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions.

17. The W-AT of claim 16, wherein at least one targeted-content-message is an advertisement.

18. The W-AT of claim 16, wherein at least one targeted-content-message is one of a local weather report or a news report.

19. The W-AT of claim 14, wherein the respective confidence level includes a range of values assigned to the profile element.

20. The W-AT of claim 14, further comprising:

means for receiving at least one set of criteria at the W-AT configured to assist the W-AT to determine the profile element or the respective profile confidence level independent of a network server.

21. The W-AT of claim 14, further comprising means for receiving criteria to generate the user profile, wherein the user profile is generated based on the received criteria.

22. The W-AT of claim 14, further comprising a display means configured to display at least one of the received targeted-content-messages using a display of the W-AT.

23. The W-AT of claim 14, further comprising:

means for sending a request for targeted content-messages to the remote apparatus based on the user profile on the W-AT, wherein the means for receiving receives the one or more targeted-content-messages in response to the request.

24. A wireless access terminal (W-AT) configured to deliver targeted-content-messages to a consumer, comprising:

processing circuitry configured to generate a user profile with a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and

receiving circuitry configured to receive one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.

25. The W-AT of claim 24, further comprising:

transmitting circuitry configured to send a request for content-messages to the remote apparatus based on the profile element and the respective confidence level, wherein at least one of the one or more targeted-content-messages is received in response to the request.

26. The W-AT of claim 25, wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions.

27. The W-AT of claim 26, wherein at least one targeted-content-message is an advertisement.

28. The W-AT of claim 26, wherein at least one targeted-content-message is one of a local weather report or a news report.

29. The W-AT of claim 24, wherein the respective confidence level includes a range of values assigned to the profile element.

30. The W-AT of claim 24, wherein the receiving circuitry is further configured to receive criteria to generate the user profile, wherein the user profile is generated based on the received criteria.

31. The W-AT of claim 24, further comprising a display screen to display the one or more targeted-content-messages.

40. The method of claim 30,

wherein the age-range corresponds to an age range including ages that fall below an age threshold, and

wherein the number of text messages being above a text threshold corresponds to an increased value or range of values for the respective confidence level.

32. A non-transitory computer-readable medium containing instructions stored thereon, which, when executed by a wireless access terminal (W-AT), cause the W-AT to perform operations, the instructions comprising:

a first set of instructions for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and

a second set of instructions for receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.

33. The non-transitory computer-readable medium of claim 32, further comprising:

a third set of instructions for sending a request for content-messages to the remote apparatus based on the profile element and the respective confidence level, wherein at least one of the one or more targeted-content-messages is received in response to the request.

34. The non-transitory computer-readable medium of claim 33,

wherein at least one targeted-content-message is one of a local weather report, a news report, a sport-related message, an advertisement or travel directions.

35. The non-transitory computer-readable medium of claim 34,

wherein at least one targeted-content-message is an advertisement.

36. The non-transitory computer-readable medium of claim 32,

wherein the respective confidence level includes a range of values assigned to the profile element.

37. One or more integrated circuits that together comprise:

processing circuitry configured to generate a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT; and

receiving circuitry configured to receive one or more targeted-content-messages at a wireless access terminal (W-AT) from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location.

38. An apparatus, comprising:

processing circuitry; and

a memory coupled to the processing circuitry that includes;

a first set of instructions for generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT; and

a second set of instructions for receiving one or more targeted-content-messages at a wireless access terminal (W-AT) from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT, wherein the respective confidence level for the age-range of the user is determined based at least in part upon a determination that the W-AT is operating within a home location; and

a third set of instructions for sending a request for content-messages to the remote apparatus based on a first profile element and a respective first confidence level, wherein at least one targeted-content-message is received in response to the request, and wherein the at least one targeted-content-message is an advertisement.

39. A method of receiving targeted-content-messages at a wireless access terminal (W-AT), the method comprising:

generating a user profile with at least a profile element and a respective confidence level for the profile element, wherein the profile element corresponds to an age-range of a user of the W-AT, and wherein the respective confidence level for the age-range of the user is based at least in part on a number of text messages that are transmitted and/or received by the W-AT; and

receiving one or more targeted-content-messages at the W-AT from a remote apparatus based on the profile element and the respective confidence level for presentation by the W-AT.