Affecting display of content based on negative reactions
First Claim
1. A method performed by one or more processing devices, comprising:
- outputting, by the one or more processing devices, first advertising content to a user device, along with a graphical control feature to be displayed with the first advertising content on the user device, the graphical control feature to enable a first user to provide a reaction to the first advertising content;
receiving, by the one or more processing devices and from the first user, the reaction to the first advertising content based on interaction with the graphical control feature on the user device;
in response to the reaction, outputting a graphical user interface to replace the first advertising content on the user device, the graphical user interface enabling the first user to provide feedback about the reaction;
in response to the reaction, identifying, by the one or more processing devices, second advertising content having a topic in common with the first advertising content, where the topic in common is identified based on text in the first advertising content and the second advertising content or based on Internet domains associated with the first advertising content and the second advertising content;
identifying, by the one or more processing devices, one or more second users having one or more characteristics in common with the first user;
adjusting, by the one or more processing devices, a price for distributing the second advertising content to the one or more second users based on the reaction and the feedback provided by the first user;
conducting, by the one or more processing devices and based on the adjusted price, an advertisement selection process for distribution of advertising content to the one or more second users; and
controlling, by the one or more processing devices, distribution of the first advertising content to the one or more second users based on an outcome of the advertisement selection process.
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Accused Products
Abstract
Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.
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Citations
18 Claims
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1. A method performed by one or more processing devices, comprising:
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outputting, by the one or more processing devices, first advertising content to a user device, along with a graphical control feature to be displayed with the first advertising content on the user device, the graphical control feature to enable a first user to provide a reaction to the first advertising content; receiving, by the one or more processing devices and from the first user, the reaction to the first advertising content based on interaction with the graphical control feature on the user device; in response to the reaction, outputting a graphical user interface to replace the first advertising content on the user device, the graphical user interface enabling the first user to provide feedback about the reaction; in response to the reaction, identifying, by the one or more processing devices, second advertising content having a topic in common with the first advertising content, where the topic in common is identified based on text in the first advertising content and the second advertising content or based on Internet domains associated with the first advertising content and the second advertising content; identifying, by the one or more processing devices, one or more second users having one or more characteristics in common with the first user; adjusting, by the one or more processing devices, a price for distributing the second advertising content to the one or more second users based on the reaction and the feedback provided by the first user; conducting, by the one or more processing devices and based on the adjusted price, an advertisement selection process for distribution of advertising content to the one or more second users; and controlling, by the one or more processing devices, distribution of the first advertising content to the one or more second users based on an outcome of the advertisement selection process. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. One or more non-transitory computer readable media storing instructions that are executable by one or more processing devices to perform operations comprising:
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outputting first advertising content, by the processing device, to a user device, along with a graphical control feature to be displayed with the first advertising content on the user device, the graphical control feature to enable a first user to provide a reaction to the first advertising content; receiving, by the processing device and from a first user of the first user device, the reaction to the first advertising content based on interaction with the graphical control feature on the user device; in response to the reaction, outputting a graphical user interface to replace the first advertising content on the user device, the graphical user interface enabling the first user to provide feedback about the reaction; in response to the reaction, identifying, by the processing device, second advertising content having one or more characteristics a topic in common with the first advertising content, where the topic in common is identified based on text in the first advertising content and the second advertising content or based on Internet domains associated with the first advertising content and the second advertising content; identifying, by the processing device, one or more second users having one or more characteristics in common with the first user; adjusting, by the processing device, a price for distributing the second advertising content to the one or more second users based on the reaction and the feedback provided by the first user; conducting, by the processing device and based on the adjusted price, an advertisement selection process for distribution of advertising content to the one or more second users; and controlling, by the processing device, distribution of the first advertising content to the one or more second users based on an outcome of the advertisement selection process. - View Dependent Claims (17)
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18. A system comprising:
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memory storing instructions that are executable; and one or more processing devices to execute the instructions to implement a content management system to perform operations comprising; outputting, by the one or more processing devices, first advertising content to a user device, along with a graphical control feature to be displayed with the first advertising content on the user device, the graphical control feature to enable a first user to provide a reaction to the first advertising content; receiving, by the one or more processing devices, from the first user, the reaction to the first advertising content based on interaction with the graphical control feature on the user device; in response to the reaction, outputting, by the one or more processing devices, a graphical user interface to replace the first advertising content on the user device, the graphical user interface enabling the first user to provide feedback about the reaction; in response to the reaction, identifying, by the one or more processing devices, second advertising content having a topic in common with the first advertising content, where the topic in common is identified based on text in the first advertising content and the second advertising content or based on Internet domains associated with the first advertising content and the second advertising content; identifying, by the one or more processing devices, one or more second users having one or more characteristics in common with the first user; adjusting, by the one or more processing devices, a price for distributing the second advertising content to the one or more second users based on the reaction and the feedback provided by the first user; conducting, by the one or more processing devices and based on the adjusted price, an advertisement selection process for distribution of advertising content to the one or more second users; and controlling, by the one or more processing devices, distribution of the first advertising content to the one or more second users based on an outcome of the advertisement selection process.
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Specification