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Delivering wrapped packages in response to the selection of advertisements

  • US 9,489,684 B2
  • Filed: 09/19/2015
  • Issued: 11/08/2016
  • Est. Priority Date: 10/09/2014
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving a request at a server in response to a selection of an advertisement at a requesting computing device, the advertisement associating a wrap identifier that corresponds to a wrap package of cards arranged to be rendered in one or more sequential orders; and

    serving a JavaScript Object Notation (JSON) wrap descriptor to the requesting computing device in response to the request, the JSON wrap descriptor;

    (a) specifying the cards of the wrap package; and

    (b) including a plurality of JSON card descriptors, each of the plurality of JSON card descriptors arranged to define content and a layout for an associated card among the cards of the wrap package respectively,wherein the JSON wrap descriptor is used by the requesting computing device to generate a runtime instance of the cards of the wrap package in response to receipt of the served JSON wrap descriptor, the runtime instance of the wrap package having a presentation characterized by;

    (c) one or more non-gallery cards each having a same size, first aspect ratio and a fixed relative position of content appearing within each of the one or more non-gallery cards respectively; and

    (d) a gallery card having a fixed relative position of content within a second aspect ratio that is different than the first aspect ratio,wherein, the presentation of the runtime instance remains the same regardless of the size and/or type of display associated with the requesting computing device.

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