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Converged marketing architecture and related research and targeting methods utilizing such architectures

  • US 9,495,682 B2
  • Filed: 08/31/2006
  • Issued: 11/15/2016
  • Est. Priority Date: 08/31/2006
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • one or more processors; and

    one or more memory devices storing instructions that, when executed by the one or more processors, cause the one or more processors to;

    receive data for a personal video recording (PVR) service of an individually identifiable consumer;

    identify a commercial recorded by the PVR service that is rewound and re-watched at least once by the individually identifiable consumer;

    monitor, using radio frequency identification (RFID) sensors, movement of an RFID card, associated with the individually identifiable consumer, to detect in-store consumer activity of the individually identifiable consumer in a physical retail location during a first time;

    compile a consumer data structure comprising in-store consumer activity information and out-of-store consumer activity information for the individually identifiable consumer,the in-store consumer activity information indicating the in-store consumer activity, andthe out-of-store consumer activity information indicating the commercial that is rewound and re-watched at least once;

    detect, in real time, an event at a second time after the first time, where the one or more processors, when detecting the event, are to at least one of;

    detect the RFID card, associated with the individually identifiable consumer, entering the physical retail location at the second time, ordetect the individually identifiable consumer interacting with a web portal, associated with the physical retail location, at the second time; and

    deliver, in real time and after the event at the second time is detected, an instant electronic targeted advertisement for the individually identifiable consumer based on detecting the event at the second time and the consumer data structure,the instant electronic targeted advertisement including an advertisement for a product associated with the commercial based on the commercial being identified as being rewound and re-watched at least once by the individually identifiable consumer.

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