Methods and systems for indicating behavior in a population cohort

• US 9,495,684 B2
• Filed: 04/04/2012
• Issued: 11/15/2016
• Est. Priority Date: 12/13/2007
• Status: Expired due to Fees

• Current Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Original Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Inventors: Jung, Edward K. Y., Lord, Robert W., Leuthardt, Eric C., Malamud, Mark A., Levien, Royce A., Rinaldo, Jr., John D., Wood, JR., Lowell L.
• Primary Examiner(s): Holmes, Michael B
• Application Number:
  US13/439,733
• Publication Number:
  US 20120316793A1
• Time in Patent Office: 1,686 Days
• Field of Search: 706/46
• US Class Current: 1/1
• CPC Class Codes: A61B 5/0533 Measuring galvanic skin response
• CPC Class Codes: A61B 5/055 involving electronic [EMR] or nuclear [NMR] magnetic resonance, e.g. magnetic resonance imaging
• CPC Class Codes: A61B 5/14553 specially adapted for cerebral tissue
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/163 by tracking eye movement, gaze, or pupil change
• CPC Class Codes: A61B 5/167 Personality evaluation
• CPC Class Codes: A61B 5/246 using evoked responses
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/441 Skin evaluation, e.g. for skin disorder diagnosis
• CPC Class Codes: A61B 5/726 using Wavelet transforms
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

Avatars, methods, apparatuses, computer program products, devices and systems are described that carry out identifying a member of a population cohort; and indicating at least one behavior in the member of the population cohort based on an association between the population cohort and at least one cohort-linked avatar.

Claims

1. A system comprising:

a presentation unit configured to present to at least one member of a population a plurality of avatars associated with at least one instance of media content;

a physiologic activity measurement unit configured to measure at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

an association unit configured to associate the at least one physiologic activity with at least one mental state; and

a media content identification unit configured to identify at least one instance of media content based on the at least one mental state.

2. The system of claim 1 wherein the presentation unit comprises:

a display.

3. The system of claim 2 wherein the presentation unit comprises:

at least one of a desktop display or a mobile display.

4. The system of claim 1 wherein the physiologic activity measurement unit comprises:

a brain activity measurement unit.

5. The system of claim 1 wherein the physiologic activity measurement unit comprises:

a functional near infra-red imaging module.

6. The system of claim 4 wherein the physiologic activity measurement unit comprises:

a functional magnetic resonance imaging module.

7. The system of claim 4 wherein the physiologic activity measurement unit comprises:

a magnetoencephalography module.

8. The system of claim 4 wherein the physiologic activity measurement unit comprises:

an electroencephalography module.

9. The system of claim 4 wherein the physiologic activity measurement unit comprises:

a positron emission tomography module.

10. The system of claim 1 wherein the physiologic activity measurement unit comprises:

a surrogate marker measurement unit.

11. The system of claim 10 wherein the physiologic activity measurement unit comprises:

an iris response module.

12. The system of claim 10 wherein the physiologic activity measurement unit comprises:

a gaze tracking module.

13. The system of claim 10 wherein the physiologic activity measurement unit comprises:

a skin response module.

14. The system of claim 10 wherein the physiologic activity measurement unit comprises:

a voice response module.

15. The system of claim 1 wherein the association unit comprises:

an emotion association module.

16. The system of claim 1 wherein the association unit comprises:

an attention association module.

17. The system of claim 1 wherein the association unit comprises:

a cognition association module.

18. The system of claim 1 wherein the media content identification unit comprises:

a media content identification unit configured to identify at least one of movie content, television content, music content, literature content, internet content, or advertising content.

19. The system of claim 1 wherein the media content identification unit comprises:

a media content identification unit configured to identify at least one preferred instance of media content.

20. The system of claim 1 wherein the media content identification unit comprises:

a media content identification unit configured to identify at least one instance of media content at least partly based on a measured mental state of an individual.

29. The system of claim 10 wherein the surrogate marker measurement unit comprises:

a facial feature measurement unit.

21. A computer program product comprising:

at least one of a machine, article of manufacture, or composition of matter including a signal-bearing medium bearing (a) one or more instructions for presenting to at least one member of a population a plurality of avatars associated with at least one instance of media content;

(b) one or more instructions for measuring at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

(c) one or more instructions for associating the at least one physiologic activity with at least one mental state; and

(d) one or more instructions for identifying at least one instance of media content based on the at least one mental state.

22. The computer program product of claim 21, wherein the signal-bearing medium includes a computer-readable medium.

23. The computer program product of claim 21, wherein the signal-bearing medium includes a recordable medium.

24. The computer program product of claim 21, wherein the signal-bearing medium includes a communications medium.

25. A system comprising:

a computing device; and

instructions that when executed on the computing device cause the computing device to (a) present to at least one member of a population a plurality of avatars associated with at least one instance of media content;

(b) measure at least one physiologic activity of the at least one member of the population, the at least one physiologic activity proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

(c) associate the at least one physiologic activity with at least one mental state; and

(d) identify at least one instance of media content based on the at least one mental state.

26. The system of claim 25 wherein the computing device comprises:

one or more of a personal digital assistant (PDA), a personal entertainment device, a mobile phone, a laptop computer, a tablet personal computer, a networked computer, a computing system comprised of a cluster of processors, a computing system comprised of a cluster of servers, a workstation computer, and/or a desktop computer.

27. The system of claim 25 wherein the computing device is operable to receive collected population cohort data from at least one memory.

28. The system of claim 25 wherein the computing device is operable to associate from at least one memory at least one physiologic activity with at least one mental state.

30. A system comprising:

a presentation unit configured to present to at least one member of a population a plurality of avatars associated with at least one instance of media content;

a facial feature measurement unit configured to measure at least one facial feature of the at least one member of the population proximate to at least one presented avatar among the plurality of avatars associated with at least one instance of media content;

an association unit configured to associate the at least one facial feature with at least one mental state; and

a media content identification unit configured to identify at least one instance of media content based on the at least one mental state.