System and method for targeted advertising

• US 9,495,977 B2
• Filed: 04/17/2015
• Issued: 11/15/2016
• Est. Priority Date: 10/24/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Morrison, Patrick Jason
• Primary Examiner(s): Godbold, Douglas
• Application Number:
  US14/689,349
• Publication Number:
  US 20150220980A1
• Time in Patent Office: 578 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G10L 15/02 Feature extraction for speech recognition; Selection of recognition unit
• CPC Class Codes: G10L 15/08 Speech classification or search
• CPC Class Codes: G10L 15/22 Procedures used during a speech recognition process, e.g. man-machine dialogue
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: G10L 2015/088 Word spotting
• CPC Class Codes: G10L 25/63 for estimating an emotional state

Abstract

Disclosed is a method of receiving an audio stream containing user speech from a first device, generating text based on the user speech, identifying a key phrase in the text, receiving from an advertiser an advertisement related to the identified key phrase, and displaying the advertisement. The method can include receiving from an advertiser a set of rules associated with the advertisement and displaying the advertisement in accordance with the associated set of rules. The method can display the advertisement on one or both of a first device and a second device. A central server can generate text based on the speech. A key phrase in the text can be identified based on a confidence score threshold. The advertisement can be displayed after the audio stream terminates.

Claims

1. A method comprising:

generating, via a processor, text based on speech received from a user;

identifying, via the processor, a key phrase in the text based on an emotion of the user;

receiving data from a user profile, the data comprising information describing usage habits of the user; and

selecting an advertisement related to the key phrase and the data.

2. The method of claim 1, wherein the speech is received via passive monitoring of the speech of the user.

3. The method of claim 2, further comprising displaying the advertisement while performing the passive monitoring.

4. The method of claim 1, wherein the speech occurs during a call in which the user is a participant.

5. The method of claim 1, wherein the speech is received at a first device and the advertisement is displayed on a second device different than the first device.

6. The method of claim 1, further comprising receiving a set of rules associated with the advertisement from an advertiser;

and

displaying the advertisement in accordance with the set of rules.

7. The method of claim 1, wherein the key phrase is identified based on a comparison of the text and the emotion to confidence score thresholds.

8. A system comprising:

a processor; and

a computer-readable storage medium having instructions stored which, when executed by the processor, result in the processor performing operations comprising;

generating text based on speech received from a user;

identifying a key phrase in the text based on an emotion of the user;

receiving data from a user profile, the data comprising information describing usage habits of the user; and

selecting an advertisement related to the key phrase and the data.

9. The system of claim 8, wherein the speech is received via passive monitoring of the speech of the user.

10. The system of claim 9, the computer-readable storage medium having additional instructions stored which, when executed by the processor, result in operations comprising displaying the advertisement while performing the passive monitoring.

11. The system of claim 8, wherein the speech occurs during a call in which the user is a participant.

12. The system of claim 8, wherein the speech is received at a first device and the advertisement is displayed on a second device different than the first device.

13. The system of claim 8, the computer-readable storage medium having additional instructions stored which, when executed by the processor, result in operations comprising:

receiving a set of rules associated with the advertisement from an advertiser; and

displaying the advertisement in accordance with the set of rules.

14. The system of claim 8, wherein the key phrase is identified based on a comparison of the text and the emotion to confidence score thresholds.

15. A computer-readable storage device having instructions stored which, when executed by a computing device, result in the computing device performing operations comprising:

generating text based on speech received from a user;

identifying a key phrase in the text based on an emotion of the user;

receiving data from a user profile, the data comprising information describing usage habits of the user; and

selecting an advertisement related to the key phrase and the data.

16. The computer-readable storage device of claim 15, wherein the speech is received via passive monitoring of the speech of the user.

17. The computer-readable storage device of claim 16, having additional instructions stored which, when executed by the computing device, result in operations comprising displaying the advertisement while performing the passive monitoring.

18. The computer-readable storage device of claim 15, wherein the speech occurs during a call in which the user is a participant.

19. The computer-readable storage device of claim 15, wherein the speech is received at a first device and the advertisement is displayed on a second device different than the first device.

20. The computer-readable storage device of claim 15, having additional instructions stored which, when executed by the computing device, result in operations comprising:

receiving a set of rules associated with the advertisement from an advertiser; and

displaying the advertisement in accordance with the set of rules.