System and method for targeted advertising
First Claim
1. A method comprising:
- generating, via a processor, text based on speech received from a user;
identifying, via the processor, a key phrase in the text based on an emotion of the user;
receiving data from a user profile, the data comprising information describing usage habits of the user; and
selecting an advertisement related to the key phrase and the data.
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Abstract
Disclosed is a method of receiving an audio stream containing user speech from a first device, generating text based on the user speech, identifying a key phrase in the text, receiving from an advertiser an advertisement related to the identified key phrase, and displaying the advertisement. The method can include receiving from an advertiser a set of rules associated with the advertisement and displaying the advertisement in accordance with the associated set of rules. The method can display the advertisement on one or both of a first device and a second device. A central server can generate text based on the speech. A key phrase in the text can be identified based on a confidence score threshold. The advertisement can be displayed after the audio stream terminates.
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Citations
20 Claims
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1. A method comprising:
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generating, via a processor, text based on speech received from a user; identifying, via the processor, a key phrase in the text based on an emotion of the user; receiving data from a user profile, the data comprising information describing usage habits of the user; and selecting an advertisement related to the key phrase and the data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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a processor; and a computer-readable storage medium having instructions stored which, when executed by the processor, result in the processor performing operations comprising; generating text based on speech received from a user; identifying a key phrase in the text based on an emotion of the user; receiving data from a user profile, the data comprising information describing usage habits of the user; and selecting an advertisement related to the key phrase and the data. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-readable storage device having instructions stored which, when executed by a computing device, result in the computing device performing operations comprising:
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generating text based on speech received from a user; identifying a key phrase in the text based on an emotion of the user; receiving data from a user profile, the data comprising information describing usage habits of the user; and selecting an advertisement related to the key phrase and the data. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification