Method and apparatus for automated selection of interesting content for presentation to first time visitors of a website
First Claim
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1. A computer implemented method, comprising:
- selecting a content item from a plurality of content that is candidate for presentation to first time visitors of a website;
identifying all topics present in the selected content item;
scoring each identified topic;
associating each scored topic with at least one subject matter category;
calculating a first score associated with the selected content item based on an intercategory topic density determined for the selected content item;
calculating a second score associated with the selected content item based on a topic density determined for the selected content item;
calculating a third score associated with the selected content item based on a presentability of the selected content item;
calculating a weighted average of the first, second and third score to compute an interestingness score for the selected content item; and
presenting the selected content item to the first time visitors of the website when it is determined that the interestingness score calculated for the selected content item is greater than a threshold.
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Abstract
Embodiments of the present invention provide systems and methods for automatically identifying content that may be interesting visitors of a website in the absence of any information on the visitors'"'"' interest or preferences.
155 Citations
13 Claims
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1. A computer implemented method, comprising:
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selecting a content item from a plurality of content that is candidate for presentation to first time visitors of a website; identifying all topics present in the selected content item; scoring each identified topic; associating each scored topic with at least one subject matter category; calculating a first score associated with the selected content item based on an intercategory topic density determined for the selected content item; calculating a second score associated with the selected content item based on a topic density determined for the selected content item; calculating a third score associated with the selected content item based on a presentability of the selected content item; calculating a weighted average of the first, second and third score to compute an interestingness score for the selected content item; and presenting the selected content item to the first time visitors of the website when it is determined that the interestingness score calculated for the selected content item is greater than a threshold. - View Dependent Claims (2, 3, 4, 5, 6, 9, 10, 11, 12, 13)
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7. A non-transitory machine-readable storage medium having embodied thereon instructions which when executed by at least one processor, causes a machine to perform a method comprising:
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selecting a content item from a plurality of content that is candidate for presentation to first time visitors of a website; identifying all topics present in the selected content item; scoring each identified topic; associating each scored topic with at least one subject matter category; calculating a first score associated with the selected content item based on an intercategory topic density determined for the selected content item; calculating a second score associated with the selected content item based on a topic density determined for the selected content item; calculating a third score associated with the selected content item based on a presentability of the selected content item; calculating a weighted average of the first, second and third score to compute an interestingness score for the selected content item; and presenting the selected content item to the first time visitors of the website when it is determined that the interestingness score calculated for the selected content item is greater than a threshold.
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8. An apparatus, including
a processor, memory connected to the processor; - and
instructions stored on the memory, that when executed by the processor, perform the following; selecting a content item from a plurality of content that is candidate for presentation to first time visitors of a website; identifying all topics present in the selected content item; scoring each identified topic; associating each scored topic with at least one subject matter category; calculating a first score associated with the selected content item based on an intercategory topic density determined for the selected content item; calculating a second score associated with the selected content item based on a topic density determined for the selected content item; calculating a third score associated with the selected content item based on a presentability of the selected content item; calculating a weighted average of the first, second and third score to compute an interestingness score for the selected content item; and presenting the selected content item to the first time visitors of the website when it is determined that the interestingness score calculated for the selected content item is greater than a threshold.
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Specification