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Method for generating a human likeness score

  • US 9,501,630 B2
  • Filed: 05/30/2014
  • Issued: 11/22/2016
  • Est. Priority Date: 03/24/2011
  • Status: Active Grant
First Claim
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1. A method for generating a human likeness score based on a Completely Automated Public Turing test to tell Computers and Humans Apart (CAPTCHA), the method comprising:

  • selecting a visual advertising asset;

    generating the CAPTCHA comprising a graphical interface, the visual advertising asset and a graphical object depicted within the graphical interface;

    assigning an instruction for completing the CAPTCHA;

    from a user, receiving an input within the graphical interface, the input comprising a solution to the CAPTCHA from the user, the solution comprising a selection of the graphical object within the graphical interface;

    extracting a motion pattern from the input;

    comparing the motion pattern to a motion model based on input patterns of previous users; and

    calculating the human likeness score of the user based on the comparison of the motion pattern to the motion model, the human likeness score lying within a continuum of discrete human likeness scores, wherein calculating the human likeness score comprises;

    generating a first confidence group according to an accuracy of the solution in fulfilling the instruction;

    generating a second confidence group based on the comparison of the motion pattern to the motion model;

    generating a third confidence group based on user data pertaining to at least one of a CAPTCHA previously attempted by the user, an Internet Protocol address of the user, and a cookie associated with the user;

    determining a reliability of the first confidence group, the second confidence group, and the third confidence group;

    compiling the first confidence group, the second confidence group, and the third confidence group, based on the determined reliability thereof, to generate the human likeness score; and

    selecting a number value, from the continuum of human likeness scores comprising a continuum of number values, that correlates with a calculated confidence that the user is human.

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