System and method for online data processing
First Claim
1. A computer implemented method comprising:
- generating, by a computer-based system, a card key-code;
associating, by the computer-based system, a first hash code with a first user identification (ID) of a consumer by inserting the first hash code in the card key-code, wherein the first hash code replaces a card number in the card key-code; and
transmitting, by the computer-based system, transaction data for the first user ID, the first user ID, and the first hash code to a first service;
wherein the first service stores an association between the transaction data and online data for a browsing history of the consumer, in response to the first hash code matching a second hash code,wherein the computer-based system does not have access to the online data,wherein the online data identifies an abandoned online shopping cart of the consumer.
1 Assignment
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Accused Products
Abstract
Customer online data is collected via script on customer computers and is communicated to a server hosted by an organization, such as a card issuer. The customer online data communicated to the server is non-personally identifiable information (non-PII). In turn, the server aggregates the non-PII customer online data from the set of participating merchants. The server associates the received non-PII customer online data with non-PII demographic data. Other non-PII transaction data, such as previous transactions processed at a card issuer, also can be associated with the non-PII customer online data and non-PII demographic data. These associations are, in turn, used to create reports and to provide services to help merchants or other requesting organizations develop online strategies to drive click thru and conversion rates.
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Citations
19 Claims
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1. A computer implemented method comprising:
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generating, by a computer-based system, a card key-code; associating, by the computer-based system, a first hash code with a first user identification (ID) of a consumer by inserting the first hash code in the card key-code, wherein the first hash code replaces a card number in the card key-code; and transmitting, by the computer-based system, transaction data for the first user ID, the first user ID, and the first hash code to a first service; wherein the first service stores an association between the transaction data and online data for a browsing history of the consumer, in response to the first hash code matching a second hash code, wherein the computer-based system does not have access to the online data, wherein the online data identifies an abandoned online shopping cart of the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a consumer privacy processor, a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; generating, by the processor, a card key-code; associating, by the processor, a first hash code with a first user identification (ID) of a consumer by inserting the first hash code in the card key-code, wherein the first hash code replaces a card number in the card key-code; and transmitting, by the processor, transaction data for the first user ID, the first user ID, and the first hash code to a first service; wherein the first service stores an association between the transaction data and online data for a browsing history of the consumer, in response to the first hash code matching a second hash code, wherein the computer-based system does not have access to the online data, wherein the online data identifies an abandoned online shopping cart of the consumer. - View Dependent Claims (13, 14, 15)
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16. An article of manufacture including a non-transitory, tangible computer-readable storage medium having instructions stored thereon that, in response to execution by a consumer privacy computer-based system, cause the computer-based system to perform operations comprising:
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generating, by the computer-based system, a card key-code; associating, by the computer-based system, a first hash code with a first user identification (ID) of a consumer by inserting the first hash code in the card key-code, wherein the first hash code replaces a card number in the card key-code; and transmitting, by the computer-based system, transaction data for the first user ID, the first user ID, and the first hash code to a first service; wherein the first service stores an association between the transaction data and online data for a browsing history of the consumer, in response to the first hash code matching a second hash code, wherein the computer-based system does not have access to the online data, wherein the online data identifies an abandoned online shopping cart of the consumer. - View Dependent Claims (17, 18, 19)
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Specification