Identifying and delivering tailored content with gift options

• US 9,501,788 B2
• Filed: 03/30/2016
• Issued: 11/22/2016
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Williams, Troy P.
• Primary Examiner(s): Allen, William
• Assistant Examiner(s): LOHARIKAR, ANAND R
• Application Number:
  US15/085,025
• Publication Number:
  US 20160210676A1
• Time in Patent Office: 237 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 10/06316 Sequencing of tasks or work
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/325 using wireless networks
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/51 : Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/535 : Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 : Services making use of location information
• CPC Class Codes: H04W 4/14 : Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Abstract

The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content.

Claims

1. A method, comprising:

analyzing, by a computer-based system, a consumer profile to determine consumer preferences;

wherein the consumer preferences are ranked based upon spending amount, frequency of a behavior and a weighting factor;

determining, by the computer-based system, tailored content based upon at least one of a consumer request, obtained content, the consumer profile, a consumer pattern, the consumer preferences, or content metadata;

embedding, by the computer-based system, at least one of a hyperlink or a uniform resource locator (URL) for each of tailored options of tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option,

communicating, by the computer-based system, the tailored options associated with merchants to the consumer,

receiving, by the computer-based system, a selection from the tailored options;

offering, by the computer-based system, gift options associated with an event related to the selection; and

receiving, by the computer-based system, a payment request to pay for one or more of the gift options.

2. The method of claim 1, further comprising performing, by the computer-based system and in response to a request for the tailored content, a custom service dialog to obtain information related to the custom request.

3. The method of claim 2, wherein the custom service dialog is via at least one of an SMS message over an SMS communication channel, an application based service dialog over a web client or a magazine based service dialog.

4. The method of claim 3, wherein the custom service dialog includes providing custom questions focused on obtaining more information about the custom request.

5. The method of claim 1, wherein the consumer preferences include subpreferences having additional features associated with the consumer preferences.

6. The method of claim 1, further comprising receiving, by the computer-based system, payment in association with a selection of one of the plurality of tailored options.

7. The method of claim 1, further comprising ranking, by the computer-based system, the consumer preferences, wherein the tailored options are further determined based on the consumer preferences that are higher ranked.

8. The method of claim 1, wherein the consumer profile is created using transaction data, merchant data, consumer data and website data.

9. The method of claim 1, further comprising updating, by the computer based system, a consumer profile based upon the selection of one of the plurality of tailored options.

10. The method of claim 1, further comprising facilitating the payment request by transmitting a payment option to the web client, wherein the payment option includes a selectable interface button, wherein selection of the payment option causes a transaction request to be sent from the computer based system to the merchant system.

11. The method of claim 1, wherein the magazine based service dialog includes a service dialog completed via an electronically customizable magazine displayed by the web client.

12. The method of claim 1, wherein the weighting factor is impacted by a selection by the consumer of the tailored content.

13. The method of claim 1, wherein the weighting factor is impacted by a transaction history associated with the consumer and a browsing history associated with the consumer, wherein the transaction history is obtained from the transaction processing system.

14. The method of claim 1, further comprising receiving, by the computer based system, global positioning system (GPS) data from the web client associated with the consumer, wherein the tailored content is further based on the GPS data.

15. The method of claim 1, further comprising setting, by the computer-based system, a reminder associated with an occurrence of the selection.

16. The method of claim 1, further comprising receiving, by the computer-based system, a request for the tailored content.

17. The method of claim 1, wherein the consumer preferences are further ranked based upon highest percentage.

18. The method of claim 1, further comprising completing, by the computer-based system, a payment transaction related to the payment request.

19. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:

analyzing, by the computer-based system, a consumer profile to determine consumer preferences;

wherein the consumer preferences are ranked based upon spending amount, frequency of a behavior and a weighting factor;

determining, by the computer-based system, tailored content based upon at least one of a consumer request, obtained content, the consumer profile, a consumer pattern, the consumer preferences, or content metadata;

embedding, by the computer-based system, at least one of a hyperlink or a uniform resource locator (URL) for each of tailored options of tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option,

communicating, by the computer-based system, the tailored options associated with merchants to the consumer,

receiving, by the computer-based system, a selection from the tailored options;

offering, by the computer-based system, gift options associated with an event related to the selection; and

receiving, by the computer-based system, a payment request to pay for one or more of the gift options.

20. A system comprising:

a processor,

a tangible, non-transitory memory configured to communicate with the processor,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

analyzing, by the processor, a consumer profile to determine consumer preferences;

wherein the consumer preferences are ranked based upon spending amount, frequency of a behavior and a weighting factor;

determining, by the processor, tailored content based upon at least one of a consumer request, obtained content, the consumer profile, a consumer pattern, the consumer preferences, or content metadata;

embedding, by the processor, at least one of a hyperlink or a uniform resource locator (URL) for each of tailored options of tailored content, the at least one of hyperlink or URL configured to cause retrieval, by a browser, of a website associated with the respective tailored option,

communicating, by the processor, the tailored options associated with merchants to the consumer,

receiving, by the processor, a selection from the tailored options;

offering, by the processor, gift options associated with an event related to the selection; and

receiving, by the processor, a payment request to pay for one or more of the gift options.