Method and system for monitoring an activity of a user

• US 9,508,081 B2
• Filed: 03/21/2011
• Issued: 11/29/2016
• Est. Priority Date: 04/01/2006
• Status: Active Grant

• Current Assignee: Content Square Israel Limited
• Original Assignee: ClickTale Ltd. (Content Square SAS)
• Inventors: Yavilevich, Arik
• Primary Examiner(s): Hong, Stephen
• Assistant Examiner(s): ROBINSON, MARSHON L
• Application Number:
  US13/052,729
• Publication Number:
  US 20110213822A1
• Time in Patent Office: 2,080 Days
• Field of Search: 715/736, 715/738, 715/854
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for tracking an activity of a user. The method includes receiving, by a tracking element, compressed user activity information representative of activities performed by the user during a visit to a web page; receiving, by the tracking element, web page content information representative of web page content displayed to the user during the visit; decompressing the compressed user activity information; and generating user visit information by the tracking element.

Claims

1. A method for tracking an activity of a user, comprising:

receiving, by a tracking element, compressed user activity information representative of activities performed by the user during a visit to a web page, wherein the user activity information includes at least a position and a size of each element of a portion of the web page related to the user activity;

receiving, by the tracking element, web page content information representative of web page content displayed to the user during the visit;

decompressing the compressed user activity information;

generating user visit information by the tracking element, in response to the user activity information and in response to the web page content information; and

compensating for differences between a visual representation, on a tracking display, of the web page and between a visual representation of the web page on another display.

2. The method according to claim 1, wherein compensating for the differences is responsive to the relative locations of visual elements of the web page.

3. The method according to claim 2, wherein compensating for the differences further comprises:

applying a non-linear transformation on the visual representation, on the tracking display, of the web page.

4. The method according to claim 1, wherein receiving web page content information further comprises:

downloading the web page content information from an information source that provided web page information to the user during the visit of the user.

5. The method according to claim 1, wherein receiving web page content information further comprises:

downloading the web page content information from an information source that differs from an information source that provided to the user web page information during the visit of the user.

17. The method according to claim 1, further comprising:

playing back the received user activity.

18. The method according to claim 1, wherein the other display is a display on which the received compressed user activity information is played back.

6. A non-transitory computer readable medium having stored thereon instructions for causing a processing system to execute a process for tracking an activity of a user, the process comprising:

receiving, by a tracking element, compressed user activity information representative of activities performed by the user during a visit to a web page, wherein the user activity information includes at least a position and size of each element of a portion of the web page related to the user activity;

receiving, by the tracking element, web page content information representative of web page content displayed to the user during the visit;

decompressing the compressed user activity information;

generating user visit information by the tracking element, in response to the user activity information and in response to the web page content information; and

compensating for differences between a visual representation, on a tracking display, of the web page and between a visual representation of the web page on another display.

7. The non-transitory computer readable medium of claim 6, wherein the instructions for tracking an activity of a user comprise instructions for compensating in response to the relative locations of visual elements of the web page.

8. The non-transitory computer readable medium of claim 6, wherein the instructions for tracking an activity of a user comprise instructions for downloading the web page content information from an information source that provided web page information to the user during the visit of the user.

9. The non-transitory computer readable medium of claim 6, wherein the instructions for tracking an activity of a user comprise instructions for downloading web page content information from an information source that differs from an information source that provided to the user web page information during the visit of the user.

15. The non-transitory computer readable medium of claim 6, wherein the instructions for tracking an activity of a user, comprise instructions for generating user activity information representative of scrolling.

16. The non-transitory computer readable medium of claim 6, wherein the instructions for tracking an activity of a user, comprise instructions for transmitting web page content information representative of web page content displayed to the user during a visit of the user at the web page.

19. The non-transitory computer readable medium of claim 6, wherein the instructions for tracking an activity of a user comprise instructions for playing back the received user activity.

20. The non-transitory computer readable medium of claim 6, wherein the other display is a display on which the received compressed user activity information is played back.

10. A system for tracking an activity of a user, the system comprises:

an interface configured to receive compressed user activity information representative of activities performed by the user during a visit to a web page and to receive web page content information representative of web page content displayed to the user during the visit, wherein the user activity information includes at least a position and a size of each element of a portion of the web page related to the user activity; and

a processor configured to decompress the compressed user activity information and to generate user visit information in response to the user activity information and in response to the web page content information;

wherein the processor is adapted to compensate for differences between a visual representation, on a tracking display, of the web page and between a visual representation of the web page on another display.

11. The system according to claim 10, wherein the processor is further configured to compensate for the differences further in response to relative locations of visual elements of the web page.

12. The system according to claim 11, wherein the processor is configured to apply a non-linear transformation on the visual representation, on the tracking display, of the web page.

13. The system according to claim 10, wherein the processor is configured to download the web page content information from an information source that provided web page information to the user during the visit of the user.

14. The system according to claim 10, wherein the processor is configured to download the web page content information from an information source that differs from an information source that provided to the user web page information during the visit of the user.

21. The system according to claim 10 wherein the processor is adapted to play back the received user activity.

22. The system according to claim 10, wherein the other display is a display on which the received compressed user activity information is played back.