Method and system for predicting audience viewing behavior
First Claim
1. A method for predicting viewership of a content stimulus comprising:
- exposing an audience to the content stimulus using a media device communicatively coupled to a computer processing system, the computer processing system receives data relating to the content stimulus;
measuring a biologically based response during the exposure of the content stimulus using a biometric sensor device communicatively coupled to the computer processing system, the computer processing system receives data related to the biologically based response; and
executing instructions with the computer processing system to;
divide the content stimulus into a number of intervals;
determine for each interval an intensity value as a function of the biologically based response and a synchrony value as a function of a rate of change of the biologically based response for members of the audience during each interval, the synchrony value representing a number of members of the audience with a same biologically based response;
obtain an engagement score for each interval of the content stimulus, the engagement score being a function of the intensity value and the synchrony value;
use the engagement score to determine a metric including one or more of negative buildup, positive buildup, average engagement score, maximum engagement score, or combinations thereof; and
generate for display or output information indicating a prediction of viewership based on the metric.
12 Assignments
0 Petitions
Accused Products
Abstract
The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
-
Citations
21 Claims
-
1. A method for predicting viewership of a content stimulus comprising:
-
exposing an audience to the content stimulus using a media device communicatively coupled to a computer processing system, the computer processing system receives data relating to the content stimulus; measuring a biologically based response during the exposure of the content stimulus using a biometric sensor device communicatively coupled to the computer processing system, the computer processing system receives data related to the biologically based response; and executing instructions with the computer processing system to; divide the content stimulus into a number of intervals; determine for each interval an intensity value as a function of the biologically based response and a synchrony value as a function of a rate of change of the biologically based response for members of the audience during each interval, the synchrony value representing a number of members of the audience with a same biologically based response; obtain an engagement score for each interval of the content stimulus, the engagement score being a function of the intensity value and the synchrony value; use the engagement score to determine a metric including one or more of negative buildup, positive buildup, average engagement score, maximum engagement score, or combinations thereof; and generate for display or output information indicating a prediction of viewership based on the metric. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A computerized system for predicting viewership of a content stimulus comprising:
-
a plurality of sensors to measure a biologically based response to the content stimulus over a time period, the time period being divided into two or more time intervals; an intensity processor to determine, for each time interval, an intensity value as a function of the biologically based response; a synchrony processor to determine, for each time interval, a synchrony value as a function of the biologically based response for members of an audience during each interval, the synchrony value representing a number of audience members with a same biologically based response; an engagement processor to determine, for each time interval, an engagement value as a function of the intensity value and the synchrony value, and a metric including one or more of negative buildup, positive buildup, average engagement score, or maximum engagement score; and a prediction generator to generate, for display or output, information indicating a prediction of viewership based on the metric. - View Dependent Claims (12, 13, 14)
-
-
15. A method of validating metrics associated with viewership of a content stimulus comprising:
-
exposing an audience to the content stimulus over a period of time using a media device, the period of time divided into at least two intervals; measuring, with a biometric device, a biologically based response to the content stimulus for members of the audience; and executing instructions with a computer processing system communicatively coupled to the media device and the biometric sensor device to; determine an intensity value as a function of the biologically based response for each interval; determine a synchrony value as a function of a rate of change of the biologically based response for members of the audience during each interval, the synchrony value representing a number of members of the audience with a same biologically based response; determine engagement scores for the intervals as a function of the intensity value and the synchrony value; use the engagement scores to determine engagement metrics including one or more of negative buildup, positive buildup, average engagement score, or maximum engagement score; normalize the data; determine correlations between the engagement metrics and viewership retention data; and generate for display or output information indicating the determined correlations between the engagement metrics and the viewership retention data. - View Dependent Claims (16, 17, 18, 19, 20)
-
-
21. A computerized system for predicting viewership of a content stimulus comprising:
-
a plurality of sensors to measure a biologically based response to the content stimulus of an audience over a time period, the time period being divided into two or more time intervals; an intensity processor to determine, for each of the time intervals, an intensity value as a function of the biologically based response; a synchrony processor to determine, for each of the time intervals, a synchrony value as a function of the biologically based response, the synchrony value representing a number of audience members with a same biologically based response; an engagement processor to; aggregate, for each of the time intervals, the measured biologically based response of members of the audience, and determine, for each of the time intervals, an engagement index as a function of the intensity value and the synchrony value, and a metric including one or more of negative buildup, positive buildup, average engagement score, or maximum engagement score; and a prediction generator to generate, for display or output, information indicating a prediction of viewership based on the metric.
-
Specification