Context-influenced application recommendations

• US 9,514,488 B2
• Filed: 07/15/2013
• Issued: 12/06/2016
• Est. Priority Date: 06/18/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Mehta, Bhaskar, Sonntag, Christian, Mahaniok, Ihar
• Primary Examiner(s): Rosen, Nicholas D
• Application Number:
  US13/941,921
• Publication Number:
  US 20130304608A1
• Time in Patent Office: 1,240 Days
• Field of Search: 455/456.3, 705/14.49, 705/14.53, 705/14.55, 705/14.58, 705/14.66, 705/14.73, 705/26.7, 705/26.9, 705/27.1
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for recommending content based on context such as location. In one aspect, a method includes receiving data that references a location of a mobile device, selecting, from among multiple, different applications that are available in an online application marketplace, one or more of the applications that are relevant to the location, and providing, by a recommendation server, a recommendation to the mobile device, where the recommendation identifies the one or more applications as applications that the user is likely to be interested in purchasing or downloading.

Claims

1. A system comprising:

one or more computers; and

a computer-readable device coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising;

receiving application management data, the application management data including application use data and application acquisition data of one or more applications, each datum of the application use data and the application acquisition data associated with a time-based parameter;

assigning a weight to each datum of the application use data and the application acquisition data based on the respective time-based parameter;

receiving location data that references a location of a mobile device;

receiving application data associated with the one or more applications available from an online application marketplace, the application data comprising a category of the one or more applications;

aggregating the application management data, the location data and the application data to provide aggregated data, the aggregating based on the weight of each datum of the application use data and the application acquisition data of the application management data;

selecting, from among multiple, different applications that are available from the online application marketplace, one or more particular applications based on the aggregated data;

generating a set of links associated with a recommendation, wherein the recommendation identifies the one or more particular applications as applications that a user is likely to be interested in purchasing or downloading;

transmitting, through a computer-implemented communication network, the set of links to the mobile device; and

receiving a selection of a particular link of the set of links to obtain at least one of the one or more particular mobile device-applications by the user from the online application marketplace provided by a server in communication with the mobile device.

2. The system of claim 1, the operations further comprising receiving a request for the recommendation from the mobile device.

3. The system of claim 1, wherein:

the operations further comprise;

receiving user profile data; and

filtering the one or more particular applications based on the user profile data,

wherein the recommendation identifies the one or more filtered applications as applications that the user is likely to be interested in purchasing or downloading.

4. The system of claim 3, wherein filtering the one or more particular applications further comprises ranking the one or more particular applications based on category preferences referenced by the user profile data.

5. The system of claim 3, wherein filtering the one or more particular applications further comprises excluding one or more applications that are currently installed on the mobile device, or that have been previously installed on the mobile device and subsequently removed by the user of the mobile device.

6. The system of claim 1, wherein selecting the one or more particular applications further comprises selecting the one or more particular applications that correlate to applications that are already installed on the mobile device.

7. The system of claim 1, wherein selecting the one or more particular applications further comprises selecting the one or more particular applications that, for other users at or near the location, have an aggregated popularity score above a predetermined threshold.

8. The system of claim 1, wherein:

the operations further comprise receiving data that references a characteristic, configuration, or capability of the mobile device,

wherein selecting the one or more particular applications further comprise selecting the one or more particular applications that are relevant to the location and the characteristic, configuration, or capability.

9. The system of claim 1, the operations further comprising determining, when respective scores for the one or more particular applications exceed a threshold, that the one or more particular applications are applications that the user is likely to be interested in purchasing or downloading.

10. A computer storage device encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

receiving application management data, the application management data including application use data and application acquisition data of one or more applications, each datum of the application use data and the application acquisition data associated with a time-based parameter;

assigning a weight to each datum of the application use data and the application acquisition data based on the respective time-based parameter;

receiving location data that references a location of a mobile device;

receiving application data associated with the one or more applications available from an online application marketplace, the application data comprising a category of the one or more applications;

aggregating the application management data, the location data and the application data to provide aggregated data, the aggregating based on the weight of each datum of the application use data and the application acquisition data of the application management data;

selecting, from among multiple, different applications that are available from the online application marketplace, one or more particular applications based on the aggregated data;

generating a set of links associated with a recommendation, wherein the recommendation identifies the one or more particular applications as applications that a user is likely to be interested in purchasing or downloading;

transmitting, through a computer-implemented communication network, the set of links to the mobile device; and

receiving a selection of a particular link of the set of links to obtain at least one of the one or more particular mobile device-applications by the user from the online application marketplace provided by a server in communication with the mobile device.

11. The computer storage device of claim 10, the operations further comprising receiving a request for the recommendation from the mobile device.

12. The computer storage device of claim 10, wherein:

the operations further comprise;

receiving user profile data; and

filtering the one or more particular applications based on the user profile data,

wherein the recommendation identifies the one or more filtered applications as applications that the user is likely to be interested in purchasing or downloading.

13. The computer storage device of claim 12, wherein filtering the one or more particular applications further comprises ranking the one or more particular applications based on category preferences referenced by the user profile data.

14. The computer storage device of claim 12, wherein filtering the one or more particular applications further comprises excluding one or more applications that are currently installed on the mobile device, or that have been previously installed on the mobile device and subsequently removed by the user of the mobile device.

15. The computer storage device of claim 10, wherein

selecting the one or more particular applications further comprises selecting the one or more particular applications that correlate to applications that are already installed on the mobile device that, for other users in the location, have an aggregated popularity score above a predetermined threshold.

16. The computer storage device of claim 10, wherein:

the operations further comprise receiving data that references a characteristic, configuration, or capability of the mobile device,

wherein selecting the one or more particular applications further comprise selecting the one or more particular applications that are relevant to the location and the characteristic, configuration, or capability.

17. A computer-implemented method comprising:

receiving application management data, the application management data including application use data and application acquisition data of one or more applications, each datum of the application use data and the application acquisition data associated with a time-based parameter;

assigning a weight to each datum of the application use data and the application acquisition data based on the respective time-based parameter;

receiving location data that references a location of a mobile device;

receiving application data associated with the one or more applications available from an online application marketplace, the application data comprising a category of the one or more applications;

aggregating the application management data, the location data and the application data to provide aggregated data, the aggregating based on the weight of each datum of the application use data and the application acquisition data of the application management data;

selecting, from among multiple, different applications that are available from the online application marketplace, one or more particular applications based on the aggregated data;

generating, by a recommendation server, a set of links associated with a recommendation, wherein the recommendation identifies the one or more particular applications as applications that a user is likely to be interested in purchasing or downloading;

transmitting, through a computer-implemented communication network, the set of links to the mobile device; and

receiving a selection of a particular link of the set of links to obtain at least one of the one or more particular mobile device-applications by the user from the online application marketplace provided by a server in communication with the mobile device.

18. The method of claim 17, the operations further comprising receiving a request for the recommendation from the mobile device.