Monitoring streaming media content
First Claim
1. A method to monitor streaming media, the method comprising:
- extracting, by executing an instruction with a processor, first metering data from first media to be provided to a media presentation device via a transport stream, the first metering data identifying at least one of the first media or a source of the first media;
combining, by executing an instruction with the processor, the first metering data with second metering data obtained independently of the first media to form combined metering data, the combined metering data not being decodable by a meter associated with the media presentation device;
transcoding the combined metering data, by executing an instruction with the processor, to form transcoded metering data having a format decodable by the meter associated with the media presentation device;
encoding the transcoded metering data into a metadata channel associated with the transport stream; and
streaming the transport stream and the metadata channel to the media presentation device.
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Accused Products
Abstract
Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting first metering data from media content to be provided to a content presentation device via a transport stream, the first metering data identifying at least one of the media content or a source of the media content, combining the first metering data with second metering data obtained independently of the media content, the combined metering data not being decodable by a meter associated with the content presentation device, and transcoding the combined metering data to form transcoded metering data having a format decodable by the meter associated with the content presentation device.
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Citations
24 Claims
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1. A method to monitor streaming media, the method comprising:
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extracting, by executing an instruction with a processor, first metering data from first media to be provided to a media presentation device via a transport stream, the first metering data identifying at least one of the first media or a source of the first media; combining, by executing an instruction with the processor, the first metering data with second metering data obtained independently of the first media to form combined metering data, the combined metering data not being decodable by a meter associated with the media presentation device; transcoding the combined metering data, by executing an instruction with the processor, to form transcoded metering data having a format decodable by the meter associated with the media presentation device; encoding the transcoded metering data into a metadata channel associated with the transport stream; and streaming the transport stream and the metadata channel to the media presentation device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A tangible machine readable storage medium comprising machine readable instructions which, when executed, cause a machine to at least:
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extract first metering data from first media to be provided to a media presentation device via a transport stream, the first metering data identifying at least one of the first media or a source of the first media; combine the first metering data with second metering data obtained independently of the first media, the combined metering data not being decodable by a meter associated with the media presentation device; transcode the combined metering data to form transcoded metering data having a format decodable by the meter associated with the media presentation device; encode the combined metering data into a metadata channel associated with the transport stream; and stream the transport stream and the metadata channel to the media presentation device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An apparatus to monitor media, the apparatus comprising:
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an extractor to extract first metering data from first media to be provided to a media presentation device via a transport stream, the first metering data identifying at least one of the first media or a source of the first media; a combiner to combine the first metering data with second metering data obtained independently of the first media to form combined metering data, the combined metering data not being decodable by a meter associated with the media presentation device; a transcoder to transcode the combined metering data to form transcoded metering data having a format decodable by the meter associated with the media presentation device; an encoder to encode the transcoded metering data into a metadata channel associated with the transport stream; and a streamer to stream the transport stream and the metadata channel to the media presentation device. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification