Prioritized placement of content elements for iTV applications
First Claim
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1. A method comprising:
- accessing, by a computing device, content placement rules that (a) describe conditions for placement of content elements within a user interface of an interactive television (iTV) application at defined locations along multiple dimensions and (b) prioritize placement of one of the content elements at one of the defined locations relative to placement of other content elements at other ones of the defined locations;
placing, at one or more of the defined locations, one or more of the content elements based on a reference to a definition of a programming campaign that comprises a key for uniquely identifying the programming campaign, a listing of candidate content elements, and at least one rule for selecting the one or more of the content elements from the candidate content elements; and
generating, for display, the user interface comprising the one or more of the content elements placed at the one or more of the defined locations.
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Abstract
Preferred placement of programming content is provided by a system and method to organize or sequence the display of a set of programmable content elements of an iTV application to a viewer, using business rules that describe the preferred placement conditions or criteria. Such criteria include brand, content owner, application location, current channel, current channel family, current channel category, time of day, content category, current program, current program genre, current iTV application, current content type, and/or subscriber and set-top box profile and behavior data. In one implementation, the present invention allows for managing the ‘shelf space’ within and for iTV applications.
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Citations
20 Claims
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1. A method comprising:
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accessing, by a computing device, content placement rules that (a) describe conditions for placement of content elements within a user interface of an interactive television (iTV) application at defined locations along multiple dimensions and (b) prioritize placement of one of the content elements at one of the defined locations relative to placement of other content elements at other ones of the defined locations; placing, at one or more of the defined locations, one or more of the content elements based on a reference to a definition of a programming campaign that comprises a key for uniquely identifying the programming campaign, a listing of candidate content elements, and at least one rule for selecting the one or more of the content elements from the candidate content elements; and generating, for display, the user interface comprising the one or more of the content elements placed at the one or more of the defined locations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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accessing, by a computing device, content placement rules that (a) describe conditions for placement of content elements within a user interface of an interactive television (iTV) application at defined locations along multiple dimensions and (b) prioritize placement of one of the content elements at one of the defined locations relative to placement of other content elements at other ones of the defined locations; placing, at one or more of the defined locations, one or more of the content elements based on a reference to a definition of a programming campaign that includes a key for uniquely identifying the programming campaign, a listing of candidate content elements, and at least one rule for selecting the one or more of the content elements from the candidate content elements; and causing display of the user interface comprising the one or more of the content elements placed at the one or more of the defined locations. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A method comprising:
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accessing, by a computing device, content placement rules that (a) describe conditions for placement of content elements within a user interface of an interactive television (iTV) application at defined locations along multiple dimensions and (b) prioritize placement of one of the content elements at one of the defined locations relative to placement of other content elements at other ones of the defined locations; placing, at one or more of the defined locations, one or more of the content elements based on a key for identifying a programming campaign, a listing of candidate content elements, and at least one rule for selecting the one or more of the content elements from the candidate content elements; and causing display of the user interface comprising the one or more of the content elements placed at the one or more of the defined locations.
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Specification