Systems and methods for variable video production, distribution and presentation

• US 9,516,369 B2
• Filed: 03/11/2015
• Issued: 12/06/2016
• Est. Priority Date: 02/20/2012
• Status: Active Grant

• Current Assignee: Wells Fargo Bank National Association (Wells Fargo & Company)
• Original Assignee: RR Donnelley & Sons Company
• Inventors: Howett, Paul
• Primary Examiner(s): Adams, Eileen
• Application Number:
  US14/645,052
• Publication Number:
  US 20150189352A1
• Time in Patent Office: 636 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: G11B 27/34 Indicating arrangements indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 5/91 Television signal processing therefor
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

Methods, apparatus, systems and machine readable medium for variable video production, distribution and presentation are disclosed. An example video player to play a variable video includes an input interface to request first relevance data from a first intended viewer of a first version of the variable video and to request second relevance data from a second intended viewer of a second version of the variable video. The example video player also includes an assembler to assemble a first sequence of two or more of a plurality of scenes charted in a video file based on the first relevance data and at least one vector tagged to the plurality of scenes based on content of the plurality of scenes and to assemble a second sequence of two or more of the plurality of scenes charted in the video file based on the second relevance data and at least one vector.

Claims

1. A video player to play a variable video comprising a plurality of different sequences of scenes to be compiled for different viewers, the player comprising:

an input interface to request first viewer relevance data from a first intended viewer of a first version of the variable video and to request second viewer relevance data from a second intended viewer of a second version of the variable video, the first viewer relevance data indicative of one or more of a first characteristic or a first preference of the first intended viewer and the second viewer relevance data indicative of one or more of a second characteristic or a second preference of the second intended viewer; and

an assembler to assemble, from a single video file, (1) the first version of the variable video comprising a first sequence of two or more scenes charted in the video file based on the first viewer relevance data and at least one vector of relevancy tagged to one or more of the scenes indicative of content of the scenes and (2) the second version of the variable video comprising a second sequence of two or more of the scenes charted in the video file based on the second viewer relevance data and at least one vector of relevancy, the second sequence different than the first sequence.

2. A player as defined in claim 1, wherein the file is an extensible markup language file.

3. A player as defined in claim 1 further comprising a compiler to play the video, wherein the assembler is to assemble at least one of the first sequence or the second sequence and the compiler is to play at least one of the first sequence or the second sequence in real time or near real time.

4. A player as defined in claim 1, wherein the scenes comprise content that is rendered as the assembler assembles at least one of the first sequence or the second sequence.

5. A player as defined in claim 1, wherein the first and second viewer relevance data includes demographic data.

6. A player as defined in claim 1, wherein the assembler is to download a plurality of content from a network to assemble at least one of the first sequence or the second sequence.

7. A player as defined in claim 1, wherein the first sequence includes first content and second content presented simultaneously, and the assembler is to modify the presentation of the first content to match a duration of the second content.

8. A player as defined in claim 7, wherein the second content is audio content.

9. A player as defined in claim 1, wherein the assembler is to operate at a same geographic location as the input interface.

10. A method to play a variable video comprising a plurality of different sequences of scenes to be compiled for different viewers, the method comprising:

requesting first viewer relevance data from a first intended viewer of a first version of the variable video, the first viewer relevance data indicative of one or more of a first characteristic or a first preference of the first intended viewer;

requesting second viewer relevance data from a second intended viewer of a second version of the variable video, the second viewer relevance data indicative of one or more of a second characteristic or a second preference of the second intended viewer; and

assembling, from a single video file, (1) the first version of the variable video comprising a first sequence of two or more scenes charted in the video file based on the first viewer relevance data and at least one vector of relevancy tagged to one or more of the scenes indicative of content of the scenes and (2) the second version of the variable video comprising a second sequence of two or more of the scenes charted in the video file based on the second viewer relevance data and at least one vector of relevancy, the second sequence different than the first sequence.

11. A method as defined in claim 10, wherein the file is an extensible markup language file.

12. A method as defined in claim 10 further comprising playing the video file in real time or near real time to the assembling of at least one of the first sequence or the second sequence.

13. A method as defined in claim 10, wherein the scenes comprises comprise content and the method further comprises rendering the content substantially simultaneously to the assembling of at least one of the first sequence or the second sequence.

14. A method as defined in claim 10, wherein the first and second viewer relevance data includes demographic data.

15. A method as defined in claim 10, wherein the assembling of at least one of the first sequence or the second sequence comprises downloading a plurality of content from a network.

16. A method as defined in claim 10, wherein the first sequence includes first content and second content presented simultaneously, and the method further comprises modifying the presentation of the first content to match a duration of the second content.

17. A method as defined in claim 16, wherein the second content is audio content.

18. A method as defined in claim 10 further comprising assembling the first sequence in a same geographic location as requesting the first viewer relevance data.

19. A machine readable medium having instructions stored thereon, which when executed, cause a machine to at least:

request first viewer relevance data from a first intended viewer of a first version of a variable video, the first viewer relevance data indicative of one or more of a first characteristic or a first preference of the first intended viewer;

request second viewer relevance data from a second intended viewer of a second version of the variable video, the second viewer relevance data indicative of one or more of a second characteristic or a second preference of the second intended viewer; and

assemble, from a single video file, (1) the first version of the variable video comprising a first sequence of two or more scenes charted in the video file based on the first viewer relevance data and at least one vector of relevancy tagged to one or more of the scenes indicative of content of the scenes and (2) the second version of the variable video comprising a second sequence of two or more of the scenes charted in the video file based on the second viewer relevance data and at least one vector of relevancy, the second sequence different than the first sequence.

20. A medium as defined in claim 19, wherein the file is an extensible markup language file.

21. A medium as defined in claim 19 further causing a machine to play the video file in real time or near real time to the assembling of at least one of the first sequence or the second sequence.

22. A medium as defined in claim 19, wherein the plurality of scenes comprises a plurality of content and the instructions further cause a machine to render the content substantially simultaneously to the assembling of at least one of the first sequence or the second sequence.

23. A medium as defined in claim 19, wherein the first and second viewer relevance data includes demographic data.

24. A medium as defined in claim 19, wherein the machine is to download a plurality of content from a network to assemble at least one of the first sequence or the second sequence.

25. A medium as defined in claim 19, wherein the first sequence includes first content and second content presented simultaneously, and the instructions further cause a machine to modify the presentation of the first content to match a duration of the second content.

26. A medium as defined in claim 25, wherein the second content is audio content.

27. A medium as defined in claim 19 further causing the machine to assemble the first sequence in a same geographic location as the machine is caused to request the first viewer relevance data.