Remote device modification
First Claim
1. A method for branding a mobile device, the method comprising:
- at the mobile device, generating and transmitting a registration request upon activation of the mobile device,wherein the mobile device is authorized to be used on a first telecommunications network associated with a wireless telecommunications carrier;
wherein the mobile device is eithera blank-slate device that is not branded according to the wireless telecommunications carrier preferences from a factory, orhas installed a default user experience associated with a default preference according to the wireless telecommunications carrier; and
wherein the registration request contains information to be used by a cloud-based branding platform to select a branding profile from multiple branding profiles;
wherein each of the multiple branding profile are used to access branding data in a database;
wherein the branding data stored in the database includes aesthetic visual customizations, aesthetic audio customizations, and content customizations used to brand mobile devices;
wherein the branding platform or database is accessible to outside parties other than the wireless telecommunications carrier; and
wherein the outside parties can customize or designate branding profiles or branding data to be used for the mobile device;
at the mobile device, and based on the transmitted registration request, receiving the branding profile selected by the branding platform,wherein the branding profile is associated with aesthetic visual customizations, aesthetic audio customizations, and content customizations used to brand the mobile device according to the branding profile designated by or provided by an outside party; and
at the mobile device, transmitting messages based on the branding profile to the cloud-based branding platform to download to the mobile device the associated aesthetic visual customizations, aesthetic audio customizations, and content customizations.
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Accused Products
Abstract
Systems and methods for remote device customization and modification are provided. Various embodiments remove the need for a carrier to source multiple types of the same user equipment. In some embodiments, the user equipment can be customized upon activation using network communications. Historically, a carrier might have a variant of a phone for each mobile virtual network operator. However, management of the inventory and custom builds can be difficult and expensive. Some embodiments provide for a single global SKU and a single blank-slate device from an original equipment manufacturer. Carrier detection can be used when the phone is activated to create customized phone settings. For example, the look and feel can be updated to match preferences of a carrier (e.g., wallpaper, ringtones, default apps, etc.), corporate client, family, or another specified group of users.
22 Citations
19 Claims
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1. A method for branding a mobile device, the method comprising:
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at the mobile device, generating and transmitting a registration request upon activation of the mobile device, wherein the mobile device is authorized to be used on a first telecommunications network associated with a wireless telecommunications carrier; wherein the mobile device is either a blank-slate device that is not branded according to the wireless telecommunications carrier preferences from a factory, or has installed a default user experience associated with a default preference according to the wireless telecommunications carrier; and wherein the registration request contains information to be used by a cloud-based branding platform to select a branding profile from multiple branding profiles; wherein each of the multiple branding profile are used to access branding data in a database; wherein the branding data stored in the database includes aesthetic visual customizations, aesthetic audio customizations, and content customizations used to brand mobile devices; wherein the branding platform or database is accessible to outside parties other than the wireless telecommunications carrier; and wherein the outside parties can customize or designate branding profiles or branding data to be used for the mobile device; at the mobile device, and based on the transmitted registration request, receiving the branding profile selected by the branding platform, wherein the branding profile is associated with aesthetic visual customizations, aesthetic audio customizations, and content customizations used to brand the mobile device according to the branding profile designated by or provided by an outside party; and at the mobile device, transmitting messages based on the branding profile to the cloud-based branding platform to download to the mobile device the associated aesthetic visual customizations, aesthetic audio customizations, and content customizations. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A branding platform comprising:
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a processor; memory coupled to the processor; a database stored in the memory and having stored thereon multiple customization profiles, wherein the customization profiles include aesthetic, content, feature customizations set by a mobile virtual network operator; wherein the mobile virtual network operator is a reseller of network services from a wireless telecommunications service provider; and wherein the mobile virtual network operator does not itself own wireless telecommunication network infrastructure equipment; an identification module comprised of processor-implementable software instructions stored in the memory and configured to receive a registration request generated upon an activation of a mobile device; and identify the mobile virtual network operator, associated with the mobile device, based on information within the registration request; and
,a customization module comprised of processor-implementable software instructions stored in the memory and configured to retrieve, from the database, one of the customization profiles that is associated with the mobile virtual network operator identified by the identification module; and generate or provide a set of customizations based on the customization profile, wherein the set of customizations can be automatically downloaded and installed by the mobile device. - View Dependent Claims (9, 10, 11, 12)
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13. A non-transitory computer-readable medium, excluding transitory signals, storing instructions that when executed by one or more processors cause a machine to:
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receive a registration request generated upon activation of a mobile device, wherein the mobile device is a generic device that is not branded; identify a branding profile to be applied to the mobile device from a selection of multiple different branding profiles; generate a set of customization commands allowing the mobile device to access the branding platform to retrieve the branding profile, wherein the branding platform or a database of branding content is accessible to outside parties other than the wireless telecommunications carrier; wherein the outside parties can customize or designate the branding profile or branding content to be used with the mobile device; and wherein the set of customization commands include aesthetic visual customizations, aesthetic audio customizations, and content customizations used to brand the mobile device according to the branding profile; and receive a request to download content associated with the aesthetic visual customizations, aesthetic audio customizations, and content customizations to the mobile device; and transmit the content to the mobile device. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification