System and method for providing shopping aids and incentives to customer through a computer network

• US 9,519,915 B1
• Filed: 09/23/1999
• Issued: 12/13/2016
• Est. Priority Date: 12/23/1996
• Status: Expired due to Fees

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Scroggie, Michael C., Kacaba, Michael E., Rochon, David A., Diamond, David M.
• Primary Examiner(s): Boveja, Namrata
• Assistant Examiner(s): Woodworth, II, Allan
• Application Number:
  US09/401,939
• Time in Patent Office: 6,291 Days
• Field of Search: 705/1, 705/10, 705/14, 705 141- 1473
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

A system and method for delivering purchasing incentives and a variety of other retail shopping aids through a computer network, such as by E-mail over the Internet or the World Wide Web. Customers (10) of retail stores can establish a bi-directional communication link with the system, log in (16) to the system, and then elect to browse among available purchasing incentive offers (18, 22), or elect to explore other shopping aids, such as a shopping list generator (26), a recipe center (30), or simply elect to claim a product rebate or to receive product information. If the customer elects to have product information or rebate information delivered, only minimal customer identification is required. For purchase incentives redeemable at retail stores, the customer must provide identification information and must also designate a retailer (12) at which the purchasing incentive can be exercised. For receipt of focused incentives based the customer'"'"'s past shopping behavior, the customer must also supply a unique customer id., such as a check cashing card number or credit card number, used for in-store purchases. For delivery of a product sample, the customer'"'"'s name and address must be supplied. The system merges this customer-supplied information (270) with other purchase incentive data (272) and creates a printable graphical image of the purchasing incentive (282) for transmission to the customer. In an alternate embodiment of the invention, the purchase incentive is not transmitted directly to the customer. Instead, the terms of the incentive are transmitted electronically to the retail store (310) designated by the customer, who receives either a token (316) to present at the store or an advisory message. In yet another embodiment of the invention, incentives may be targeted to specific consumers based on a consumer purchase history (502), and transmitted to consumers'"'"' computers (510) using electronic mail addresses stored in a consumer database (506), or using a “personal page” in the computer network, established for each consenting consumer.

Claims

1. A computer implemented method for distributing purchasing incentives to consumers, comprising:

transmitting promotion data identifying a plurality of product discounts from a main computer to a personal computer over a computer network, said computer network comprising one of an intranet and the Internet, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts on a basis of a frequency of usage of tokens by a consumer or identifying a plurality of product discounts on a basis of a frequency of usage of product discounts by the consumer;

displaying said plurality of product discounts at said personal computer based on said promotion data;

transmitting selection data designating at least one product discount selected from said plurality of product discounts from said personal computer to said main computer over said computer network;

generating token data depending on said selection data;

transmitting said token data from said main computer to said personal computer over said computer network;

identifying said token data in a retail store in association with items being purchased at said retail store;

determining discount items being purchased corresponding to said at least one product discount from said identified token data;

generating a purchase incentive based on said discount items.

2. The method of claim 1, wherein generating said purchase incentive comprises generating an instantly redeemable voucher.

3. The method of claim 1, wherein generating said purchase incentive comprises generating a voucher that is redeemable on a subsequent visit to said retail store.

4. The method of claim 1, further comprising generating a shopping list based on said selected product discounts.

5. The method of claim 4, further comprising transmitting said shopping list from said main computer to said personal computer over said computer network.

6. The method of claim 1, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts from a specified product manufacturer.

7. The method of claim 1, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts from a specified retailer.

8. The method of claim 1, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts from a specified product manufacturer and from a specified product retailer.

9. The method of claim 1, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts on a basis of demographic data stored in a personal database of a consumer.

10. The method of claim 1, wherein identifying said token data comprises identifying said token data by scanning a token having said token data therein.

31. The method of claim 1 wherein said personal computer is located remote from said main computer.

32. The method of claim 1 wherein said personal computer is located outside said retail store.

33. The method of claim 1 wherein said personal computer is located at a home of a user of said personal computer.

34. The method of claim 1 further comprising logging said personal computer on to said a web site of said main computer prior to said transmitting promotion data.

11. A system for distributing purchasing incentives to consumers, comprising:

a computer network;

at least one personal computer;

a main computer coupled to said at least one personal computer via said computer network and configured to transmit promotion data identifying a plurality of product discounts to said at least one personal computer over said computer network, said computer network comprising one of an intranet and the Internet, wherein said main computer is configured to transmit promotion data identifying a plurality of product discounts based on a frequency of usage of tokens by a consumer or transmit promotion data identifying a plurality of product discounts based on a frequency of usage of product discounts by the consumer;

said at least one personal computer configured to display said plurality of product discounts based on said promotion data;

said at least one personal computer configured to transmit selection data designating at least one product discount selected from said plurality of product discounts to said main computer over said computer network;

said main computer configured to generate token data depending on said selection data;

said main computer configured to transmit said token data to said at least one personal computer over said computer network;

a retail store configured to identify said token data in association with items being purchased at said retail store;

said retail store configured to determine discount items being purchased corresponding to said at least one product discount from said identified token data;

said retail store configured to generate a purchase incentive based on said discount items.

12. The system of claim 11, wherein said retail store is configured to generate an instantly redeemable voucher as said purchase incentive.

13. The system of claim 11, wherein said retail store is configured to generate a voucher that is redeemable on a subsequent visit to said retail store as said purchase incentive.

14. The system of claim 11, wherein said main computer is configured to generate a shopping list based on said selected product discounts.

15. The system of claim 14, wherein said main computer is configured to transmit said shopping list to said at least one personal computer over said computer network.

16. The system of claim 11, wherein said main computer is configured to transmit promotion data identifying a plurality of product discounts from a specified product manufacturer.

17. The system of claim 11, wherein said main computer is configured to transmit promotion data identifying a plurality of product discounts from a specified retailer.

18. The system of claim 11, wherein said main computer is configured to transmit promotion data identifying a plurality of product discounts from a specified product manufacturer and a specified product retailer.

19. The system of claim 11, wherein said main computer is configured to transmit promotion data identifying a plurality of product discounts based on demographic data stored in a personal database of a consumer.

20. The system of claim 11, wherein said retail store is configured to identify said token data by scanning a token having said token data therein.

35. The system of claim 11 wherein said personal computer is located remote from said main computer.

36. The system of claim 11 wherein said personal computer is capable of logging on to a web site of said main computer.

21. A computer program product comprising a non-transitory computer storage medium having a computer program therein for distributing purchasing incentives to consumers, said computer program performing:

transmitting promotion data identifying a plurality of product discounts from a main computer to a personal computer over a computer network;

said computer network comprising one of an intranet and the Internet, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts on a basis of a frequency of usage of tokens by a consumer or identifying a plurality of product discounts on a basis of a frequency of usage of product discounts by the consumer;

displaying said plurality of product discounts at said personal computer based on said promotion data;

transmitting selection data designating at least one product discount selected from said plurality of product discounts from said personal computer to said main computer over said computer network;

generating token data depending on said selection data;

transmitting said token data from said main computer to said personal computer over said computer network;

identifying said token data in a retail store in association with items being purchased at said retail store;

determining discount items being purchased corresponding to said at least one product discount from said identified token data;

generating a purchase incentive based on said discount items.

22. The computer program product of claim 21, wherein generating said purchase incentive comprises generating an instantly redeemable voucher.

23. The computer program product of claim 21, wherein generating said purchase incentive comprises generating a voucher that is redeemable on a subsequent visit to said retail store.

24. The computer program product of claim 21, further comprising generating a shopping list based on said selected product discounts.

25. The computer program product of claim 21, further comprising transmitting said shopping list from said main computer to said personal computer over said computer network.

26. The computer program product of claim 21, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts from a specified product manufacturer.

27. The computer program product of claim 21, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts from a specified retailer.

28. The computer program product of claim 21, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts from a specified product manufacturer and from a specified product retailer.

29. The computer program product of claim 21, wherein transmitting said promotion data comprises transmitting promotion data identifying a plurality of product discounts on a basis of demographic data stored in a personal database of a consumer.

30. The computer program product of claim 21, wherein identifying said token data comprises identifying said token data by scanning a token having said token data therein.