Methods, apparatus, and systems to collect audience measurement data
First Claim
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1. A method of collecting audience measurement data in a monitored household, the method comprising:
- collecting first media data;
collecting audience identification data with a people meter;
developing, with a first processor, audience member behavior data based on the first media data and the audience identification data;
collecting second media data after the people meter has been removed, the removal of the people meter occurring after the audience member behavior data has been developed; and
identifying, with at least one of the first processor or a second processor, audience members associated with the second media data based on the audience member behavior data.
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Abstract
Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first media data. Audience identification data is collected with a people meter. Audience member behavior is developed data based on the first media data and the audience identification data. Second media data is collected after the people meter has been removed, the removal of the people meter occurring after the audience member behavior data has been developed. Audience members associated with the second media data are identified based on the audience member behavior data.
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Citations
18 Claims
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1. A method of collecting audience measurement data in a monitored household, the method comprising:
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collecting first media data; collecting audience identification data with a people meter; developing, with a first processor, audience member behavior data based on the first media data and the audience identification data; collecting second media data after the people meter has been removed, the removal of the people meter occurring after the audience member behavior data has been developed; and identifying, with at least one of the first processor or a second processor, audience members associated with the second media data based on the audience member behavior data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus to collect audience measurement data comprising:
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a people meter to collect audience identification data during a first time period; a media measurement device to collect first media identification data during the first time period and second media identification data during a second time period after the first time period, the second media identification data collected without collecting audience measurement data from the people meter, the people meter removed during the second time period; and a behavior processor to; develop audience member behavior data based on the first media identification data and the audience identification; and identify the audience members associated with the second media identification data based on the audience member behavior data. - View Dependent Claims (12, 13, 14)
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15. A machine-readable storage device or storage disk comprising instructions which, when executed, cause a machine to at least:
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develop audience member behavior data based on first media data and audience identification data collected with a people meter over a first time period; collect second media data after the people meter has been removed, the removal of the people meter occurring after the audience member behavior data has been developed; and identify audience members associated with the second media data based on the audience member behavior data and without collecting audience identification data. - View Dependent Claims (16, 17)
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18. A method of collecting audience measurement data in a monitored household, the method comprising:
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collecting first media data via a base metering device; collecting audience identification data with a people meter; developing, with a first processor, audience member behavior data based on the first media data and the audience identification data; collecting second media data after the people meter has been removed, the second media data collected by a service provider associated with the second media data, the removal of the people meter occurring after the audience member behavior data has been developed; and identifying, with at least one of the first processor or a second processor, audience members associated with the second media data based on the audience member behavior data.
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Specification