Method and system to automatically insert a relevant hyperlink into a webpage

• US 9,524,280 B2
• Filed: 04/15/2011
• Issued: 12/20/2016
• Est. Priority Date: 12/12/2000
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Gorelick, Richard B., Madere, Steven G., McCartney, Michael D., Mengerink, Matthew W., Wilson, David J.
• Primary Examiner(s): Baderman, Scott
• Assistant Examiner(s): Jung, Seung
• Application Number:
  US13/087,939
• Publication Number:
  US 20110197115A1
• Time in Patent Office: 2,076 Days
• Field of Search: 715/205
• US Class Current: 1/1
• CPC Class Codes: G06F 16/94 Hypermedia Hyperlinking G06F40/134
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/117 Tagging; Marking up details of markup languages G06F40/143; Designating a block; Setting of attributes style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/169 Annotation, e.g. comment data or footnotes
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: Y10S 707/99936 Pattern matching access

Abstract

A method and system to automatically insert a hyperlink into a webpage containing text is described. The system comprises at least one processor and at least one software component. The at least one software component is executable by the at least one processor to receive, via, a network, the text. The at least one software component further compares a portion of the text to at least one character string that is stored in a database to identify the portion of the text as included in both the webpage and the database. The portion of the text is a name of a product and is associated with the hyperlink. The at least one software component is further executable to cause an insertion of the hyperlink into the webpage and to communicate the name of the product to a producer of the text. The name of the product is included in the webpage by the producer of the portion of the text.

Claims

1. A method for automatically inserting a hyperlink into a webpage containing text, the method comprising:

receiving, via a network, the text;

comparing a portion of the text to at least one character string that is stored in a database to identify the portion of the text as being included in both the webpage and the database, the portion of the text further being a name of a product and being associated with the hyperlink;

causing an insertion of the hyperlink into the webpage; and

communicating the name of the product to a producer of the text, the name of the product being included in the webpage by the producer of the text.

2. The method of claim 1, wherein the causing the insertion of the hyperlink into the webpage further includes causing an alteration of the portion of the text included in the text of the webpage.

3. The method of claim 2, wherein the causing the alteration of the portion of the text included in the text of the webpage includes causing the portion of the text to change colors to signify the portion of the text as the hyperlink.

4. The method of claim 1, wherein the causing the insertion of the hyperlink into the webpage includes causing an insertion of an advertisement into the webpage, wherein the advertisement includes the hyperlink.

5. The method of claim 4, wherein the causing the insertion of the advertisement includes causing an insertion of the advertisement into an area of the web page that is adjacent to the text at is included in the webpage.

6. The method of claim 4, wherein the advertisement is a banner.

7. The method of claim 1, wherein causing the insertion of the hyperlink into the webpage includes causing the insertion of the hyperlink into the webpage responsive to an identification of the first occurrence of the portion of text in the webpage.

8. The method of claim 1, wherein the causing he insertion of the hyperlink into the webpage includes causing the insertion of the hyperlink into the webpage at the periphery of the text.

9. The method of claim 1, further including determining a general topic of the text in the webpage and, wherein the at least one character string stored in the database is related to the general topic of the text in the webpage.

10. A system for automatically inserting a hyperlink into a webpage containing text, the system comprising:

one or more processors;

a database; and

at least one software component, executed by the one or more processors, that is configured to receive, via a network, the text, the at least one software component is further configured to compare a portion of the text to at least one character string that is stored in a database to identify the portion of the text as included in both the webpage and the database, the portion of the text is a name of a product and is associated with the hyperlink, the at least one software component is further configured to cause an insertion of the hyperlink into the webpage and communicate the name of the product to a producer of the text, the name of the product is included in the webpage by the producer of the text.

11. The system of claim 10, wherein the at least one software component is configured to cause an alteration of the portion of the text included in the text of the webpage.

12. The system of claim 11, wherein the at least one software component is configured to cause the portion of the text to change colors to signify the portion of the text as the hyperlink.

13. The system of claim 10, wherein the at least one software component is configured to cause an insertion of an advertisement into the webpage, wherein the advertisement includes the hyperlink.

14. The system of claim 13, wherein the at least one software component is configured to cause an insertion of the advertisement into an area of the web page that is adjacent to the text that is included in the webpage.

15. The system of claim 13, wherein the advertisement is a banner.

16. The system of claim 10, wherein the at least one software component is configured to cause the insertion of the hyperlink into the webpage responsive to an identification of the first occurrence of the portion of text in the webpage.

17. The system of claim 10, wherein the at least one software component is configured to cause the insertion of the hyperlink into the webpage at the periphery of the text.

18. The system of claim 10, wherein the at least one software component is configured to determine a general topic of the text in the webpage and wherein the at least one character string stored in the database is related to the general topic of the text in the webpage.