System and method of advertising for use on internet and/or digital networking capable devices

• US 9,524,513 B2
• Filed: 10/21/2013
• Issued: 12/20/2016
• Est. Priority Date: 03/02/2010
• Status: Active Grant

• Current Assignee: TRON Holdings LLC (Jeffrey M. Gross)
• Original Assignee: Obelus Media Inc.
• Inventors: Giles, Raymond, Lopez, Jesse, GRUNDFAST, DAVID
• Primary Examiner(s): Vu, Tuan
• Application Number:
  US14/059,313
• Publication Number:
  US 20140081765A1
• Time in Patent Office: 1,156 Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 2207/30108 Industrial image inspection
• CPC Class Codes: G06T 7/0004 Industrial image inspection

Abstract

A system and method of advertising for use on an internet and/or digital networking capable device, wherein the system allows advertisers to use a loading space generated during the initiation of a process on the device to post any media and/or advertising content during the time between when a program or web page is requested and when it actually loads.

Claims

1. A method for displaying advertisement content on an internet capable device, comprising:

displaying, by a web browser, advertisement content having a predetermined duration on a screen in a foreground operation on an internet capable device, in response to the web browser initiating a loading of user requested content in a background operation on the internet capable device;

monitoring, by the web browser and in response to the displaying, the loading of the user requested content in the background operation;

determining, by the web browser and based on the monitoring, that the loading of the user requested content has concluded in the background operation to define a user requested content stop event;

ceasing, by the web browser, displaying in the foreground operation the advertisement content in response to the user requested content stop event, wherein the user requested content stop event occurs prior to or after an end of the predetermined duration on the screen of the internet capable device; and

redirecting, by the web browser and in response to the ceasing, the user to the user requested content.

2. The method of claim 1, further comprising receiving input to stop the displaying of the advertisement content on the internet capable device.

3. The method of claim 1, wherein the displaying the advertisement content includes displaying at least one of a partially transparent version or a translucent version of the advertisement content.

4. The method of claim 1, further comprising displaying the advertisement content after the re-directing.

5. The method of claim 1, wherein at least one of a user selection, a user flagging or a user interaction with the advertisement content is recorded.

6. The method of claim 1, wherein the advertisement content is interactive.

7. The method of claim 1, wherein the advertisement content is interactive in the form of a game.

8. The method of claim 1, wherein the internet capable device is a mobile device and the user selected content is a webpage within an app.

9. The method of claim 1, further comprising determining that a quantity of the advertisement content is needed from a content server, in response to the web browser initiating the loading of the user requested content in the background operation.

10. The method of claim 1, wherein the web browser uses JavaScript.

11. The method of claim 1, further comprising determining that a quantity of the advertisement content is needed from a content server, in response to an insufficient cache of the advertisement content on the internet capable device.

12. The method of claim 1, further comprising determining that a quantity of the advertisement content is needed from a content server, in response to the web browser initiating the loading of the user requested content in the background operation.

13. The method of claim 1, wherein the advertisement content is obtained from a cache on the internet capable device.

14. The method of claim 1, further comprising receiving an update notification from a content server indicating that new advertisement content exists for updating a cache on the internet capable device.

15. The method of claim 1, further comprising receiving an update of a cache on the internet capable device with new advertisement content.

16. The method of claim 1, wherein the advertisement content is at least one of selected or flagged.

17. The method of claim 16, further comprising displaying on the screen in the foreground operation at least one of a quantity of the advertisement content or a delay.

18. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a web browser, cause the computer-based system to perform operations comprising:

displaying, by the web browser, advertisement content having a predetermined duration on a screen in a foreground operation on an internet capable device, in response to the web browser initiating a loading of user requested content in a background operation on the internet capable device;

monitoring, by the web browser and in response to the displaying, the loading of the user requested content in the background operation;

determining, by the web browser and based on the monitoring, that the loading of the user requested content has concluded in the background operation to define a user requested content stop event;

ceasing, by the web browser, displaying in the foreground operation the advertisement content in response to the user requested content stop event, wherein the user requested content stop event occurs prior to or after an end of the predetermined duration on the screen of the internet capable device; and

redirecting, by the web browser and in response to the ceasing, the user to the user requested content.

19. A system comprising:

a processor in communication with a web browser,

a tangible, non-transitory memory configured to communicate with the processor,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

displaying, by the web browser, advertisement content having a predetermined duration on a screen in a foreground operation on an internet capable device, in response to the web browser initiating a loading of user requested content in a background operation on the internet capable device;

monitoring, by the web browser and in response to the displaying, the loading of the user requested content in the background operation;

determining, by the web browser and based on the monitoring, that the loading of the user requested content has concluded in the background operation to define a user requested content stop event;

ceasing, by the web browser, displaying in the foreground operation the advertisement content in response to the user requested content stop event, wherein the user requested content stop event occurs prior to or after an end of the predetermined duration on the screen of the internet capable device; and

redirecting, by the web browser and in response to the ceasing, the user to the user requested content.