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Method and system for selecting driver preferences

  • US 9,524,514 B2
  • Filed: 06/22/2015
  • Issued: 12/20/2016
  • Est. Priority Date: 02/14/2013
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a processor configured to,identify present vehicle-related context variables and corresponding values;

    in response to the context variables, generate a ranked list of possible advertisements using an associative rule filter that weights advertisements based on predefined category associations with identified context variables and corresponding context variable values; and

    in response output an advertisement to a device according to an advertisement order defined by the ranked list.

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