Method and system for processing published content on the internet

• US 9,525,747 B2
• Filed: 09/10/2015
• Issued: 12/20/2016
• Est. Priority Date: 11/30/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lunt, Eric M.
• Primary Examiner(s): Mejia, Anthony
• Application Number:
  US14/850,102
• Publication Number:
  US 20160006826A1
• Time in Patent Office: 467 Days
• Field of Search: 709/204, 709/219, 725/14, 725/25, 725/27, 725/46, 725/47
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.

Claims

1. A method, comprising:

associating, by one or more processors, a content feed including first content from a first content provider and second content from one or more second different content providers with third party content;

receiving, by one or more processors, multiple requests for the content feed from various user devices;

providing, by one or more processors and in response to the multiple requests, various different third party content in the content feed without generating an alert to other user devices that submitted the multiple requests;

transmitting, by one or more processors, an electronic alert to the various user devices based on one of the first content or the second content being changed.

2. The method of claim 1, further comprising:

associating, with the content feed, media content specified by one of the first content provider or the one or more second content providers;

merging the media content into the content feed; and

transmitting, to multiple different user devices, an alert specifying that the media content has been merged into the content feed.

3. The method of claim 2, further comprising rotating third party content presented with the media content without alerting the multiple different user devices.

4. The method of claim 2, wherein the media content is one of a video or music file.

5. The method of claim 1, wherein transmitting an electronic alert comprises providing an email to users associated with at least some of the various user devices.

6. The method of claim 1, further comprising:

receiving, through user interaction with the electronic alert, a request for the content feed; and

providing, in response to receiving the request, an updated version of the content feed based on the change to the one of the first content or the second content.

7. The method of claim 1, further comprising transmitting, to one or more users, information specifying that the content feed is available for viewing.

8. A system comprising:

a data store storing a content feed including first content from a first content provider and second content from one or more second different content providers; and

one or more processors that communicate with the data store and execute instructions that cause the one or more processors to perform operations including;

associating the content feed with third party content;

receiving multiple requests for the content feed from various user devices;

providing, in response to the multiple requests, various different third party content in the content feed without generating an alert to other user devices that submitted the multiple requests;

transmitting an electronic alert to the various user devices based on one of the first content or the second content being changed.

9. The system of claim 8, wherein the instructions cause the one or more processors to perform operations further comprising:

associating, with the content feed, media content specified by one of the first content provider or the one or more second content providers;

merging the media content into the content feed; and

transmitting, to multiple different user devices, an alert specifying that the media content has been merged into the content feed.

10. The system of claim 9, wherein the instructions cause the one or more processors to perform operations further comprising rotating third party content presented with the media content without alerting the multiple different user devices.

11. The system of claim 9, wherein the media content is one of a video or music file.

12. The system of claim 8, wherein transmitting an electronic alert comprises providing an email to users associated with at least some of the various user devices.

13. The system of claim 8, wherein the instructions cause the one or more processors to perform operations further comprising:

receiving, through user interaction with the electronic alert, a request for the content feed; and

providing, in response to receiving the request, an updated version of the content feed based on the change to the one of the first content or the second content.

14. The system of claim 8, wherein the instructions cause the one or more processors to perform operations further comprising transmitting, to one or more users, information specifying that the content feed is available for viewing.

15. A non-transitory computer readable storage medium storing instructions that upon execution by one or more processors, cause the one or more processors to perform operations comprising:

associating a content feed including first content from a first content provider and second content from one or more second different content providers with third party content;

receiving multiple requests for the content feed from various user devices;

providing, in response to the multiple requests, various different third party content in the content feed without generating an alert to other user devices that submitted the multiple requests;

transmitting an electronic alert to the various user devices based on one of the first content or the second content being changed.

16. The non-transitory computer readable storage medium of claim 15, wherein the instructions cause the one or more processors to perform operations further comprising:

associating, with the content feed, media content specified by one of the first content provider or the one or more second content providers;

merging the media content into the content feed; and

transmitting, to multiple different user devices, an alert specifying that the media content has been merged into the content feed.

17. The non-transitory computer readable storage medium of claim 16, wherein the instructions cause the one or more processors to perform operations further comprising rotating third party content presented with the media content without alerting the multiple different user devices.

18. The non-transitory computer readable storage medium of claim 16, wherein the media content is one of a video or music file.

19. The non-transitory computer readable storage medium of claim 15, wherein transmitting an electronic alert comprises providing an email to users associated with at least some of the various user devices.

20. The non-transitory computer readable storage medium of claim 15, wherein the instructions cause the one or more processors to perform operations further comprising:

receiving, through user interaction with the electronic alert, a request for the content feed; and

providing, in response to receiving the request, an updated version of the content feed based on the change to the one of the first content or the second content.