Delivering and displaying advertisement or other application data to display systems

• US 9,525,850 B2
• Filed: 03/20/2008
• Issued: 12/20/2016
• Est. Priority Date: 03/20/2007
• Status: Active Grant

• Current Assignee: Prysm Systems, Inc.
• Original Assignee: Prysm, Inc.
• Inventors: Jain, Amit, Mundkur, Yatin, Hajjar, Roger A.
• Primary Examiner(s): Chokshi, Pinkal R
• Assistant Examiner(s): OKEKE, ONYEDIKA C
• Application Number:
  US12/052,709
• Publication Number:
  US 20080235749A1
• Time in Patent Office: 3,197 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6131 involving transmission via a mobile phone network wireless downlink channel access H04W74/006
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Display devices and systems including television sets, and systems, apparatus and methods for delivering information and providing services through display devices and systems. The display used in the described systems and methods is capable of receiving one or more TV programming channels and an independent designated application channel and having at least a first display window and a second display window separated from each other without spatial overlap on the screen. The information sent over the designated application channel to the display is displayed on the first display window while simultaneously displaying one of the TV programming channels on the second display window. A viewer control mechanism is provided in the display to allow the viewer to switch the information received from the designated application channel from the first display window to the second display window and switch back at the viewer'"'"'s choice.

Claims

1. A display system based on scanning laser excitation beams, comprising:

a display screen comprising a first display window at a first location on the screen to display images by emitting visible light from absorbing laser excitation light and a second display window at a second location on the screen without overlap with the first display window to display images by emitting visible light from absorbing laser excitation light;

a first laser display module that produces and scans one or more first laser excitation beams carrying first images on the first display window, wherein the first laser display module includes first lasers to produce the one or more first laser excitation beams, a first beam scanning mechanism to scan the one or more first laser excitation beams horizontally and vertically on the first display window, and a first signal modulation mechanism to modulate the one or more first laser excitation beams to carry information for the first images;

a second laser display module that is separate from the first display module, and produces and scans second laser excitation beams carrying second images on the second display window, wherein the second laser display module includes second lasers to produce the second laser excitation beams, a second beam scanning mechanism to scan the second laser excitation beams horizontally and vertically on the second display window, and a second signal modulation mechanism to modulate the second laser excitation beams to carry information for the second images; and

a display control that is coupled to the first and second laser display modules and controls the first laser display module via a first display control signal applied to the first signal modulation mechanism and the second laser display module via a second display control signal applied to the second signal modulation mechanism to produce different display resolutions in the first and second display windows,

wherein the first laser display module is different from the second laser display module in a number of lasers and scanning laser beams, scanning rates, and the power levels of the scanning laser beams;

at least one TV and video input to receive a TV or video input channel for display on the display screen;

a designated application channel receiver to receive a designated application channel that is independent from a broadcast TV programming channel; and

a local memory that stores data received in the designated application channel;

wherein the display controller that controls the first laser display module and the second laser display module, respectively, to control each frame displayed on the screen to have the TV or video input channel displayed on the first display window and the stored data in the designated application channel displayed in the second display window,

wherein the display controller includes a switch mechanism to switch displayed contents between the first and the second display windows.

2. The system as in claim 1, wherein the designated application channel receiver is a wireless receiver which receives a wireless signal from a wireless communication network that carries the designated application channel.

3. The system as in claim 2, wherein the wireless communication network is a cellular network, a WiFi network under an IEEE 802.11 standard, or a WiMax network.

4. The system as in claim 1, wherein the display control coupled to the first and second laser display modules is configured to be operable to establish a communication link with a network to receive one or more TV programming channels and the designated application channel, and to deliver information over the designated application channel to the display screen to display in the first display window while simultaneously displaying a TV programming channel on the second display window.

5. The system as in claim 4, wherein the display control further includes a viewer control mechanism to allow a viewer to switch the information received from the designated application channel from the first display window to the second display window and switch back at the viewer'"'"'s choice.

6. The system as in claim 4, wherein the display control further provides a viewer feedback from the display screen via a display remote control and a user graphic interface through the designated application channel to allow a viewer to send a viewer request or viewer data to the network via the communication link, to select a content of the data in the designated application channel to the display screen based on the viewer request or data.

7. The system as in claim 6, wherein the viewer request includes viewer preference for advertisements to be delivered through the designated application channel to the viewer'"'"'s display.

8. The system as in claim 7, wherein the viewer data includes viewer demographic information or information on viewer'"'"'s personal interests.

9. The system as in claim 8, wherein the advertisements delivered in the designated application channel are individualized to the viewer based on the viewer demographic information or information on viewer'"'"'s personal interests.

10. The system as in claim 2, wherein the display controller is further configured to control downloading of data of the designated application channel through the wireless communication network to the local memory in one or more time periods when communication traffic is low in the wireless communication network.

11. The system as in claim 1, wherein:

each of the first and second display windows on the screen includes light-emitting materials to absorb excitation light and to emit light of colors to form images.

12. The system as in claim 1, wherein:

each of the first and second display windows on the screen includes light-emitting phosphor strips that absorb laser excitation light and to emit visible light of colors to form images, and

adjacent light-emitting phosphor strips emit visible light of different colors.

13. The system as in claim 1, wherein:

each of the first and second display windows on the screen includes light-emitting phosphor strips that absorb laser excitation light and to emit visible light of colors to form images, and

three adjacent light-emitting phosphor strips emit visible light of red, green and blue colors.