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Methods and systems for ranking items on a presentation area based on binary outcomes

  • US 9,529,858 B2
  • Filed: 03/06/2014
  • Issued: 12/27/2016
  • Est. Priority Date: 03/06/2014
  • Status: Active Grant
First Claim
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1. A method comprising:

  • accessing multiple cards from a database, the multiple cards ranked in the database based on a test conducted on multiple users, the multiple cards associated with one or more rule states, the one or more rule states providing one or more binary outcomes of one or more rules, one of the one or more rules identified using a code, the test conducted by presenting different random sequences of the multiple cards to different ones of the multiple users and receiving inputs from the multiple users,wherein conducting the test comprises;

    determining whether one or more relevance actions are performed by the multiple users with respect to the multiple cards, the multiple cards displayed on a presentation area, the one or more rule states including the one or more binary outcomes of application of the one or more rules;

    for each combination of two or more features of the multiple cards, determining a relationship between a number of the one or more relevance actions to a number of visits of the presentation area by the multiple users; and

    ranking the multiple cards based on the relationship;

    receiving a request for the presentation area from a client device operated by a user, the presentation area for displaying the multiple cards in an order, the order determined based on the test; and

    providing the multiple cards for display in the order within the presentation area on the client device of the user in response to the request, wherein providing the multiple cards for display includes sending the multiple cards for display based on the ranking.

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