Capturing and presenting site visitation path data

• US 9,529,859 B2
• Filed: 05/26/2014
• Issued: 12/27/2016
• Est. Priority Date: 06/28/2002
• Status: Expired due to Term

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Error, Brett, Pestana, John
• Primary Examiner(s): Mofiz, Apu
• Assistant Examiner(s): DAYE, CHELCIE L
• Application Number:
  US14/287,169
• Publication Number:
  US 20140351243A1
• Time in Patent Office: 946 Days
• Field of Search: 707/718, 709/224, 709/227
• US Class Current: 1/1
• CPC Class Codes: G06F 11/323 Visualisation of programs or trace data
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Node sequence data, such as website visitation records, are filtered, analyzed, and summarized in reports. An administrator can designate particular target paths of interest in terms of a checkpoint node sequence. Node sequences are filtered based on the checkpoint node sequence, without regard to any additional or tangential nodes appearing in the sequences. In addition, node sequences can be specified in terms of specific nodes of interest along with wild cards. Reports depict the relative frequency of occurrence of node sequences using visual indicators such as line thickness and/or color.

Claims

1. A method comprising:

accessing, by a processing device, visitation data describing a plurality of visits to a website having a plurality of web pages;

providing, by the processing device, a first interface, the first interface capable of receiving inputs indicating a search for a particular web page of the plurality of web pages;

providing, responsive to receiving inputs indicating the search and via the first interface, a group of web pages corresponding to the search for the particular web page;

receiving, via the first interface, additional inputs indicating multiple specific web pages from the group of web pages;

selecting, by the processing device, checkpoints based on the additional input received via the first interface, wherein each selected checkpoint designates a respective specific web page from the indicated specific web pages;

determining, by the processing device and based on the visitation data, that a first path comprising the selected checkpoints and visits to a first set of web pages from the plurality of web pages was visited more frequently than a second path comprising the selected checkpoints and visits to a second set of web pages from the plurality of web pages;

generating a second interface depicting the first path and the second path, wherein the depicted first path includes a first visual indicator and the depicted second path includes a second visual indicator, wherein the first and second visual indicators are generated based on determining that the first path was visited more frequently than the second path; and

configuring a display device to present the second interface with the depicted first path and the depicted second path.

2. The method of claim 1, wherein the first visual indicator comprises a first thickness of a first line between at least two first icons in the depicted first path and the second visual indicator comprises a second thickness of a second line between at least two second icons in the depicted second path, wherein the first thickness is greater than the second thickness.

3. The method of claim 1, wherein the first visual indicator comprises a first color of a first line between at least two first icons in the depicted first path and the second visual indicator comprises a second color of a second line between at least two second icons in the depicted second path.

4. The method of claim 1, wherein determining that the first path was visited more frequently than the second path comprises determining that a first plurality of visitors traversing the first path during a period of time is greater than a second plurality of visitors traversing the second path during the period of time.

5. The method of claim 1, further comprising:

determining, based on the visitation data, that each of an additional plurality of web pages in the website were visited with a respective frequency less than a threshold frequency, wherein the additional plurality of web pages includes web pages other than web pages in the first or second paths;

generating an additional depiction that represents the additional plurality of web pages based on determining that each of the frequencies is less than the threshold frequency; and

configuring the display device to present the interface with the additional depiction.

6. The method of claim 1, wherein generating the second interface further comprises including a first number of visits for the first path co-located with the depicted first path and including a second number of visits for the second path co-located with the depicted second path.

7. The method of claim 1, wherein each of the first and second paths comprises an additional set of web pages visited after a home page of the website.

8. The method of claim 1, wherein each of the first and second paths comprises an additional set of web pages visited prior to a home page of the website.

9. The method of claim 1, further comprising:

determining, for each of a plurality of links presented in a web page of the website, a respective number of interactions with each respective link;

generating an additional interface comprising a depiction of the web page and at least one visual indicator for at least one of the respective links that indicates the number of interactions with the respective link; and

configuring the display device to present the additional interface.

10. The method of claim 1, further comprising, prior to accessing the visitation data and for at least one path of the first path and the second path:

presenting an additional interface including a depiction of a target path having at least two icons corresponding to at least two web pages of the website;

identifying an additional set of web pages of the website in addition to the at least two pages;

presenting the additional set of web pages in the additional interface;

responsive to receiving, via the additional interface, an additional selected checkpoint designating one of the additional set of web pages, modifying the depiction of the target path to include at least one additional icon corresponding to the additionally designated web page; and

transmitting data describing the at least one path including the additionally designated web page to a web tracking system, wherein the data is transmitted based on modifying the depiction of the target path to include the at least one additional icon corresponding to the additionally designated web page.

11. The method of claim 1, further comprising:

based on the visitation data, determining, by the processing device, a loss percentage for the first path wherein the loss percentage indicates a percentage of the first set of web pages that does not include all selected checkpoints;

including, in the depicted first path, a third visual indicator based on the determined loss percentage; and

configuring the display device to present the second interface with the depicted first path further having the third visual indicator.

12. The method of claim 11, further comprising:

based on the visitation data, determining, by the processing device, an additional loss percentage for the second path wherein the additional loss percentage indicates a percentage of the second set of web pages that that does not include all selected checkpoints;

including, in depicted second path, a fourth visual indicator based on the determined additional loss percentage; and

configuring the display device to present the second interface with the depicted second path having the fourth visual indicator.

13. A system comprising:

a processor; and

a non-transitory computer-readable medium in communication with the processor;

wherein the processor is configured to execute program code stored in the non-transitory computer-readable medium to perform operations comprising;

accessing visitation data describing a plurality of visits to a website having a plurality of web pages,

providing, by the processor, a first interface, the first interface capable of receiving inputs indicating a search for a particular web page of the plurality of web pages,

providing, responsive to receiving inputs indicating the search and via the first interface, a group of web pages corresponding to the search for the particular web page,

receiving, via the first interface, additional inputs indicating multiple specific web pages from the group of web pages

selecting checkpoints based on the additional input received via the first interface, wherein each selected checkpoint designates a respective specific web page from the indicated specific webpages,

determining, based on the visitation data, that a first path comprising the selected checkpoints and visits to a first set of web pages was visited more frequently than a second path comprising the selected checkpoints and visits to a second set of web pages,

generating a second interface depicting the first path and the second path, wherein the depicted first path includes a first visual indicator and the depicted second path includes a second visual indicator, wherein the first and second visual indicators are generated based on determining that the first path was visited more frequently than the second path, and

configuring a display device to present the second interface with the depicted first path and the depicted second path.

14. The system of claim 13, wherein the first visual indicator comprises a first thickness of a first line between at least two first icons in the depicted first path and the second visual indicator comprises a second thickness of a second line between at least two second icons in the depicted second path, wherein the first thickness is greater than the second thickness.

15. The system of claim 13, wherein the first visual indicator comprises a first color of a first line between at least two first icons in the depicted first path and the second visual indicator comprises a second color of a second line between at least two second icons in the depicted second path.

16. The system of claim 13, wherein determining that the first path was visited more frequently than the second path comprises determining that a first plurality of visitors traversing the first path during a period of time is greater than a second plurality of visitors traversing the second path during the period of time.

17. The system of claim 13, wherein the operation further comprise:

determining, based on the visitation data, that each of an additional plurality of web pages in the website were visited with a respective frequency less than a threshold frequency, wherein the plurality of web pages includes web pages other than web pages in the first or second paths;

generating an additional depiction that represents the additional plurality of web pages based on determining that each of the frequencies is less than the threshold frequency; and

configuring the display device to present the interface with the additional depiction.

18. The system of claim 13, wherein generating the second interface further comprises including a first number of visits for the first path co-located with the depicted first path and including a second number of visits for the second path co-located with the depicted second path.

19. The system of claim 13, wherein the operation further comprise, prior to accessing the visitation data and for at least one path of the first path and the second path:

presenting an additional interface including a depiction of a target path having at least two icons corresponding to at least two web pages of the website;

identifying an additional set of web pages of the website in addition to the at least two pages;

presenting the additional set of web pages in the additional interface;

responsive to receiving, via the additional interface, an additional selected checkpoint designating one of the additional set of web pages, modifying the depiction of the target path to include at least one additional icon corresponding to the additionally designated page; and

transmitting data describing the at least one path including the additionally designated web page to a web tracking system, wherein the data is transmitted based on modifying the depiction of the target path to include the at least one additional icon corresponding to the additionally designated web page.

20. A non-transitory computer-readable medium having program code executable by a processor, the program code comprising:

program code for accessing visitation data describing a plurality of visits to a website having a plurality of web pages;

program code for providing a first interface, the first interface capable of receiving inputs indicating a search for a particular web page of the plurality of web pages;

program code for providing, responsive to receiving inputs indicating the search and via the first interface, a group of web pages corresponding to the search for the particular web page;

program code for receiving, via the first interface, additional inputs indicating multiple specific web pages from the group of web pages;

program code for selecting checkpoints based on the additional input received via the first interface, wherein each selected checkpoint designates a respective specific web page from the indicated specific web pages;

program code for determining, based on the visitation data, that a first path comprising the selected checkpoints and visits to a first set of web pages was visited more frequently than a second path comprising the selected checkpoints and visits to a second set of web pages;

program code for generating a second interface depicting the first path and the second path, wherein the depicted first path includes a first visual indicator and the depicted second path includes a second visual indicator, wherein the first and second visual indicators are generated based on determining that the first path was visited more frequently than the second path; and

program code for configuring a display device to present the second interface with the depicted first path and the depicted second path.